PROFILE
UPM's Staff Profile
PROF. MADYA DR. NOR AZURA BINTI ADZHARUDDIN
PROFESOR MADYA
FACULTY OF MODERN LANGUAGES AND COMMUNICATION
PROFESSIONAL
NAME :
(Prof. Madya Dr.) Nor Azura Binti Adzharuddin
POSITION :
Profesor Madya
ENTITY :
Faculty Of Modern Languages And Communication
EDUCATIONAL BACKGROUND
PhD (Advertising & Media),Department of Journalism Studies, The University of Sheffield, U. K.
PROJECT
2014
Communicating Persuasive Messages Through the Islamic Portrayal Of Billboard Advertisements
2012
Internet Usage and Online Risks Among Malaysian Children
2011
The Application of ELM in the New Media Advertising Setting
CONFERENCE / WORKSHOP / SEMINAR
2014
Nor Azura Adzharuddin (2014) "Cognitive Processing of Persuasive Messages: The Concept of Peripheral Routes of Persuasion through Visual Cues of Celebrity Endorsements in Advertisements. 1st International Conference on Cognitive Neuroscience Malaysia.
2012
Nor Azura Adzharuddin (2012). Marketing mix through the integration of new media and traditional media. In Proceedings at the International Islamic Marketing Association in the Abu Dhabi 3rd Global Islamic Marketing Conference
COMMITTEE
2015
Reviewer Pertanika Journal UPM
2014
Chairman of Academic Marketing Programme, Faculty of Modern Languages & Communication, UPM.
2014
Reviewer (Nonprofit and Voluntary Sector Quarterly- SAGE)
2014
Exam Content Moderator(INTI International College Subang: 2012-2014)
2014
Member/Reviewer/Language Editor of Editorial Board Global Media Journal: Malaysian Edition (2011-2014)
2014
Coordinator (Publication Unit- English Version) Department of Communication, FBMK.
2014
Reviewer (Journal of Language & Communication), UPM Press
2014
Reviewer GS-NRIC 2014 (National Research & Innovation Conference for Graduate Students in Social Sciences
2013
Reviewer (TeSSHI 2013) Technology, Science, Social Sciences and Humanities International Conference
RESEARCH AREA
Advertising & Media Technology, Celebrity Endorsements, Memory & Attitude, Integrated Marketing Communication Strategy, Islamic Communication Issues
RESEARCH PROJECT
2013
The application of ELM (Elaboration Likelihood Model) In the New Media Advertising Setting presented at Malaysia Innovation Expo (MIEXPO 2013). Category: Applied Research Cluster: Humanities & Nation Building (26-28 September, 2013). Dewan Banquet, UPM.
PUBLICATION
2021:
Online Health Information Seeking Behavior of Non-Communicable Disease (NCD) Among Government Employees in Putrajaya Malaysia
2021:
FACTORS INFLUENCING FACEBOOK USAGE AT THE WORKPLACE AMONG THE GOVERNMENT SERVANTS OF PUTRAJAYA
2021:
The influence of celebrity endorser characteristics on brand image: A case study of Vivo
2020:
MALAYSIAN PERCEPTIONS ON RAYANI AIR’S ISLAMIC CORPORATE IMAGE AND ITS IMPACT ON THE FUTURE ISLAMIC AIRLINES
2020:
The Influence of Celebrity Endorsement on Young Consumers’ Purchase Intention: The Case of L’oreal’s Skin-Care Products
2020:
Identifying the mediating role of corporate reputation in the relationship between selected RepTrakTM facets and customer loyalty of Malaysia Airlines Berhad
RANDOM IMAGE
Lab, Department of Journalism Studies.
Advertising Class 2014