A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. MASS HAREEZA BINTI ALI @ HAMID
PROFESOR MADYA
SEKOLAH PERNIAGAAN DAN EKONOMI
UPM WEBSITE
PROFILE
mass
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) Mass Hareeza Binti Ali @ Hamid
POSITION :
Profesor Madya
ENTITY :
Sekolah Perniagaan Dan Ekonomi

PUBLICATION
2022:
A Study on Regional GDP Forecasting Analysis Based on Radial Basis Function Neural Network with Genetic Algorithm (RBFNN-GA) for Shandong Economy
2021:
Repurchase Intention among Mobile Shoppers with Mediating Effect of Satisfaction on Mobile Shopping
2021:
Food-Based Social Entrepreneur Mindset: A Review And Research Direction
2020:
Branding Strategies Effects in Enhancing SMEs Performance in Saudi Arabia
2020:
WORK-FAMILY CONFLICT AND JOB PERFORMANCE: MODERATING EFFECT OF SOCIAL SUPPORT AMONG EMPLOYEES IN MALAYSIAN SERVICE SECTOR
2020:
Mediating Effect of Customer Perceived Value on the Relationship between Service Quality and Customer Satisfaction of E-Banking in Bangladesh