A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. NOR AZURA BINTI ADZHARUDDIN
ASSOCIATE PROFESSOR
FACULTY OF MODERN LANGUAGES AND COMMUNICATION
zurh@upm.edu.my
UPM WEBSITE
PROFILE
zurh
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) NOR AZURA BINTI ADZHARUDDIN
POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF MODERN LANGUAGES AND COMMUNICATION

FIELD OF SUPERVISION
COMMUNICATION TECHNOLOGY / CORPORATE COMMUNICATION / HALAL PRODUCTS MANAGEMENT / MARKETING / MASS COMMUNICATION
EDUCATION
PHD
THE UNIVERSITY OF SHEFFIELD
Graduated : 2011
MASTER PENGURUSAN PERNIAGAAN
THE OHIO STATE UNIVERSITY, COLUMBUS, OHIO, UNITED STATES OF AMERICA
Graduated : 1998
BACELOR PENDIDIKAN (TESL)
UNIVERSITI KEBANGSAAN MALAYSIA, BANGI, SELANGOR
Graduated : 1994
BOOK PUBLICATION
1. Business Branding
    ISPN: 978-967-11994-0-4
JOURNAL PUBLICATION
1. Marketing mix through the integration of new and traditional media: A review of recent literature
    Journal type: Other Abstracting / Indexing Bodies
2. Faktor Penerimaan Remaja terhadap drama televisyen bermesej keislaman
    Journal type: Non Citation-Indexed
3. CORPORATE SOCIAL RESPONSIBILITY AND BRANDING CO-EXISTENCE PRACTICES IN BANK SIMPANAN NASIONAL AND AGROBANK IN MALAYSIA
    Journal type: Non Citation-Indexed
4. KEMPEN PENGIKLANAN GST KEPADA PENGGUNA
    Journal type: Other Abstracting / Indexing Bodies
5. Learning Management System (LMS) among University Students: Does it Work?
    Journal type: Non Citation-Indexed
6. Faktor Pencetus Perilaku Pencarian Maklumat Produk Halal Dalam Kalangan Keluarga Islam
    Journal type: Non Citation-Indexed
7. PENGARUH VISUAL DAN VERBAL DALAM IKLAN KEMPEN TERHADAP EMOSI
    Journal type: Other Abstracting / Indexing Bodies
8. The Usage of Humour Elements in Instructional Communication and Their Roles in Students' Achievement
    Journal type: Non Citation-Indexed
9. Nourishing healthcare information over Facebook
    Journal type: Non Citation-Indexed
10. The Political Economy of Shariah Compliant Ads on TV Al Hijrah
    Journal type: Citation-Indexed - Scopus
11. The Influence of Brand Image of Perodua Axia on Consumers' Decision Making
    Journal type: Citation-Indexed Journal - ERA
12. The Influence of Social Network Sites (SNS) upon Academic Performance of Malaysian Students
    Journal type: Non Citation-Indexed
13. Do you want to get Healthier with Facebook?
    Journal type: Other Abstracting / Indexing Bodies
14. Uses and Gratification of The Star Online Facebook Page
    Journal type: Non Citation-Indexed
15. Corporate Image, Shariah-Compliance, Public Perception of Rayani Air Islamic Airline
    Journal type: Citation-Indexed Journal - ERA
16. Social Networking Sites (SNS) and Its Influence on Job Performance at the Workplace: The Review of the Literature
    Journal type: Citation-Indexed Journal - ERA
17. DESCRIPTIVE ANALYSIS OF QUALITY FEATURES IN THE NON-PROFIT ORGANISATION (NPO) WEB SITES
    Journal type: Other Abstracting / Indexing Bodies
18. Identity rupture and emotional repair: a compensation mechanism study on the impact of intangible cultural heritage network audiovisual programs on adolescent cultural identity psychology
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
19. The Impact of Provocative Visual Stimulation on Emotional Changes among Introverts
    Journal type: Citation-Indexed - Scopus
20. The Influence of Social Media Health Misinformation on Vaccination Intentions: A Behavioral Perspective
    Journal type: Other Abstracting / Indexing Bodies
21. PERSONALITY, MOTIVATION AND THE INTENTION TO DO VIRAL IN SOCIAL MEDIA: AN EARLY IDEA
    Journal type: Non Citation-Indexed
22. The Influence of Celebrity Endorsement on Young Consumers’ Purchase Intention: The Case of L’oreal’s Skin-Care Products
    Journal type: Citation-Indexed Journal - ERA
23. MALAYSIAN PERCEPTIONS ON RAYANI AIR’S ISLAMIC CORPORATE IMAGE AND ITS IMPACT ON THE FUTURE ISLAMIC AIRLINES
    Journal type: Other Abstracting / Indexing Bodies
24. Identifying the mediating role of corporate reputation in the relationship between selected RepTrakTM facets and customer loyalty of Malaysia Airlines Berhad
    Journal type: Citation-Indexed - Scopus
25. Online Health Information Seeking Behavior of Non-Communicable Disease (NCD) Among Government Employees in Putrajaya Malaysia
    Journal type: Citation-Indexed - Scopus
26. FACTORS INFLUENCING FACEBOOK USAGE AT THE WORKPLACE AMONG THE GOVERNMENT SERVANTS OF PUTRAJAYA
    Journal type: Other Abstracting / Indexing Bodies
27. APLIKASI KEMAHIRAN KOMUNIKASI INTERPERSONAL OLEH DOKTOR PERUBATAN DARI PERSPEKTIF PENJAGA PESAKIT DI INSTITUT KANSER NEGARA, PUTRAJAYA
    Journal type: Non Citation-Indexed
28. The influence of celebrity endorser characteristics on brand image: A case study of Vivo
    Journal type: Citation-Indexed - Scopus
29. Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
    Journal type: Citation-Indexed - Scopus
30. THE INFLUENCE OF SERVICE QUALITY AND CORPORATE IMAGE OF ROYAL BRUNEI AIRLINES: A PARTIAL LEAST SQUARE APPROACH
    Journal type: Citation-Indexed - Scopus
31. Kajian Pengetahuan Kesahihan Literasi kandungan Maklumat Politik di laman sosial Facebook di kalangan wanita Belia di Malaysia
    Journal type: MYCITE
32. The Nexus Between Advertising and Trust: Conceptual Review in the Context of Halal Food, Malaysia
    Journal type: Citation-Indexed Journal - ERA
33. Relationship Between WhatsApp Usage and Employee Engagement in Department of National Unity and Integration (JPNIN)
    Journal type: Citation-Indexed Journal - ESCI
34. Exploring Nexus of Social Media Algorithms, Content Creators, and Gender Bias: A Systematic Literature Review
    Journal type: MYCITE
35. Design Complexity: Assessing Cross-Modal Correspondence between Complex Food Images and the Desire to Eat
    Journal type: Citation-Indexed Journal - ESCI
36. Social Media Exposure to Health Misinformation and Effect on Vaccination Intention and Behaviour
    Journal type: Citation-Indexed Journal - ERA
37. Synthetic Authenticity and Audience Trust in AI-Generated Intangible Cultural Heritage:A Qualitative Multimodal Study
    Journal type: MYCITE
38. YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach
    Journal type: Citation-Indexed Journal - ESCI
39. Discrete Emotions Shape Gender Role Attitudes: Exploring the Impact of Gender-Stereotyped Douyin Urban Romantic Short Dramas on Chinese Youth
    Journal type: Citation-Indexed - Scopus
EDUCATIONAL BACKGROUND
PhD (Advertising & Media),Department of Journalism Studies, The University of Sheffield, U. K.
PROJECT
2014
Communicating Persuasive Messages Through the Islamic Portrayal Of Billboard Advertisements
2012
Internet Usage and Online Risks Among Malaysian Children
2011
The Application of ELM in the New Media Advertising Setting
CONFERENCE / WORKSHOP / SEMINAR
2014
Nor Azura Adzharuddin (2014) "Cognitive Processing of Persuasive Messages: The Concept of Peripheral Routes of Persuasion through Visual Cues of Celebrity Endorsements in Advertisements. 1st International Conference on Cognitive Neuroscience Malaysia.
2012
Nor Azura Adzharuddin (2012). Marketing mix through the integration of new media and traditional media. In Proceedings at the International Islamic Marketing Association in the Abu Dhabi 3rd Global Islamic Marketing Conference
COMMITTEE
2015
Reviewer Pertanika Journal UPM
2014
Chairman of Academic Marketing Programme, Faculty of Modern Languages & Communication, UPM.
2014
Reviewer (Nonprofit and Voluntary Sector Quarterly- SAGE)
2014
Exam Content Moderator(INTI International College Subang: 2012-2014)
2014
Member/Reviewer/Language Editor of Editorial Board Global Media Journal: Malaysian Edition (2011-2014)
2014
Coordinator (Publication Unit- English Version) Department of Communication, FBMK.
2014
Reviewer (Journal of Language & Communication), UPM Press
2014
Reviewer GS-NRIC 2014 (National Research & Innovation Conference for Graduate Students in Social Sciences
2013
Reviewer (TeSSHI 2013) Technology, Science, Social Sciences and Humanities International Conference
RESEARCH AREA
Advertising & Media Technology, Celebrity Endorsements, Memory & Attitude, Integrated Marketing Communication Strategy, Islamic Communication Issues
RESEARCH PROJECT
2013
The application of ELM (Elaboration Likelihood Model) In the New Media Advertising Setting presented at Malaysia Innovation Expo (MIEXPO 2013). Category: Applied Research Cluster: Humanities & Nation Building (26-28 September, 2013). Dewan Banquet, UPM.
PUBLICATION
2025
Impact of creative ambiguous cue strategies on consumer purchase decisions.
2025
Discrete Emotions Shape Gender Role Attitudes: Exploring the Impact of Gender-Stereotyped Douyin Urban Romantic Short Dramas on Chinese Youth
2024
The Nexus Between Advertising and Trust: Conceptual Review in the Context of Halal Food, Malaysia
2024
Social Media Exposure to Health Misinformation and Effect on Vaccination Intention and Behaviour
2023
Impact of climate change awareness on household attitude towards food waste reduction
2023
THE INFLUENCE OF CUSTOMER INTERACTION IN VIRTUAL BRAND COMMUNITY ON BRAND LOYALTY
2023
FAKE NEWS DURING COVID19 IN MALAYSIA: HOW MINISTRY OF HEALTH ENCOUNTER FAKE NEWS CONTAGION IN FACEBOOK CONTEXT
2022
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
2022
THE INFLUENCE OF SERVICE QUALITY AND CORPORATE IMAGE OF ROYAL BRUNEI AIRLINES: A PARTIAL LEAST SQUARE APPROACH
2021
FACTORS INFLUENCING FACEBOOK USAGE AT THE WORKPLACE AMONG THE GOVERNMENT SERVANTS OF PUTRAJAYA
2021
The influence of celebrity endorser characteristics on brand image: A case study of Vivo
2021
Online Health Information Seeking Behavior of Non-Communicable Disease (NCD) Among Government Employees in Putrajaya Malaysia
2020
Identifying the mediating role of corporate reputation in the relationship between selected RepTrakTM facets and customer loyalty of Malaysia Airlines Berhad
2020
The Influence of Celebrity Endorsement on Young Consumers’ Purchase Intention: The Case of L’oreal’s Skin-Care Products
2020
MALAYSIAN PERCEPTIONS ON RAYANI AIR’S ISLAMIC CORPORATE IMAGE AND ITS IMPACT ON THE FUTURE ISLAMIC AIRLINES
2019
The Impact of Provocative Visual Stimulation on Emotional Changes among Introverts
2018
DESCRIPTIVE ANALYSIS OF QUALITY FEATURES IN THE NON-PROFIT ORGANISATION (NPO) WEB SITES
2018
Social Networking Sites (SNS) and Its Influence on Job Performance at the Workplace: The Review of the Literature
2017
Corporate Image, Shariah-Compliance, Public Perception of Rayani Air Islamic Airline
2017
The Influence of Brand Image of Perodua Axia on Consumers' Decision Making
2016
Factors That Influence the Middle Age Population of the Civil Servants and Public Sectors Workers to Use Internet as a Tool for Receiving E-Health Services
2015
KEMPEN PENGIKLANAN GST KEPADA PENGGUNA
2015
PENGARUH VISUAL DAN VERBAL DALAM IKLAN KEMPEN TERHADAP EMOSI
2014
Do you want to get Healthier with Facebook?
2014
The Political Economy of Shariah Compliant Ads on TV Al Hijrah
2013
Marketing mix through the integration of new and traditional media: A review of recent literature
2013
Marketing mix through the integration of new and traditional media: A Review of Recent Literature
2011
MARKETING COMMUNICATION THROUGH THE INTEGRATION OF NEW MEDIA AND TRADITIONAL MEDIA: THE INSIGHTS