A
PROFILE
UPM's Staff Profile
DR. YEE CHOY LEONG
SENIOR LECTURER
yee@upm.edu.my
UPM WEBSITE
PROFILE
yee
BM
EN

PROFESSIONAL

NAME :
(Dr.) YEE CHOY LEONG
POST :
SENIOR LECTURER
ENTITY :

FIELD OF SUPERVISION
LEADERSHIP STUDIES / MANAGEMENT / MARKETING
EDUCATION
PHD
CAMBRIDGE UNIVERSITY, CAMBRIDGE, ENGLAND
Graduated : 2005
MASTER (BUSINESS ADMINSTRATION)
HERIOT-WATT UNIVERSITY, SCOTLAND, UNITED KINGDOM
Graduated : 1996
BACELOR (KEJURUTERAAN JENTERA)
UNIVERSITI TEKNOLOGI MALAYSIA, SKUDAI, JOHOR
Graduated : 1994
BOOK PUBLICATION
1. SUSTAINABLE DEVELOPMENT IN BUSINESS
    ISPN: 978-629-7590-92-9
2. CONTEMPORARY RESEARCH METHOD IN BUSINESS
    ISPN: 9789673448616
3. Sustainable Development in Business
    ISPN: 9786297590677
JOURNAL PUBLICATION
1. Factors influencing strategic alliance outcomes in a manufacturing supply chain: Role of alliance motives, interdependence, asset specificity and relational capital
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
2. Developing a Roadmapping System for Knowledge Management in an Organisation
    Journal type: Citation-Indexed - Scopus
3. Effects of attitude, subjective norm, perceived behavioral control, customer value and accessibility on intention to visit Haizhou Gulf in China
    Journal type: Non Citation-Indexed
4. Exploring Blockchain Adoption in Food Safety: A Dual-Stakeholder Perspective Using the UTAUT Model
    Journal type: Non Citation-Indexed
5. An Analysis of the Perceived Factors Impacting Employee Satisfaction and Retention in Saudi Arabia’s Higher Education Sector
    Journal type: Citation-Indexed Journal - ERA
6. Gender's Moderating Role in Employee Satisfaction Determinants and Retention in Saudi Arabia's Higher Education Sector
    Journal type: Citation-Indexed Journal - ERA
7. Tourists’ Pro-Environmental Behaviors: Merging The Norm- Activation-Model Theory And The Broken Window Theory
    Journal type: Citation-Indexed - Scopus
8. How Attachment and Community Identification Affect User Stickiness in Social Commerce: A Consumer Engagement Experience Perspective
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
9. Study on the Influence of Knowledge-driven Technology on predicting consumer Repurchase Behaviour
    Journal type: Citation-Indexed - Scopus
10. Knowledge sharing and innovation performance: The mediating role of open innovation
    Journal type: Citation-Indexed - Scopus
11. Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
12. Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness
    Journal type: Citation-Indexed - Scopus
PUBLICATION
2024
Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness
2024
Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace
2024
Knowledge sharing and innovation performance: The mediating role of open innovation
2023
Study on the Influence of Knowledge-driven Technology on predicting consumer Repurchase Behaviour
2023
The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal
2022
Gender's Moderating Role in Employee Satisfaction Determinants and Retention in Saudi Arabia's Higher Education Sector
2022
How Attachment and Community Identification Affect User Stickiness in Social Commerce: A Consumer Engagement Experience Perspective
2022
An Analysis of the Perceived Factors Impacting Employee Satisfaction and Retention in Saudi Arabia’s Higher Education Sector
2021
Tourists’ Pro-Environmental Behaviors: Merging The Norm- Activation-Model Theory And The Broken Window Theory
2015
Developing a Roadmapping System for Knowledge Management in an Organisation
2013
Factors influencing strategic alliance outcomes in a manufacturing supply chain: Role of alliance motives, interdependence, asset specificity and relational capital