PROFILE
UPM's Staff Profile
PROF. MADYA DR. SYUHAILY BINTI OSMAN
ASSOCIATE PROFESSOR
FACULTY OF HUMAN ECOLOGY
syuly@upm.edu.my
PROFESSIONAL
NAME :
(Prof. Madya Dr.) SYUHAILY BINTI OSMAN
POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF HUMAN ECOLOGY
FIELD OF SUPERVISION
CONSUMER SCIENCE
PUBLICATION
2025
Consumer Adoption of Autonomous Vehicles in China: A Bibliometric Review of Intention Drivers and Perceptions
2025
How Content Attributes of Short Video Influence Online Purchase Intention: The Mediating Role of Perceived Value
2025
Storytelling, humour, and promotions: How social media marketing influences university students’ green purchase intention
2024
Why Did I Become a Social Media Follower? An Integrative Literature Review
2024
THE INFLUENCE OF OPINION LEADERS ON CONSUMER BUYING BEHAVIOR AMONG MILLENNIALS IN KLANG VALLEY
2024
Understanding the determinants of households’ intention to practise solid waste segregation-at-source: Theoretical framework development
2024
How information and communication overload affect consumers’ platform switching behavior in social commerce
2024
The Influence of Perception towards Social Media Factors on UPM Students’ Purchase Behaviour
2023
Do consumers continue to use O2O food delivery services in the post-pandemic era? Roles of sedentary lifestyle
2023
Usage Intention of RFID System in Toll Payment among Klang Valley Residents
2023
A Descriptive Study on Safety Perception among Ride-Hailing Car Passengers in Malaysia
2023
The Role Of Consumer Satisfaction, Involvement, And Engagement On Consumer Loyalty In The Telecommunication Industry Among Nigerian University Students
2023
Factors Influencing Malaysian Youth’s Intention to Purchase Fast Fashion Products
2023
Internal Consistency Reliability and Construct Validity of the Safety Questionnaire for Ride-Hailing Car
2022
The Influence of Korean Pop Culture on Purchasing Behavior of Korean Products among Consumers in Klang Valley
2022
Factors Affecting the Halal Cosmetics Purchasing Behaviour in Klang Valley, Malaysia
2022
Consumer Behavior in Online-to-Offline (O2O) Commerce: A Thematic Review
2022
A Thematic Review on Using Food Delivery Services during the Pandemic: Insights for the Post-COVID-19 Era
2022
The Influence of Online Consumer Reviews on Purchase Intention among Young Adults
2022
Factors Influencing Online Impulse Buying Behavior During Covid-19 Pandemic
2021
Factors Influencing The Intention to Adopt eWallet among Students of Universiti Putra Malaysia
2021
Multidimensional factors that influence the intention to practice segregation-at-source of solid waste: An empirical study
2020
The Determinants of Intention to Practise Solid Waste Segregation-at-Source among Selangor Households
2020
Factors Influencing Behavioural Intention for Mobile Banking Adoption Among Students of Universiti Putra Malaysia
2019
Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia
2019
The Influence of Self-esteem in the Relationship of Social Media Usage and Conspicuous Consumption
2019
Instrument Development On Measuring Malaysian Households’ Intention To Practise Solid Waste Segregation-At-Source
2019
FACTORS INFLUENCING BEHAVIOURAL INTENTION FOR MOBILE BANKING ADOPTION AMONG STUDENTS OF UNIVERSITI PUTRA MALAYSIA
2018
Perceived Self-Eficacy and its Role in Fostering Pro-Environmental Attitude and Behaviours
2018
CONSUMER INVOLVEMENT AND CONSUMER ONLINE ENGAGEMENT IN AIRLINE AND HOSPITALITY SERVICES IN MALAYSIA
2018
A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour
2017
Relationship between Attitude towards Advertisement Appeals and Consumer Buying Behaviour among Young Adults in Malaysia
2017
MEDIATING ROLES OF CONSUMER INDIVIDUAL VALUES ON THE RELATIONSHIP BETWEEN EXPOSURE TO GLOBAL MARKETING ACTIVITIES AND CONSUMPTION BEHAVIOR
2017
THE IMPACT OF CONSUMER ENGAGEMENT TOWARDS CONSUMER LOYALTY IN TOURISM AND HOSPITALITY INDUSTRY
2017
RELATIONSHIP OF PERSONALITY FACTORS AND PURCHASE INTENTION OF COUNTERFEIT PRODUCTS AMONG COLLEGE STUDENTS
2017
PREDICTORS OF PURCHASING INTENTION OF LUXURY GOODS AMONG UNIVERSITY STUDENTS IN SELANGOR
2016
PERHUBUNGAN DI ANTARA PENGARUH NORMA SOSIAL, TEKNOLOGI DAN PERSEPSI PERANAN KERAJAAN TERHADAP TINGKAH LAKU PENGGUNAAN BERLEBIHAN
2016
Dissatisfaction and Profile of Dissatisfied Consumers: A Case Study of Mobile Telecommunication Network (MTN) Consumers in Nigeria
2014
The Mediating Effect of Mood on In-store Behaviour among Muslim Shoppers
2014
Predicting Working Women Purchasing Behaviour of Malaysian Halal Cosmetic Products by Using Theory of Planned Behaviour
2014
Moderating effect of gender in repatronage behavioral intention: The role of personal characteristics
2014
A Typology of Personal Factor Attributes among Shoppers
2014
What Do We Know about Atmospheric Effects on Mood States? A Gap Analysis
2014
THE DIFFERENCES OF E-SHOPPER TYPOLOGY IN ONLINE BUYING SATISFACTION AMONG STUDENTS OF UNIVERSITI PUTRA MALAYSIA, SERDANG
2013
A Typology of Personal Factor Attributes among Shoppers
2012
Shopping Motives, Store Attributes and Shopping Enjoyment among Malaysian Youth
2012
Internal and external predictors of shopping enjoyment among university student shoppers
2011
An Exploratory Study on Shopper Typologies in Malaysia
2011
RELATIONSHIP BETWEEN THE PERCEPTION OF STORE ATMOSPHERICS, MOOD AND IN-STORE BEHAVIOR: A STUDY OF YOUNG AND OLD CONSUMERS
2010
THE RELATIONSHIP BETWEEN STORE MOSPHERICS, MOOD AND IN-STORE BEHAVIOR