PROFILE
UPM's Staff Profile
PROF. MADYA DR. ZULHAMRI BIN ABDULLAH
ASSOCIATE PROFESSOR
FACULTY OF MODERN LANGUAGES AND COMMUNICATION
zulhamri@upm.edu.my
PROFESSIONAL
NAME :
(Prof. Madya Dr.) ZULHAMRI BIN ABDULLAH
POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF MODERN LANGUAGES AND COMMUNICATION
FIELD OF SUPERVISION
CORPORATE COMMUNICATION / ORGANIZATIONAL COMMUNICATION
PUBLICATION
2024
Antecedents of internal reputation and its consequences on organizational outcomes: a systematic review
2024
Analysis of online CSR message authenticity on consumer purchase intention in social media on Internet platform via PSO-1DCNN algorithm
2024
The Mediating Effect of Brand Trust on the Relationship Between Corporate Social Responsibility and Hotel Customer Satisfaction
2024
Navigating the Digital Landscape: Evaluating the Impacts of Digital IMC on Building and Maintaining Destination Brand Equity
2023
Impact Analysis of Online CSR Message Authenticity on Consumer Purchase Intention in Social Media on Internet Platform via PSO-1DCNN Algorithm
2023
Reframing a global public relations practice: Identifying global capability framework from Asian perspective
2023
Unravelling the Impact of Corporate Social Responsibility (CSR) on Organizational Success and Employee Layoffs amidst the COVID-19 Pandemic: A Conceptual Framework
2022
Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
2022
Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites
2021
Institutionalising and managing corporate reputation through leadership communication in leading government-linked media companies
2021
THE ANTECEDENTS AND CONSEQUENCES OF HEALTH INFORMATION SEEKING AND BEHAVIORAL INTENTION
2020
The Antecedents and Consequences of Country Reputation Management (CRM): An Agenda for Future Research
2020
Learning Management Strategy of Communication Studies through Blended Learning in Higher Education
2020
Enhancing the Entrepreneurial Intention on the Regulatory Impact Assessment: Evidence from Wholesalers Experiences
2020
Antecedents and Consequences of CSR Communication Management (CSRCM): An Agenda for Future Research
2020
Measuring the Regulatory Impact Assessment for Entrepreneurial Sustainability Based on a Stakeholder Reaction
2020
Framing of Health Communication on Content Islamic Religious Education in New Media
2020
THE ANTECEDENTS AND CONSEQUENCES OF E-HEALTH LITERACY IN THE PHARMACEUTICAL INDUSTRY: AN AGENDA FOR FUTURE RESEARCH
2020
The Development of An I-Branding Software for Asian Local Products
2020
The Mediating Effect of Work Category on the Relationship between Professional Competencies` and Decision Making among Public Relations in Government- Linked Companies
2020
Susceptibility Awareness Via Media Platforms is the Key for Curbing the Spread of COVID-19 Infections: Evidence from the Health Belief Model Perspective
2019
A Communications Strategy of the Malaysian Research Universities to add Value
2019
CHAIRMAN’S STATEMENT OF A MALAYSIAN PUBLIC UNIVERSITY: A CRITICAL DISCOURSE ANALYSIS
2019
THE RELATIONSHIPS BETWEEN SOCIAL NETWORKING AND INDIVIDUAL JOB PERFORMANCE OF LAW SECTOR IN MALAYSIA
2018
CONCEPTUAL EXPLORATION OF THE RELATIONSHIP BETWEEN COMMUNICATION LEADERSHIP, CORPORATE CULTURE AND CORPORATE REPUTATION IN THE LEADING MEDIA GOVERNMENT-LINKED COMPANIES
2018
Exploring University Branding: Employers’ Expectation On University Graduates On Competency (Meneroka Penjenamaan Universiti: Jangkaan Majikan Terhadap Kecekapan Para Graduan Universiti)
2018
THE ROLE OF CEOS IN MANAGING CORPORATE REPUTATION THROUGH COMMUNICATION LEADERSHIP AMONG THE LEADING MEDIA GOVERNMENT LINKED COMPANIES
2018
IMEJ KORPORAT JABATAN PENERANGAN MALAYSIA BERDASARKAN MELALUI KEPUASAN PELANGGAN DAN KUALITI PERKHIDMATAN
2018
THE IMPACT OF CORPORATE IMAGE ON STUDENTS’ SATISFACTION AND LOYALTY
2018
Managing Food Security in Malaysia: A Resource-Based View (RBV) Analysis
2018
A STUDY ON USER ACCEPTANCE OVER THE USAGE OF PLUSTRAFIK TWITTER
2018
Professionalism and Competencies as Predictors of Public Relations Practitioners’ Self-Efficacy: A Conceptual Framework
2017
Corporate Engagement with the Community: Building Relationships through CSR
2017
A Holistic Approach to CSR Engagement in Palm Oil Industry
2017
Developing & Validating a Measure for PR Professionals’ Self-efficacy
2015
Social entrepreneurship and organisational effectiveness: evidence from Malaysia
2014
Overcoming Poverty through Social Entrepreneurship: A Conceptual Paper
2013
Building a unique online corporate identity
2013
Determinant attributes of city brand personality that influence strategic communication
2013
Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia
2012
HUBUNGAN ANTARA PERTIMBANGAN PEMIMPIN, PERTUKARAN KOMUNIKASI, DAN KOMITMEN ORGANISASI
2012
Perception of Employees on Internal Communication of a Leading Five Star Hotel in Malaysia
2012
Improving educational and professional standards of public relations professionalism : Towards a mixed methods research approach
2011
Managing Corporate Reputation, Stakeholder Relations, and Corporate Social Responsibility: A Southeast Asian Perspective
2011
The Role Of Email in Improving Task Performance Among The Executives in Malaysia
2009
Beyond Corporate Image: Projecting International Reputation Management in a Transitional Country
2008
Towards the Professionalisation of Public Relations in Malaysia: Perception Management & Strategy Development