2025:
Music to My Lips: Effects of Musical Tempo on the Coffee Drinking Experience
2024:
Effect of Humidity on the Vibrating Membrane of the Python Skin and Eco-friendly Materials Imitation Skin on Traditional Chinese Musical Instrument – Leiqin
2024:
Rhythm Interactive Special Enablers (R.I.S.E.) – A Collaborative Community Engagement Program
2024:
Music for Plants? An Investigation into the impact of Exposure to Acoustic Stimulus in Bok Choy (Brassica Rapa) Plants
2023:
Approaches for Sustainable Preservation of Heze String Music
2023:
Background Music’s Impact on Patients Waiting in Surgery and Radiology Clinics
2020:
Sounds Like Chicken : Sensory Marketing and Sound Effects
2015:
Competitiveness Between Ethnic Malays and Ethnic Chinese in Malaysia
2013:
The Effects of Musical Fit on Consumers? Choice when Opportunity and Ability is Limited
2012:
The effect of musical fit on consumers' preferences between competing alternate petrols
2011:
The effect of musical fit on consumers' preference between competing alternate petrols
2011:
The effects of musical fit on consumers? choice when opportunity and ability is limited
2010:
The Effects of Musical FIt on Choice Between Two Competing Foods
2010:
The effect of musical fit on consumers' memory
2010:
Musical Fit and Willingness to Pay for Utilitarian Products Among University Students