A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. ZULHAMRI BIN ABDULLAH
ASSOCIATE PROFESSOR
FACULTY OF MODERN LANGUAGES AND COMMUNICATION
zulhamri@upm.edu.my
UPM WEBSITE
PROFILE
zulhamri
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) ZULHAMRI BIN ABDULLAH
POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF MODERN LANGUAGES AND COMMUNICATION

FIELD OF SUPERVISION
CORPORATE COMMUNICATION / ORGANIZATIONAL COMMUNICATION
EDUCATION
PHD
CARDIFF UNIVERSITY, WALES, UNITED KINGDOM
Graduated : 2006
MASTER (SAINS)
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2000
BACELOR (PERHUBUNGAN AWAM)
UNIVERSITI KEBANGSAAN MALAYSIA, BANGI, SELANGOR
Graduated : 1997
BOOK PUBLICATION
1. International Business
    ISPN: 978-967-11994-4-2
2. SENI BUDAYA Jilid 3
    ISPN: 9789679602647
3. Modul Ketrampilan Graduan Finishing School
    ISPN: 978-967-5026-79-9
4. Business Branding
    ISPN: 978-967-11994-0-4
5. kemahiran kerja berpasukan
    ISPN: 978-967-344-016-0
6. Peneraju Kecemerlangan Modal Insan: Strategi & Pelaksanaan
    ISPN: 9789675486029
7. SUKAN
    ISPN: 9789679602616
8. Pusat Kokurikulum Universiti Putra Malaysia Peneraju Kecermelangan Modal Insan Strategi dan Perlaksanaan
    ISPN: 9789675486029
9. Kemahiran Keusahawanan
    ISPN: 9789673440184
10. Kemahiran Insaniah: Ekspektasi Majikan
    ISPN: 9789675486050
11. 7 kemahiran Insaniah Pelajar Huraian dan Pengukuran
    ISPN: 978-967-5486-03-6
12. 5C Formula Kebolehpasaran Graduan Masa Kini
    ISPN: 978-983-44728-5-6
13. Kemahiran Insaniah dalam kokurikulum berkredit
    ISPN: 978-983-447-284-9
14. Human Resource Management
    ISPN: 978-967-11994-1-1
15. CUSTOMER SERVICE MANAGEMENT
    ISPN: 9789671199428
16. SENI BUDAYA JILID 2
    ISPN: 9789679602654
17. Modern Day Finishing School: Experience From Los Angeles
    ISPN: 978-967-5026-85-0
18. Financial information and management
    ISPN: 978-967-11994-5-9
19. SENI BUDAYA - JILID 1
    ISPN: 9789679602647
20. Essence of Marketing
    ISPN: 978-967-11994-3-5
JOURNAL PUBLICATION
1. Kemahiran Insaniah: Satu Cabaran Membina Modal Insan dalam Perkhidmatan Awam
    Journal type: Non Citation-Indexed
2. Towards the Professionalisation of Public Relations in Malaysia: Perception Management & Strategy Development
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
3. The Growth and Development of Media Landscape in Malaysia in Shaping Media Regulation
    Journal type: Non Citation-Indexed
4. Managing Corporate Reputation, Stakeholder Relations, and Corporate Social Responsibility: A Southeast Asian Perspective
    Journal type: Citation-Indexed - Scopus
5. Building a unique online corporate identity
    Journal type: Citation-Indexed - Scopus
6. The relationship between communication satisfaction & teachers' job satisfaction in the Malaysian primary school
    Journal type: Non Citation-Indexed
7. Overcoming Poverty through Social Entrepreneurship: A Conceptual Paper
    Journal type: Citation-Indexed Journal - ERA
8. Measuring Student performance, student satisfaction and its impact on graduate employability
    Journal type: Non Citation-Indexed
9. Social entrepreneurship and organisational effectiveness: evidence from Malaysia
    Journal type: Other Abstracting / Indexing Bodies
10. The Role Of Email in Improving Task Performance Among The Executives in Malaysia
    Journal type: Other Abstracting / Indexing Bodies
11. Enhancing the standards of professionalism and education for student enterpreneurship and soft skills development in Universiti Putra Malaysia
    Journal type: Non Citation-Indexed
12. Perception of Employees on Internal Communication of a Leading Five Star Hotel in Malaysia
    Journal type: Other Abstracting / Indexing Bodies
13. HUBUNGAN ANTARA PERTIMBANGAN PEMIMPIN, PERTUKARAN KOMUNIKASI, DAN KOMITMEN ORGANISASI
    Journal type: Other Abstracting / Indexing Bodies
14. Improving educational and professional standards of public relations professionalism : Towards a mixed methods research approach
    Journal type: Citation-Indexed - Scopus
15. Determinant attributes of city brand personality that influence strategic communication
    Journal type: Other Abstracting / Indexing Bodies
16. Kemahiran Insaniah dalam Perkhidmatan Awam
    Journal type: Non Citation-Indexed
17. Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia
    Journal type: Citation-Indexed - Scopus
18. Developing A Student Development Index: An Evidence from Malaysia
    Journal type: Non Citation-Indexed
19. The Growth and Development of the Malaysian Media Landscape in Shaping Media Regulation
    Journal type: Non Citation-Indexed
20. Social Entrepreneurship Model for Co-operative (Co-op) in Malaysia: A Case of KoMajuJaya Berhad
    Journal type: Non Citation-Indexed
21. Beyond Corporate Image: Projecting International Reputation Management in a Transitional Country
    Journal type: Other Abstracting / Indexing Bodies
22. Antecedents of Leadership Style, Communication Satisfaction Leadership Effectiveness and Organizational Commitment: A Case of Malaysia
    Journal type: Non Citation-Indexed
23. Enhancing Social Entrepreneurship Model for Social Entrepreneurs: A Case of AL-FALAH Foundation
    Journal type: Non Citation-Indexed
24. Reinventing (Mass) Communication: Towards Developing a Meta-Theoretical Framework & (New) Direction in Research Agenda & Strategy
    Journal type: Non Citation-Indexed
25. Entrepreneurial Skill Acquisition and Youth's Self-Employment in Malaysia: How Far?
    Journal type: Non Citation-Indexed
26. Exploring University Branding: Employers’ Expectation On University Graduates On Competency (Meneroka Penjenamaan Universiti: Jangkaan Majikan Terhadap Kecekapan Para Graduan Universiti)
    Journal type: Other Abstracting / Indexing Bodies
27. Developing & Validating a Measure for PR Professionals’ Self-efficacy
    Journal type: Citation-Indexed Journal - ERA
28. Corporate Engagement with the Community: Building Relationships through CSR
    Journal type: Citation-Indexed - Scopus
29. A Holistic Approach to CSR Engagement in Palm Oil Industry
    Journal type: Other Abstracting / Indexing Bodies
30. CONCEPTUAL EXPLORATION OF THE RELATIONSHIP BETWEEN COMMUNICATION LEADERSHIP, CORPORATE CULTURE AND CORPORATE REPUTATION IN THE LEADING MEDIA GOVERNMENT-LINKED COMPANIES
    Journal type: Other Abstracting / Indexing Bodies
31. Professionalism and Competencies as Predictors of Public Relations Practitioners’ Self-Efficacy: A Conceptual Framework
    Journal type: Other Abstracting / Indexing Bodies
32. THE IMPACT OF CORPORATE IMAGE ON STUDENTS’ SATISFACTION AND LOYALTY
    Journal type: Other Abstracting / Indexing Bodies
33. THE ROLE OF CEOS IN MANAGING CORPORATE REPUTATION THROUGH COMMUNICATION LEADERSHIP AMONG THE LEADING MEDIA GOVERNMENT LINKED COMPANIES
    Journal type: Other Abstracting / Indexing Bodies
34. Managing Food Security in Malaysia: A Resource-Based View (RBV) Analysis
    Journal type: Citation-Indexed Journal - ERA
35. Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
36. IMEJ KORPORAT JABATAN PENERANGAN MALAYSIA BERDASARKAN MELALUI KEPUASAN PELANGGAN DAN KUALITI PERKHIDMATAN
    Journal type: Other Abstracting / Indexing Bodies
37. A Communications Strategy of the Malaysian Research Universities to add Value
    Journal type: Other Abstracting / Indexing Bodies
38. CHAIRMAN’S STATEMENT OF A MALAYSIAN PUBLIC UNIVERSITY: A CRITICAL DISCOURSE ANALYSIS
    Journal type: Other Abstracting / Indexing Bodies
39. THE RELATIONSHIPS BETWEEN SOCIAL NETWORKING AND INDIVIDUAL JOB PERFORMANCE OF LAW SECTOR IN MALAYSIA
    Journal type: Other Abstracting / Indexing Bodies
40. DETERMINANTS OF EMPLOYEES’ CSR-RELATED SOCIAL MEDIA ENGAGEMENT IN MALAYSIA
    Journal type: Non Citation-Indexed
41. Framing of Health Communication on Content Islamic Religious Education in New Media
    Journal type: Other Abstracting / Indexing Bodies
42. Learning Management Strategy of Communication Studies through Blended Learning in Higher Education
    Journal type: Citation-Indexed - Scopus
43. Susceptibility Awareness Via Media Platforms is the Key for Curbing the Spread of COVID-19 Infections: Evidence from the Health Belief Model Perspective
    Journal type: Citation-Indexed - Scopus
44. THE ANTECEDENTS AND CONSEQUENCES OF HEALTH INFORMATION SEEKING AND BEHAVIORAL INTENTION
    Journal type: Citation-Indexed - Scopus
45. Institutionalising and managing corporate reputation through leadership communication in leading government-linked media companies
    Journal type: Citation-Indexed - Scopus
46. Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
47. Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites
    Journal type: Citation-Indexed - Scopus
48. Unravelling the Impact of Corporate Social Responsibility (CSR) on Organizational Success and Employee Layoffs amidst the COVID-19 Pandemic: A Conceptual Framework
    Journal type: Citation-Indexed Journal - ERA
49. Impact Analysis of Online CSR Message Authenticity on Consumer Purchase Intention in Social Media on Internet Platform via PSO-1DCNN Algorithm
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
50. URBAN LIFESTYLE PATTERNS: THE IMPACT OF SOCIAL MEDIA ON QUALITY OF LIFE
    Journal type: Non Citation-Indexed
51. Impact of Organizational Leadership Styles and Employee- Organization Relationship on Internal Reputation: A Conceptual Framework
    Journal type: Non Citation-Indexed
52. THE EFFECTS OF EMPLOYEE COMMUNICATION AND ENGAGEMENT ON ORGANISATIONAL PERFORMANCE: A CONCEPTUAL STUDY
    Journal type: MYCITE
53. Antecedents of internal reputation and its consequences on organizational outcomes: a systematic review
    Journal type: Citation-Indexed - Scopus
54. Navigating the Digital Landscape: Evaluating the Impacts of Digital IMC on Building and Maintaining Destination Brand Equity
    Journal type: Citation-Indexed - Scopus
55. The Mediating Effect of Brand Trust on the Relationship Between Corporate Social Responsibility and Hotel Customer Satisfaction
    Journal type: Citation-Indexed - Scopus
56. Collaborative Governance Strategy In Accelerating Vaccination Through Vaksinasi Merdeka (Independence Vaccination) Innovation Program In Jakarta City Area
    Journal type: Non Citation-Indexed
57. A STUDY ON USER ACCEPTANCE OVER THE USAGE OF PLUSTRAFIK TWITTER
    Journal type: Other Abstracting / Indexing Bodies
PUBLICATION
2024
Antecedents of internal reputation and its consequences on organizational outcomes: a systematic review
2024
Analysis of online CSR message authenticity on consumer purchase intention in social media on Internet platform via PSO-1DCNN algorithm
2024
The Mediating Effect of Brand Trust on the Relationship Between Corporate Social Responsibility and Hotel Customer Satisfaction
2024
Navigating the Digital Landscape: Evaluating the Impacts of Digital IMC on Building and Maintaining Destination Brand Equity
2023
Impact Analysis of Online CSR Message Authenticity on Consumer Purchase Intention in Social Media on Internet Platform via PSO-1DCNN Algorithm
2023
Reframing a global public relations practice: Identifying global capability framework from Asian perspective
2023
Unravelling the Impact of Corporate Social Responsibility (CSR) on Organizational Success and Employee Layoffs amidst the COVID-19 Pandemic: A Conceptual Framework
2022
Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
2022
Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites
2021
Institutionalising and managing corporate reputation through leadership communication in leading government-linked media companies
2021
THE ANTECEDENTS AND CONSEQUENCES OF HEALTH INFORMATION SEEKING AND BEHAVIORAL INTENTION
2020
The Antecedents and Consequences of Country Reputation Management (CRM): An Agenda for Future Research
2020
Learning Management Strategy of Communication Studies through Blended Learning in Higher Education
2020
Enhancing the Entrepreneurial Intention on the Regulatory Impact Assessment: Evidence from Wholesalers Experiences
2020
Antecedents and Consequences of CSR Communication Management (CSRCM): An Agenda for Future Research
2020
Measuring the Regulatory Impact Assessment for Entrepreneurial Sustainability Based on a Stakeholder Reaction
2020
Framing of Health Communication on Content Islamic Religious Education in New Media
2020
THE ANTECEDENTS AND CONSEQUENCES OF E-HEALTH LITERACY IN THE PHARMACEUTICAL INDUSTRY: AN AGENDA FOR FUTURE RESEARCH
2020
The Development of An I-Branding Software for Asian Local Products
2020
The Mediating Effect of Work Category on the Relationship between Professional Competencies` and Decision Making among Public Relations in Government- Linked Companies
2020
Susceptibility Awareness Via Media Platforms is the Key for Curbing the Spread of COVID-19 Infections: Evidence from the Health Belief Model Perspective
2019
A Communications Strategy of the Malaysian Research Universities to add Value
2019
CHAIRMAN’S STATEMENT OF A MALAYSIAN PUBLIC UNIVERSITY: A CRITICAL DISCOURSE ANALYSIS
2019
THE RELATIONSHIPS BETWEEN SOCIAL NETWORKING AND INDIVIDUAL JOB PERFORMANCE OF LAW SECTOR IN MALAYSIA
2018
CONCEPTUAL EXPLORATION OF THE RELATIONSHIP BETWEEN COMMUNICATION LEADERSHIP, CORPORATE CULTURE AND CORPORATE REPUTATION IN THE LEADING MEDIA GOVERNMENT-LINKED COMPANIES
2018
Exploring University Branding: Employers’ Expectation On University Graduates On Competency (Meneroka Penjenamaan Universiti: Jangkaan Majikan Terhadap Kecekapan Para Graduan Universiti)
2018
THE ROLE OF CEOS IN MANAGING CORPORATE REPUTATION THROUGH COMMUNICATION LEADERSHIP AMONG THE LEADING MEDIA GOVERNMENT LINKED COMPANIES
2018
IMEJ KORPORAT JABATAN PENERANGAN MALAYSIA BERDASARKAN MELALUI KEPUASAN PELANGGAN DAN KUALITI PERKHIDMATAN
2018
THE IMPACT OF CORPORATE IMAGE ON STUDENTS’ SATISFACTION AND LOYALTY
2018
Managing Food Security in Malaysia: A Resource-Based View (RBV) Analysis
2018
A STUDY ON USER ACCEPTANCE OVER THE USAGE OF PLUSTRAFIK TWITTER
2018
Professionalism and Competencies as Predictors of Public Relations Practitioners’ Self-Efficacy: A Conceptual Framework
2017
Corporate Engagement with the Community: Building Relationships through CSR
2017
A Holistic Approach to CSR Engagement in Palm Oil Industry
2017
Developing & Validating a Measure for PR Professionals’ Self-efficacy
2015
Social entrepreneurship and organisational effectiveness: evidence from Malaysia
2014
Overcoming Poverty through Social Entrepreneurship: A Conceptual Paper
2013
Building a unique online corporate identity
2013
Determinant attributes of city brand personality that influence strategic communication
2013
Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia
2012
HUBUNGAN ANTARA PERTIMBANGAN PEMIMPIN, PERTUKARAN KOMUNIKASI, DAN KOMITMEN ORGANISASI
2012
Perception of Employees on Internal Communication of a Leading Five Star Hotel in Malaysia
2012
Improving educational and professional standards of public relations professionalism : Towards a mixed methods research approach
2011
Managing Corporate Reputation, Stakeholder Relations, and Corporate Social Responsibility: A Southeast Asian Perspective
2011
The Role Of Email in Improving Task Performance Among The Executives in Malaysia
2009
Beyond Corporate Image: Projecting International Reputation Management in a Transitional Country
2008
Towards the Professionalisation of Public Relations in Malaysia: Perception Management & Strategy Development