A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. YEOH PEI SZE
ASSOCIATE PROFESSOR
FACULTY OF HUMAN ECOLOGY
joanneyeoh@upm.edu.my
UPM WEBSITE
PROFILE
joanneyeoh
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) YEOH PEI SZE
POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF HUMAN ECOLOGY

FIELD OF SUPERVISION
MUSIC
EDUCATION
PHD
HERIOT-WATT UNIVERSITY
Graduated : 2009
MASTER OF MUSIC
UNIVERSITY OF LEEDS, LEEDS, UNITED KINGDOM
Graduated : 1999
BACHELOR OF ARTS
MIDDLESEX UNIVERSITY, LONDON, ENGLAND
Graduated : 1998
JOURNAL PUBLICATION
1. The effect of musical fit on consumers' memory
    Journal type: Citation-Indexed - Scopus
2. The Effects of Musical FIt on Choice Between Two Competing Foods
    Journal type: Citation-Indexed - Scopus
3. The Effects of Musical Fit on Consumers' Ability to Freely Recall Related Products
    Journal type: Non Citation-Indexed
4. Musical Fit and Willingness to Pay for Utilitarian Products Among University Students
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
5. The effect of musical fit on consumers' preferences between competing alternate petrols
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
6. The Effects of Musical Fit on Consumers? Choice when Opportunity and Ability is Limited
    Journal type: Citation-Indexed - Scopus
7. The Pirating Musician: An Examination into the Attitudes and Justifications toward Music Piracy among Musicians
    Journal type: Non Citation-Indexed
8. Competitiveness Between Ethnic Malays and Ethnic Chinese in Malaysia
    Journal type: Other Abstracting / Indexing Bodies
9. Sounds Like Chicken : Sensory Marketing and Sound Effects
    Journal type: Citation-Indexed - Scopus
10. The Effects of Lyrical Fit in Advertisements
    Journal type: Citation-Indexed - Scopus
11. Remodeling the Leiqin leg rest with additive manufacturing: enhancing performers' learning interest.
    Journal type: Non Citation-Indexed
12. Background Music’s Impact on Patients Waiting in Surgery and Radiology Clinics
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
13. Cultural integration and innovation in string music: a study on the transformation of heze string music
    Journal type: Citation-Indexed Journal - ESCI
14. Approaches for Sustainable Preservation of Heze String Music
    Journal type: Citation-Indexed Journal - ERA
15. Effect of Humidity on the Vibrating Membrane of the Python Skin and Eco-friendly Materials Imitation Skin on Traditional Chinese Musical Instrument – Leiqin
    Journal type: Citation-Indexed Journal - ERA
16. Music for Plants? An Investigation into the impact of Exposure to Acoustic Stimulus in Bok Choy (Brassica Rapa) Plants
    Journal type: Citation-Indexed - Scopus
17. Rhythm Interactive Special Enablers (R.I.S.E.) – A Collaborative Community Engagement Program
    Journal type: Citation-Indexed - Scopus
18. Music to My Lips: Effects of Musical Tempo on the Coffee Drinking Experience
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
PUBLICATION
2025
Music to My Lips: Effects of Musical Tempo on the Coffee Drinking Experience
2024
Effect of Humidity on the Vibrating Membrane of the Python Skin and Eco-friendly Materials Imitation Skin on Traditional Chinese Musical Instrument – Leiqin
2024
Rhythm Interactive Special Enablers (R.I.S.E.) – A Collaborative Community Engagement Program
2024
Music for Plants? An Investigation into the impact of Exposure to Acoustic Stimulus in Bok Choy (Brassica Rapa) Plants
2023
Approaches for Sustainable Preservation of Heze String Music
2023
Background Music’s Impact on Patients Waiting in Surgery and Radiology Clinics
2020
Sounds Like Chicken : Sensory Marketing and Sound Effects
2015
Competitiveness Between Ethnic Malays and Ethnic Chinese in Malaysia
2013
The Effects of Musical Fit on Consumers? Choice when Opportunity and Ability is Limited
2012
The effect of musical fit on consumers' preferences between competing alternate petrols
2011
The effect of musical fit on consumers' preference between competing alternate petrols
2011
The effects of musical fit on consumers? choice when opportunity and ability is limited
2010
The Effects of Musical FIt on Choice Between Two Competing Foods
2010
The effect of musical fit on consumers' memory
2010
Musical Fit and Willingness to Pay for Utilitarian Products Among University Students