A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. RAJA NERINA BINTI RAJA YUSOF
PROFESOR MADYA
SEKOLAH PERNIAGAAN DAN EKONOMI
UPM WEBSITE
PROFILE
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PROFESSIONAL

NAME :
(Prof. Madya Dr.) Raja Nerina Binti Raja Yusof
POSITION :
Profesor Madya
ENTITY :
Sekolah Perniagaan Dan Ekonomi

PUBLICATION
2021:
The relationship between tourism development and sustainable development goals in Vietnam
2021:
WHAT DO CONSUMERS LIKE TO SEE IN A CAUSERELATED MARKETING CAMPAIGN BOARD?
2021:
Effect of International Entrepreneurial Orientation on the Internationalization of SMEs: The Contingent Effect of Export Promotion Programs
2021:
“Confessions of Shopaholic”: Satisficing Wants through Counterfeit Branded Fashion Goods Consumption
2020:
The Effect of Sociocultural Identities on Study Destination Choice
2020:
THE BENEFITS AND CHALLENGES OF KOREAN FIRMS IN ESTABLISHING INTER-FIRM NETWORK WITH SUPPLIERS IN MALAYSIA
2020:
CULTURAL SIMILARITY EFFECT ON THE RELATIONSHIP QUALITY BETWEEN EXPORTERS AND INTERMEDIARIES AND EXPORT PERFORMANCE OF SMEs
2020:
The Motives and Selection Criteria of Korean Firms in Establishing Inter-Firm Network with Suppliers in Malaysia
2020:
Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election
2020:
Impact of Social Influence on WhatsApp’s Organizational Usage within Malaysian HEI’s