PROFILE
UPM's Staff Profile
DR. YEE CHOY LEONG
yee@upm.edu.my
PROFESSIONAL
NAME :
(Dr.) YEE CHOY LEONG
POST :
ENTITY :
FIELD OF SUPERVISION
LEADERSHIP STUDIES / MANAGEMENT / MARKETING
PUBLICATION
2024
Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness
2024
Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace
2024
Knowledge sharing and innovation performance: The mediating role of open innovation
2023
Study on the Influence of Knowledge-driven Technology on predicting consumer Repurchase Behaviour
2023
The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal
2022
Gender's Moderating Role in Employee Satisfaction Determinants and Retention in Saudi Arabia's Higher Education Sector
2022
How Attachment and Community Identification Affect User Stickiness in Social Commerce: A Consumer Engagement Experience Perspective
2022
An Analysis of the Perceived Factors Impacting Employee Satisfaction and Retention in Saudi Arabia’s Higher Education Sector
2021
Tourists’ Pro-Environmental Behaviors: Merging The Norm- Activation-Model Theory And The Broken Window Theory
2015
Developing a Roadmapping System for Knowledge Management in an Organisation
2013
Factors influencing strategic alliance outcomes in a manufacturing supply chain: Role of alliance motives, interdependence, asset specificity and relational capital