PROFILE
UPM's Staff Profile
PROF. MADYA DR. YEOH PEI SZE
ASSOCIATE PROFESSOR
FACULTY OF HUMAN ECOLOGY
joanneyeoh@upm.edu.my
PROFESSIONAL
NAME :
(Prof. Madya Dr.) YEOH PEI SZE
POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF HUMAN ECOLOGY
FIELD OF SUPERVISION
MUSIC
PUBLICATION
2025
Music to My Lips: Effects of Musical Tempo on the Coffee Drinking Experience
2024
Effect of Humidity on the Vibrating Membrane of the Python Skin and Eco-friendly Materials Imitation Skin on Traditional Chinese Musical Instrument – Leiqin
2024
Rhythm Interactive Special Enablers (R.I.S.E.) – A Collaborative Community Engagement Program
2024
Music for Plants? An Investigation into the impact of Exposure to Acoustic Stimulus in Bok Choy (Brassica Rapa) Plants
2023
Approaches for Sustainable Preservation of Heze String Music
2023
Background Music’s Impact on Patients Waiting in Surgery and Radiology Clinics
2020
Sounds Like Chicken : Sensory Marketing and Sound Effects
2015
Competitiveness Between Ethnic Malays and Ethnic Chinese in Malaysia
2013
The Effects of Musical Fit on Consumers? Choice when Opportunity and Ability is Limited
2012
The effect of musical fit on consumers' preferences between competing alternate petrols
2011
The effect of musical fit on consumers' preference between competing alternate petrols
2011
The effects of musical fit on consumers? choice when opportunity and ability is limited
2010
The Effects of Musical FIt on Choice Between Two Competing Foods
2010
The effect of musical fit on consumers' memory
2010
Musical Fit and Willingness to Pay for Utilitarian Products Among University Students