A
PROFILE
UPM's Staff Profile
PROF. MADYA SITI RAHAYU BINTI HUSSIN
PROFESOR MADYA
SEKOLAH PERNIAGAAN DAN EKONOMI
UPM WEBSITE
PROFILE
rahayu
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya) Siti Rahayu Binti Hussin
POSITION :
Profesor Madya
ENTITY :
Sekolah Perniagaan Dan Ekonomi

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AREA OF SPECIALISATION
2022
Strategic Marketing
RESEARCH AREA
2022
Marketing, Entrepreneurship
RESEARCH INTEREST
2022
Marketing, Tourism, Entrepreneurship
PUBLICATION
2021:
A Systematic Literature Review of Quantitative Research Islamic Pilgrimage Tourism Research Era 2000 to 2021
2021:
Loneliness, Coping Strategies and Perceived Social Support among Students of Public Universities in Malaysia during the Covid-19 MCO
2021:
Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers
2021:
Beyond Rational Choice Theory: Multifaceted Determinants of Participation in Palm Oil Sustainable Certification Amongst Smallholders in Malaysia.
2021:
Attributes of Senior-Friendly Tourism Destinations for Current and Future Senior Tourists: An Importance-Performance Analysis Approach
2020:
Effect of marketing innovation on performance of small and medium enterprises in Nigeria
2020:
The Relationship between marketing strategies and innovative market orientation on performance of halal-certified agro-food SMEs
2020:
Perceived performance of wood furniture small medium enterprises on innovative marketing strategies in Nigeria