PROFESSIONAL
My ambition to support evidence-based policy decision-making stems from my strong belief in the transformative power of research when translated into actionable strategies. As a veterinary economist, I have witnessed how the integration of science, data, and economic principles can guide the development of policies that are not only effective but equitable and sustainable. My journey, which began with academic training in animal health economics at Utrecht University and continued through years of research and community engagement at Universiti Putra Malaysia, has been driven by this vision.
Through my work, I aim to bridge the gap between scientific findings and policy application. I have led research projects assessing the socio-economic impacts of aquatic animal diseases, livestock health interventions, and innovation in farming systems—each generating critical insights into disease burden, cost-effectiveness of interventions, and resilience-building strategies. These findings serve as vital tools for policymakers, offering quantitative backing for disease control programs, investment prioritization, and innovation adoption in the livestock and aquaculture sectors.
Beyond research, I engage directly with stakeholders—government agencies, farmers, and the community—through workshops, consultations, and policy dialogues. For example, the economic evaluation of vaccination programs for Asian seabass and dairy buffalo rearing costs in Malaysia has helped inform extension services and capacity-building programs. I also champion knowledge transfer through public outreach, using data to influence community behavior and raise awareness about issues such as pet welfare, zoonotic disease risks, and climate resilience.
My aspiration is to continue contributing as a knowledge broker—translating academic evidence into policy-relevant narratives, and ensuring that voices from the ground are reflected in top-level decisions. With growing challenges in food security, climate change, and antimicrobial resistance, I believe the role of veterinary and agricultural economists is becoming ever more critical. I am committed to advancing policies that are inclusive, scientifically sound, and responsive to emerging threats—policies that ultimately protect animal welfare, human livelihoods, and ecosystem health.
NAME :
(Dr.) Norhariani Binti Mohd Nor
POSITION :
Pensyarah Kanan
ENTITY :
Faculty Of Veterinary Medicine
DOWNLOAD CURRICULUM VITAE (PDF)
EDUCATIONAL BACKGROUND
Professional Certificate for Entrepreneurship Educators (ProCEEd)
PhD (Animal Health Economics) (Utrecht University, The Netherlands)
MSc Veterinary Epidemiology & Economics (Utrect University, The Netherlands)
WORKING EXPERIENCE
Senior lecturer, Faculty of Veterinary Medicine UPM
Tutor, Faculty of Veterinary Medicine UPM
PROJECT
Project Leader: Precision Veterinary Surveillance System to Support Dairy Young Stock Rearing Decisions - Funder : Malaysian Research University Network (MRUN) - Amount: RM250,000
Sub-project Leader: Evaluating The Effects of Vibriosis Vaccination on Socio-Economic of Cage Culture Marine Fish Industry - Funder: Ministry of Higher Education (TRGS) - Amount: RM195,000
Project member (UnisZAxUPM): Unravelling The lnput-Specific Technical Efficiency and Fundamental Cost of Charolais Mixed Breed (Lembu Sado) Farms Using Multidirectional Efficiency Analysis and Bioeconomic Model - Funder: Ministry of Higher Education (FRGS) - Amount: RM86,000
Consultancy (Project member): Kajian Kebolehlaksanaan Projek Hospital Veterinar - Funder: Jabatan Perkhidmatan Veterinar Negeri Selangor - Amount: RM273,993.70
Sub-project Leader: Economic Impact on Decision to Vaccinate Against Vibriosis of Cage Culture Seabass -
Funder: UPM (GP-IPB) - Amount: RM103,000
RESEARCH PROJECT
Sub-project Leader: Economic Impact on Decision to Vaccinate Against Vibriosis of Cage Culture Seabass -Funder: UPM (GP-IPB) - Amount: RM103,000
Consultancy (Project member): Kajian Kebolehlaksanaan Projek Hospital Veterinar - Funder: Jabatan Perkhidmatan Veterinar Negeri Selangor - Amount: RM273,993.70
CURRENT RESEARCH
Project member: Memperkasa Komuniti Penternakan Kambing: Program Pemindahan Ilmu dan Inovasi UPM bersama Koperasi Agro Ternak Melayu Perak (KATAM) - Funder: Ministry of Higher Education (Dana Inovasi Sosial) - Amount: RM201,000 - Tempoh: 1 tahun (1/9/2025 - 1/9/2026)
Sub-project leader: Integrated Synbiotic-IoT (SynbIoT) Innovation Towards Antibiotic-Free and Climate-Resilient Shrimp Aquaculture in Low- and Middle-Income Countries (LMICs) - Funder: ICARS · INTERNATIONAL CENTRE FOR ANTIMICROBIAL RESISTANCE SOLUTIONS - Amount (USD99,999.40).
PUBLICATION
2021:
The Impact of Feed Supplementations on Asian Buffaloes: A Review
2021:
Comparative Growth and Economic Performances between Indigenous Swamp and Murrah Crossbred Buffaloes in Malaysia
2021:
Effects of Bypass Fat on Buffalo Carcass Characteristics, Meat Nutrient Contents and Profitability
2021:
Estimating the economic loss due to vibriosis in net-cage cultured Asian seabass (Lates calcarifer): Evidence from the East coast of Peninsular Malaysia
2021:
Effects of Concentrate and Bypass Fat Supplementations on Growth Performance, Blood Profile, and Rearing Cost of Feedlot Buffaloes
2021:
Determinants of pet owner’s loyalty using modified SERVQUAL