A
PROFILE
Laman Web Staf UPM
YBHG. PROFESOR DR. ZAITON BINTI SAMDIN
TIMBALAN PENGARAH
INSTITUT PERHUTANAN TROPIKA DAN PRODUK HUTAN
zaisa@upm.edu.my
Laman Web UPM
PROFILE
zaisa
BM
EN

PROFESIONAL

NAMA :
(Ybhg. Profesor Dr.) ZAITON BINTI SAMDIN
JAWATAN PENTADBIRAN :
TIMBALAN PENGARAH
ENTITI :
INSTITUT PERHUTANAN TROPIKA DAN PRODUK HUTAN

JAWATAN HAKIKI :
PROFESOR
ENTITI :
SEKOLAH PERNIAGAAN DAN EKONOMI

BIDANG PENYELIAAN
BUSINESS ECONOMICS / ECONOMICS / TOURISM / BIORESOURCE MANAGEMENT / ENVIRONMENTAL ECONOMICS, PLANNING AND MANAGEMENT / SUSTAINABLE RECREATION AND ECOTOURISM / TROPICAL RAINFOREST ECOSYSTEM SERVICES
PENDIDIKAN
PHD
UNIVERSITY OF EXETER, CORNWALL, ENGLAND
Graduated : 2007
MASTER SAINS (NATURAL RESOURCE ECONOMICS)
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2002
BACELOR SAINS (EKONOMI SUMBER)
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 1998
DIPLOMA PEMBANGUNAN MANUSIA
UNIVERSITI PERTANIAN MALAYSIA, SERDANG, SELANGOR
Graduated : 1994
PENERBITAN BUKU
1. Sustainable Forest Utilisation: Concept and Practices
    ISPN: 978-967-344-300-0
2. Readings in Natural Resource Economics
    ISPN: 978-967-344-116-7
3. Selected Issues in Hospitality & Tourism
    ISPN: 978-967-344-180-8
4. Marketing Issues And Practices Across Different Industries
    ISPN: 978-967-344-505-9
5. Business Practicess in Malaysia
    ISPN: 978-967-5771-52-1
6. Adventure and Ecotourism in Malaysia
    ISPN: 978-967-5526-13-8
PENERBITAN JOURNAL
1. Hotels Involvement in Sustainable Tourism Practices in Klang Valley, Malaysia
    Journal type: Citation-Indexed - Scopus
2. Sustainability of Ecotourism Resources at Taman Negara National Park: Contingent Valuation Method
    Journal type: Citation-Indexed - Scopus
3. ARE THERE DIFFERENCES IN WILLINGNESS TO PAY AMONG VISITORS AND NON-VISITORS OF TAMAN NEGARA NATIONAL PARK?
    Journal type: Non Citation-Indexed
4. Factors Influencing Environmental Management Practices Among Hotels in Malaysia
    Journal type: Non Citation-Indexed
5. Willingness to Pay in Taman Negara: A Contingent Valuation Method
    Journal type: Other Abstracting / Indexing Bodies
6. Are There Differences in Willingness to Pay among Visitors and Non-visitors of Taman Negara National Park
    Journal type: Other Abstracting / Indexing Bodies
7. PROFILES OF ECOTOURISTS? AT MULU NATIONAL PARK BASED ON MARKET SEGMENTATION CHARACTERISTICS
    Journal type: Citation-Indexed - Scopus
8. WILLINGNESS TO PAY FOR CONSERVATION FEE AT PENANG NATIONAL PARK
    Journal type: Citation-Indexed - Scopus
9. Ecotourism in Taman Negara National Park: Issues and Challenges
    Journal type: Citation-Indexed - Scopus
10. Factors Influencing the Willingness to Pay for Entrance Permit: The Evidence from Taman Negara National Park
    Journal type: Other Abstracting / Indexing Bodies
11. Psychographics Segmentation in Mulu National Park
    Journal type: Non Citation-Indexed
12. Willingness to Pay for Conservation Fee at Penang National Park
    Journal type: Citation-Indexed - Scopus
13. Sustainable Tourism Practices among Hotels in Malaysia: Financial and Non-Financial Benefits
    Journal type: Citation-Indexed - Scopus
14. WILLINGNESS TO PAY FOR CONSERVATION FEE USING CONTINGENT VALUATION METHOD: THE CASE OF MATANG MANGROVE FOREST RESERVE, PERAK, MALAYSIA
    Journal type: Non Citation-Indexed
15. Potential of Eucalyptus Plantation in Malaysia
    Journal type: Citation-Indexed - Scopus
16. Factors Affecting Users' Perception Towards Conservation of Biodiversity in Matang Mangrove Forest Reserve (MMFR), Perak, Malaysia
    Journal type: Citation-Indexed - Scopus
17. Shifting from “Experience Economy” to “Memorable Tourism Experience”: An Overview from Ecotourism
    Journal type: Citation-Indexed - Scopus
18. CONSERVATION OF MANGROVES IN KUALA PERLIS, MALAYSIA—A CASE STUDY OF SOCIO-ECONOMIC ATTRIBUTES OF FISHERMEN DRIVING VALUATION IN SUSTAINING LIVELIHOODS THROUGH FOREST MANAGEMENT
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
19. PAYMENT FOR ECOSYSTEM SERVICES (PES) IN WATERSHED AREA: BINTANG HIJAU FOREST RESERVE, PERAK
    Journal type: Non Citation-Indexed
20. Environmental-friendly food products’ packaging: Women’s purchasing preferences
    Journal type: Citation-Indexed - Scopus
21. A REVIEW ON THE POTENTIAL SOCIO-ECONOMIC IMPACT OF EUCALYPTUS PLANTATION ON LOCAL COMMUNITY
    Journal type: Citation-Indexed - Scopus
22. EUCALYPTUS IN MALAYSIA: REVIEW ON ENVIRONMENTAL IMPACTS
    Journal type: Citation-Indexed - Scopus
23. LOCAL COMMUNITY AND VISITOR AWARENESS OF FIREFLY CONSERVATION IN KUALA SELANGOR, MALAYSIA
    Journal type: Citation-Indexed - Scopus
24. The Influence of Place Attachment on Pro-Environmental Behavioural Intentions of Ecotourists in Taman Negara National Park, Pahang, Malaysia
    Journal type: Citation-Indexed - Scopus
25. Travel Risk in the Ecotourism Industry Amid Covid-19 Pandemic: Ecotourists' Perceptions
    Journal type: Citation-Indexed - Scopus
26. DETERMINATION OF FACTOR IN WILLINGNESS TO PAY FOR FIREFLY CONSERVATION IN KUALA SELANGOR, MALAYSIA USING CONTINGENT VALUATION METHOD
    Journal type: Citation-Indexed - Scopus
27. Assessing visitors’ preferences and willingness to pay for the Malayan Tiger conservation in a Malaysian National Park: A choice experiment method
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
28. Examining the Relationship between Visitors Wildlife Value Orientation and Risk Perceptions: A study of the Borneo Pygmy Elephant in Sabah, Malaysian Borneo
    Journal type: Citation-Indexed Journal - ERA
29. Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists’ perceptions
    Journal type: Citation-Indexed - Scopus
30. THE FUTURE OF SOCIAL ENTERPRISE CAFÉ IN MALAYSIA: A STUDY ON MILLENNIALS’ PERCEPTION AND INTENTION
    Journal type: Citation-Indexed - Scopus
31. A Review of the Potential Socioeconomic Impacts of Bamboo Plantation on Local Community
    Journal type: Citation-Indexed - Scopus
32. A Review on Intention towards Consumption Behavior of Gastronomy in Sarawak, Malaysia
    Journal type: Non Citation-Indexed
33. Wood-based Solid Biofuel in Malaysia: Export Status and Policy Review
    Journal type: Citation-Indexed - Scopus
34. Economic valuation and sustainable utilization of Nypa forest resources in the Setiu Wetlands, Malaysia
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
35. HOUSEHOLD PREFERENCES TOWARDS ENERGY LABELS IN MALAYSIA: A PATHWAY TO SUSTAINABILITY
    Journal type: Citation-Indexed - Scopus
36. Gastronomical Charm in Decoding Tourist Consumption Patterns in Sarawak, Malaysia
    Journal type: Citation-Indexed Journal - ERA
37. Carbon Credit: Harnessing Green Solutions for Climate Mitigation
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
38. Land Use Mapping of Areas with Intense Socio-Economic Activities using Integrated Unmanned Aerial Vehicle and Geographic Information System
    Journal type: Citation-Indexed - Scopus
PENERBITAN
2025
Carbon Credit: Harnessing Green Solutions for Climate Mitigation
2025
Economic valuation and sustainable utilization of Nypa forest resources in the Setiu Wetlands, Malaysia
2025
Land Use Mapping of Areas with Intense Socio-Economic Activities using Integrated Unmanned Aerial Vehicle and Geographic Information System
2025
Gastronomical Charm in Decoding Tourist Consumption Patterns in Sarawak, Malaysia
2025
HOUSEHOLD PREFERENCES TOWARDS ENERGY LABELS IN MALAYSIA: A PATHWAY TO SUSTAINABILITY
2024
Wood-based Solid Biofuel in Malaysia: Export Status and Policy Review
2024
A Review of the Potential Socioeconomic Impacts of Bamboo Plantation on Local Community
2023
Balancing Ambitions and Realities: Stakeholder Perspectives on Jurisdictional Approach Outcomes in Sabahs Forests
2023
Understanding Stakeholders Perspectives on the Collaborative Governance Challenges in Sabahs (Malaysian Borneo) Jurisdictional Approach
2022
Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists perceptions
2022
Examining the Relationship between Visitors Wildlife Value Orientation and Risk Perceptions: A study of the Borneo Pygmy Elephant in Sabah, Malaysian Borneo
2022
THE FUTURE OF SOCIAL ENTERPRISE CAF IN MALAYSIA: A STUDY ON MILLENNIALS PERCEPTION AND INTENTION
2021
Travel Risk in the Ecotourism Industry Amid Covid-19 Pandemic: Ecotourists' Perceptions
2021
Assessing visitors preferences and willingness to pay for the Malayan Tiger conservation in a Malaysian National Park: A choice experiment method
2021
DETERMINATION OF FACTOR IN WILLINGNESS TO PAY FOR FIREFLY CONSERVATION IN KUALA SELANGOR, MALAYSIA USING CONTINGENT VALUATION METHOD
2020
A REVIEW ON THE POTENTIAL SOCIO-ECONOMIC IMPACT OF EUCALYPTUS PLANTATION ON LOCAL COMMUNITY
2020
LOCAL COMMUNITY AND VISITOR AWARENESS OF FIREFLY CONSERVATION IN KUALA SELANGOR, MALAYSIA
2020
The Influence of Place Attachment on Pro-Environmental Behavioural Intentions of Ecotourists in Taman Negara National Park, Pahang, Malaysia
2020
EUCALYPTUS IN MALAYSIA: REVIEW ON ENVIRONMENTAL IMPACTS
2019
Environmental-friendly food products packaging: Womens purchasing preferences
2019
CONSERVATION OF MANGROVES IN KUALA PERLIS, MALAYSIAA CASE STUDY OF SOCIO-ECONOMIC ATTRIBUTES OF FISHERMEN DRIVING VALUATION IN SUSTAINING LIVELIHOODS THROUGH FOREST MANAGEMENT
2018
Factors Affecting Users' Perception Towards Conservation of Biodiversity in Matang Mangrove Forest Reserve (MMFR), Perak, Malaysia
2018
Shifting from Experience Economy to Memorable Tourism Experience: An Overview from Ecotourism
2018
Potential of Eucalyptus Plantation in Malaysia
2016
Sustainable Tourism Practices among Hotels in Malaysia: Financial and Non-Financial Benefits
2013
Sustainability of Ecotourism Resources at Taman Negara National Park: Contingent Valuation Method
2013
Ecotourism in Taman Negara National Park: Issues and Challenges
2012
Willingness to Pay for Conservation Fee at Penang National Park
2012
PROFILES OF ECOTOURISTS? AT MULU NATIONAL PARK BASED ON MARKET SEGMENTATION CHARACTERISTICS
2012
Hotels Involvement in Sustainable Tourism Practices in Klang Valley, Malaysia
2012
Ecotourism in Taman Negara National Park: Issues and challenges
2012
WILLINGNESS TO PAY FOR CONSERVATION FEE AT PENANG NATIONAL PARK
2010
Are There Differences in Willingness to Pay among Visitors and Non-visitors of Taman Negara National Park
2010
Factors Influencing the Willingness to Pay for Entrance Permit: The Evidence from Taman Negara National Park
2008
Willingness to Pay in Taman Negara: A Contingent Valuation Method