A
PROFILE
Laman Web Staf UPM
DR. MOHAMAD NOOR SALEHHUDDIN BIN SHARIPUDIN
PENSYARAH KANAN
FAKULTI BAHASA MODEN DAN KOMUNIKASI
salehhuddin@upm.edu.my
Laman Web UPM
PROFILE
salehhuddin
BM
EN

PROFESIONAL

NAMA :
(Dr.) MOHAMAD NOOR SALEHHUDDIN BIN SHARIPUDIN
JAWATAN :
PENSYARAH KANAN
PTJ :
FAKULTI BAHASA MODEN DAN KOMUNIKASI

BIDANG PENYELIAAN
COMMUNICATION TECHNOLOGY
PENDIDIKAN
DOCTOR OF PHILOSOPHY
VICTORIA UNIVERSITY OF WELLINGTON
Graduated : 2016
MASTER OF CORPORATE COMMUNICATION
UNIVERSITI PUTRA MALAYSIA, BINTULU, SARAWAK
Graduated : 2007
IJAZAH SARJANA MUDA KOMUNIKASI (KEPUJIAN)
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2003
DIPLOMA IN HUMAN DEVELOPMENT
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2000
PENERBITAN JOURNAL
1. The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
    Journal type: Citation-Indexed Journal - ESCI
2. The Role of Post-Stay Evaluation on Ewom and Hotel Revisit Intention among Gen Y
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
3. Instrument Validation Of Website Quality To Attract Donation
    Journal type: Citation-Indexed Journal - ESCI
4. The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective
    Journal type: Citation-Indexed Journal - ESCI
5. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
6. Media self-congruity among the generational cohorts of Boomers and Gen Y in Malaysia
    Journal type: Citation-Indexed Journal - ESCI
7. Social media or social comparison? An analysis of Instagram use among Malaysian youth
    Journal type: Citation-Indexed Journal - ESCI
8. Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products
    Journal type: Citation-Indexed - Scopus
9. Exploring Managers’ Perceptions on Sponsorship Relations and Decision Making in the Malaysian B2B Context
    Journal type: Citation-Indexed - Scopus
10. Gender differences in brand attitude towards real unhealthy and fictitious healthy brands: The role of slogan familiarity
    Journal type: Citation-Indexed Journal - ESCI
11. Mediating the role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company
    Journal type: Citation-Indexed - Scopus
12. Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
13. The Impact of Web 2.0 Tools on Economics Education
    Journal type: Citation-Indexed - Scopus
14. An integrated model to measure organization-public relationship (O-PR) and reputation practises in malaysian universities
    Journal type: Citation-Indexed Journal - ESCI
15. The Changing Business Ethics and Etiquette, in Slovakia and Hungary, due to Globalization
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
16. The Influence of Digital Communication Technology on University Branding: An Understanding of Open and Distance Learning (ODL) from Students’ Perspectives
    Journal type: Citation-Indexed Journal - ESCI
17. Information Sharing across Group Boundaries by Knowledge Brokers during a Disaster – Lessons for the Tourism Industry
    Journal type: Citation-Indexed - Scopus
18. Brand Equity and Credibility Sustaining FMCG Purchase Decisions Through the Enduring COVID-19 Turbulence in Malaysia.
    Journal type: Citation-Indexed - Scopus
19. Virtual human influencers in live streaming commerce on social media platforms: Exploring parasocial interactions with consumers in China
    Journal type: Citation-Indexed Journal - ESCI
20. Unveiling Research Landscape in Social Media and Corporate Social Responsibility: A Bibliometric Analysis
    Journal type: Citation-Indexed - Scopus
21. Timing and initial crisis response strategy in Kanjuruhan’s crisis and its impacts on public trust
    Journal type: Citation-Indexed - Scopus
PENERBITAN
2025
Unveiling Research Landscape in Social Media and Corporate Social Responsibility: A Bibliometric Analysis
2025
Timing and initial crisis response strategy in Kanjuruhan’s crisis and its impacts on public trust
2025
The Moderating Role of Parental Mediation in the Effects of Television Crime Shows on Juvenile Delinquency in Jordan
2024
The Changing Business Ethics and Etiquette, in Slovakia and Hungary, due to Globalization
2024
Brand Equity and Credibility Sustaining FMCG Purchase Decisions Through the Enduring COVID-19 Turbulence in Malaysia.
2024
Mediating the role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company
2023
Exploring Managers’ Perceptions on Sponsorship Relations and Decision Making in the Malaysian B2B Context
2023
The Role of Post-Stay Evaluation on Ewom and Hotel Revisit Intention among Gen Y
2022
The Impact of Web 2.0 Tools on Economics Education
2022
Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products
2021
Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit
2021
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
2019
Information Sharing across Group Boundaries by Knowledge Brokers during a Disaster – Lessons for the Tourism Industry