PROFILE
UPM's Staff Profile
PROF. MADYA DR. NOR AZURA BINTI ADZHARUDDIN
ASSOCIATE PROFESSOR
FACULTY OF MODERN LANGUAGES AND COMMUNICATION
zurh@upm.edu.my
NAME:
(PROF. MADYA DR.) NOR AZURA BINTI ADZHARUDDIN
POSITION:
ASSOCIATE PROFESSOR
ENTITY:
FACULTY OF MODERN LANGUAGES AND COMMUNICATION
FIELDS OF SUPERVISION
Communication Technology / Corporate Communication / Halal Products Management / Marketing / Mass Communication
EDUCATIONAL BACKGROUND
PhD (Advertising & Media),Department of Journalism Studies, The University of Sheffield, U. K.
PROJECT
2014
Communicating Persuasive Messages Through the Islamic Portrayal Of Billboard Advertisements
2012
Internet Usage and Online Risks Among Malaysian Children
2011
The Application of ELM in the New Media Advertising Setting
CONFERENCE / WORKSHOP / SEMINAR
2014
Nor Azura Adzharuddin (2014) "Cognitive Processing of Persuasive Messages: The Concept of Peripheral Routes of Persuasion through Visual Cues of Celebrity Endorsements in Advertisements. 1st International Conference on Cognitive Neuroscience Malaysia.
2012
Nor Azura Adzharuddin (2012). Marketing mix through the integration of new media and traditional media. In Proceedings at the International Islamic Marketing Association in the Abu Dhabi 3rd Global Islamic Marketing Conference
COMMITTEE
2015
Reviewer Pertanika Journal UPM
2014
Chairman of Academic Marketing Programme, Faculty of Modern Languages & Communication, UPM.
2014
Reviewer (Nonprofit and Voluntary Sector Quarterly- SAGE)
2014
Exam Content Moderator(INTI International College Subang: 2012-2014)
2014
Member/Reviewer/Language Editor of Editorial Board Global Media Journal: Malaysian Edition (2011-2014)
2014
Coordinator (Publication Unit- English Version) Department of Communication, FBMK.
2014
Reviewer (Journal of Language & Communication), UPM Press
2014
Reviewer GS-NRIC 2014 (National Research & Innovation Conference for Graduate Students in Social Sciences
2013
Reviewer (TeSSHI 2013) Technology, Science, Social Sciences and Humanities International Conference
RESEARCH AREA
Advertising & Media Technology, Celebrity Endorsements, Memory & Attitude, Integrated Marketing Communication Strategy, Islamic Communication Issues
RESEARCH PROJECT
2013
The application of ELM (Elaboration Likelihood Model) In the New Media Advertising Setting presented at Malaysia Innovation Expo (MIEXPO 2013). Category: Applied Research Cluster: Humanities & Nation Building (26-28 September, 2013). Dewan Banquet, UPM.
PUBLICATION
2025:
Impact of creative ambiguous cue strategies on consumer purchase decisions.
2025:
Discrete Emotions Shape Gender Role Attitudes: Exploring the Impact of Gender-Stereotyped Douyin Urban Romantic Short Dramas on Chinese Youth
2024:
The Nexus Between Advertising and Trust: Conceptual Review in the Context of Halal Food, Malaysia
2024:
Social Media Exposure to Health Misinformation and Effect on Vaccination Intention and Behaviour
2023:
Impact of climate change awareness on household attitude towards food waste reduction
2023:
THE INFLUENCE OF CUSTOMER INTERACTION IN VIRTUAL BRAND COMMUNITY ON BRAND LOYALTY
2023:
FAKE NEWS DURING COVID19 IN MALAYSIA: HOW MINISTRY OF HEALTH ENCOUNTER FAKE NEWS CONTAGION IN FACEBOOK CONTEXT
2022:
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
2022:
THE INFLUENCE OF SERVICE QUALITY AND CORPORATE IMAGE OF ROYAL BRUNEI AIRLINES: A PARTIAL LEAST SQUARE APPROACH
2021:
FACTORS INFLUENCING FACEBOOK USAGE AT THE WORKPLACE AMONG THE GOVERNMENT SERVANTS OF PUTRAJAYA
2021:
The influence of celebrity endorser characteristics on brand image: A case study of Vivo
2021:
Online Health Information Seeking Behavior of Non-Communicable Disease (NCD) Among Government Employees in Putrajaya Malaysia
2020:
Identifying the mediating role of corporate reputation in the relationship between selected RepTrakTM facets and customer loyalty of Malaysia Airlines Berhad
2020:
The Influence of Celebrity Endorsement on Young Consumers’ Purchase Intention: The Case of L’oreal’s Skin-Care Products
2020:
MALAYSIAN PERCEPTIONS ON RAYANI AIR’S ISLAMIC CORPORATE IMAGE AND ITS IMPACT ON THE FUTURE ISLAMIC AIRLINES
2019:
The Impact of Provocative Visual Stimulation on Emotional Changes among Introverts
2018:
DESCRIPTIVE ANALYSIS OF QUALITY FEATURES IN THE NON-PROFIT ORGANISATION (NPO) WEB SITES
2018:
Social Networking Sites (SNS) and Its Influence on Job Performance at the Workplace: The Review of the Literature
2017:
Corporate Image, Shariah-Compliance, Public Perception of Rayani Air Islamic Airline
2017:
The Influence of Brand Image of Perodua Axia on Consumers' Decision Making
2016:
Factors That Influence the Middle Age Population of the Civil Servants and Public Sectors Workers to Use Internet as a Tool for Receiving E-Health Services
2015:
KEMPEN PENGIKLANAN GST KEPADA PENGGUNA
2015:
PENGARUH VISUAL DAN VERBAL DALAM IKLAN KEMPEN TERHADAP EMOSI
2014:
Do you want to get Healthier with Facebook?
2014:
The Political Economy of Shariah Compliant Ads on TV Al Hijrah
2013:
Marketing mix through the integration of new and traditional media: A review of recent literature
2013:
Marketing mix through the integration of new and traditional media: A Review of Recent Literature
2011:
MARKETING COMMUNICATION THROUGH THE INTEGRATION OF NEW MEDIA AND TRADITIONAL MEDIA: THE INSIGHTS