A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. HASLINDA BINTI HASHIM
DEPUTY DEAN (UNDERGRADUATE STUDIES)
haslinda@upm.edu.my
UPM WEBSITE
PROFILE
haslinda
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) HASLINDA BINTI HASHIM
MANAGERIAL POSITION :
DEPUTY DEAN (UNDERGRADUATE STUDIES)
PERMANENT POST :
ASSOCIATE PROFESSOR
ENTITY :

FIELD OF SUPERVISION
MARKETING
EDUCATION
PHD
LANCASTER UNIVERSITY
Graduated : 2011
MASTER OF BUSINESS ADMINSTRATION
UNIVERSITI KEBANGSAAN MALAYSIA, BANGI, SELANGOR
Graduated : 2001
BACELOR SAINS PERNIAGAANTANI
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 1998
BOOK PUBLICATION
1. Marketing : A Compendium
    ISPN: 978-967-344-444-1
2. Marketing Towards Delivering Consumer Value
    ISPN: 9789675771903
3. Case Studies Of Selected SME Businesses
    ISPN: 978-967-12543-3-2
4. SMEs in Malaysia: An Industry Research on the Tourism and Hospitality Sector
    ISPN: 978-967-12543-0-1
JOURNAL PUBLICATION
1. Losing at the Home Ground?
    Journal type: Non Citation-Indexed
2. Endorser Credibility and Its Influence on the Attitude Toward Social Media Advertisement in Malaysia
    Journal type: Non Citation-Indexed
3. Factors Influencing Electronic Word of Mouth (eWOM) Engagement on Social Networking Sites in Malaysia
    Journal type: Citation-Indexed - Scopus
4. Electronic Word of Mouth: Exploring the Consumer Perspective
    Journal type: Non Citation-Indexed
5. Exploring Islamic Retailer Store Attributes from Consumer Perspectives: an Empirical Investigation
    Journal type: Citation-Indexed - Scopus
6. Understanding Women Experiences and Decision Making in Choosing Birthplace
    Journal type: Non Citation-Indexed
7. Determinants of Bank Selection: An International Student Perspective
    Journal type: Citation-Indexed Journal - ERA
8. Effects of Game-Product Congruence on Game-Players’ Brand Attitude in Mobile Games: A Review
    Journal type: Citation-Indexed Journal - ERA
9. Social comparison drives green transport switching: Travel satisfaction as the bridge.
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
10. The Influence of Religion on Entrepreneurial Behavior: A Review on the Roles of Emotion and Religious Motivation
    Journal type: Citation-Indexed Journal - ERA
11. The Mediating Role of Opportunity Recognition Between Education, Experience and Venture Creation by Women Entrepreneurs in India
    Journal type: Citation-Indexed Journal - ERA
12. Social Desirability and Mentorship Influencing New Venture Creation by Women Entrepreneurs in India
    Journal type: Citation-Indexed Journal - ERA
13. Tourist Satisfaction Index for Tourism Destination, Integrating Social Media Engagement into the European Customer Satisfaction Index
    Journal type: Citation-Indexed Journal - ERA
14. The Rise of Consumer Community on Social Media, its Influence on Consumers’ Decision Making Process, Perceived Value and Loyalty Intentions in Tourism Industry:
    Journal type: Citation-Indexed Journal - ERA
15. THE EFFECT OF COVID-19 ON TOURISM AND HOSPITALITY INDUSTRY IN MALAYSIA, RESURGENCE IN THE POST-PANDEMIC ERA: A CONCEPTUAL CRITERION
    Journal type: Other Abstracting / Indexing Bodies
16. Exploring barriers faced by women leaders in accessing and holding leadership positions in public universities in an emerging country
    Journal type: Citation-Indexed - Scopus
17. Human Resource Management and Humanitarian Operations Performance: A Case Study of Humanitarian Organizations in Malaysia
    Journal type: Citation-Indexed - Scopus
18. Organisational culture and the millennials’ intention to stay: the mediating role of leadership management practices
    Journal type: Citation-Indexed - Scopus
19. Customer-Driven Marketing Strategy at Era Fabrique Sdn. Bhd.
    Journal type: Non Citation-Indexed
20. Moderating Role of Cultural Values in the Acceptance Model of Social Media Marketing Messgaes
    Journal type: Citation-Indexed - Scopus
21. Family and Life Insurance Purchase Decision-Making: The Significance of Personal Values
    Journal type: Citation-Indexed Journal - ERA
22. Are Service Quality and Travel Satisfaction two Different Variables?
    Journal type: Citation-Indexed Journal - ERA
23. Factors Influencing Passengers to Use Autonomous Bus in China Cities
    Journal type: Citation-Indexed - Scopus
PUBLICATION
2024
Factors Influencing Passengers to Use Autonomous Bus in China Cities
2024
A critical review for travel satisfaction and subjective well-being
2024
Are Service Quality and Travel Satisfaction two Different Variables?
2023
Family and Life Insurance Purchase Decision-Making: The Significance of Personal Values
2023
Moderating Role of Cultural Values in the Acceptance Model of Social Media Marketing Messgaes
2023
Life Insurance Decision Making: Lived Experience of Newly Married Couples in Nigeria.
2022
Exploring barriers faced by women leaders in accessing and holding leadership positions in public universities in an emerging country
2022
Human Resource Management and Humanitarian Operations Performance: A Case Study of Humanitarian Organizations in Malaysia
2022
Organisational culture and the millennials’ intention to stay: the mediating role of leadership management practices
2020
Tourist Satisfaction Index for Tourism Destination, Integrating Social Media Engagement into the European Customer Satisfaction Index
2020
THE EFFECT OF COVID-19 ON TOURISM AND HOSPITALITY INDUSTRY IN MALAYSIA, RESURGENCE IN THE POST-PANDEMIC ERA: A CONCEPTUAL CRITERION
2020
Social Desirability and Mentorship Influencing New Venture Creation by Women Entrepreneurs in India
2020
The Rise of Consumer Community on Social Media, its Influence on Consumers’ Decision Making Process, Perceived Value and Loyalty Intentions in Tourism Industry:
2020
The Mediating Role of Opportunity Recognition Between Education, Experience and Venture Creation by Women Entrepreneurs in India
2019
The Influence of Religion on Entrepreneurial Behavior: A Review on the Roles of Emotion and Religious Motivation
2019
Effects of Game-Product Congruence on Game-Players’ Brand Attitude in Mobile Games: A Review
2018
Determinants of Bank Selection: An International Student Perspective
2016
Factors Influencing Electronic Word of Mouth (eWOM) Engagement on Social Networking Sites in Malaysia
2014
Exploring Islamic Retailer Store Attributes from Consumer Perspectives: an Empirical Investigation