A
PROFILE
UPM's Staff Profile
DR. SAZRINEE BINTI ZAINAL ABIDIN
FACULTY OF DESIGN AND ARCHITECTURE
sazrinee@upm.edu.my
UPM WEBSITE
PROFILE
sazrinee
BM
EN

PROFESSIONAL

NAME :
(Dr.) SAZRINEE BINTI ZAINAL ABIDIN
POST :
ENTITY :
FACULTY OF DESIGN AND ARCHITECTURE

FIELD OF SUPERVISION
INDUSTRIAL DESIGN / INTEGRATED DESIGN STUDIES


PUBLICATION
2024
Taking the Immersive Dynamic Visual Expression of "Van Gogh Alive" as an Example, Explore the Digital Expression of the City Brand Image
2024
Logo Impact on Consumer’s Perception, Attitude, Brand Image and Purchase Intention: A 5 Years Systematic Review
2023
A Comprehensive Review on Time-honoured Chinese Medicine Brands of Visual Identity
2023
Analysis of Consumer Perceived Needs of Fiber Arts and Crafts in the Internet Era with Perceptual Engineering as an Orientation