LATARBELAKANG PENDIDIKAN
PhD in Engineering Design, Faculty of Engineering, University of Malaya, Malaysia
Master in Automotive Design, Coventry School of Art and Design,
Coventry University, United Kingdom
Bachelor of Industrial Design, Faculty of Art and Design, Universiti Teknologi Mara, Malaysia
Malaysian Certificate of Education
Sekolah Menengah Kebangsaan Bongawan
Sabah
PENGALAMAN KERJA
Associate Professor (DS54)
Faculty of Design and Architecture
Senior Lecturer (DS52)
Faculty of Design and Architecture
Lecturer (DS45)
Faculty of Design and Architecture
Tutor (DA41)
Faculty of Design & Architecture
Product Designer
Forgatech (M) Sdn. Bhd, Kuala Lumpur
Interior Designer
Nin Bina Enterprise, Shah Alam, Selangor
Industrial Designer
Sabah Shipyard (M) Sdn. Bhd, W.P Labuan, Malaysia (Industrial Placement)
PERKHIDMATAN PERUNDINGAN
Universiti Putra Malaysia - Exhibition and pavilion design conjunction with the Malaysia Technology Exhibition (RM5000)
MATRDE - Exhibition and pavilion design conjunction with the International Exhibition Fair in Frankfurt, Germany (RM10,000)
Hj Samuri & Anak-anak Sdn. Bhd - Sate restaurant and layout for Ayer Keroh branch (RM5000)
Hj Samuri & Anak-anak Sdn. Bhd - Hotel design and layout (RM5000)
On Semiconductor Company - Conference and meeting hall design (RM15,000)
PERSIDANGAN / BENGKEL / SEMINAR
The adoption of green manufacturing practices: Strategies and key practices, organised by Centre fpr Product Design & Manufacturing at Faculty of Engineering, University Malaya, Kuala Lumpur, January 26-27
Bengkel pengajaran dan pembelajaran semester pertama sesi akademik 2013/2014, organised by Jabatan Reka Bentuk Perindustrian at Pusat Pendidikan Perhutanan Sultan Ideris Shah, Ayer Hitam, Puchong, August 20-22
Bengkel pengajaran & pembelajaran semester kedua sesi akademik 2012/2013, organised by Jabatan Reka Bentuk Perindustrian at Fakulti Rekabentuk dan Senibina, February 5-6
Preparing the adoption of green and advanced manufacturing technology for Malaysia SMEs, organised by Center for Product Design and Manufacturing at University of Malaya, January 23
Excellence in research and commercialisation workshop, organised by AKEPT & University of Nottingham at Akept Campus, Bandar Enstek, Negeri Sembilan, Sept. 10-11
SPSS Workshop, Center for Product Design and Manufacturing, University of Malaya, September 21-22
PLKN ke Arah Pemerkasaan Negara Bangsa, Bangi: Universiti Kebangsaan Malaysia, May 21
Bengkel pengajaran & pembelajaran semester pertama sesi akademik 2011-2012, organised by Jabatan Reka Bentuk Perindustrian at Orchid Lounge, Taman Ekuestrian Putrajaya, Jun 29-30
Annual Report and Research Workshop for Centre of Product Design and Manufacturing (University of Malaya) at Ancasa Allsuite Resort, Port Dickson, Negeri Sembilan, October 8-10
PEMBENTANGAN KERTAS KERJA
Promoting design for sustainable furniture industry. Kuala Lumpur: Furniture Symposium conjunction witha Export Furniture Exhibition (EFE), March 05-07, 2015
The characteristics of a new product through user knowledge in the early stage of a design process. Beijing, China: World Congress on Industrial Materials-Application, Product and Technologies, April 1-2, 2013
Users requirements and preferences in the success of a new product: A case study of automotive design. Taiyuan, China: International Conference on Advanced Design and Manufacturing Engineering, August 24-26, 2012
A design methodology incorporating user requirements and preferences for a successful product. Kuala Lumpur: Faculty of Engineering Postgraduate Seminar, November 26-27, 2012
Development of a product characteristics in the early stage of design process. A designers approach. Rome, Italy: The 5th International Conference on Design Principal & Practices, February 2-4, 2011
An explotatory study on the practice of involving users in new product development. Melaka City: International Conference on Design and Concurrent Engineering, September 20-21, 2010
User involvement in the new product development process: A designer perspectives. Melaka city, Melaka: The 11th Asia Pasific Industrial Engineering and Management System, December 7-10, 2010
Multi converging method in emerging new product development process. Melaka City: National Conference on Design and Concurrent Engineering, October 21-23, 2008
Constructing quality in education: Application the CDIO in design process. Langkawi: The 19th Educational Technology Convention, September 9-11, 2006
Industrial design: Keys factors in increasing industry competitiveness. Melaka City: National Seminar on Science and Application in Industry, February 14-15, 2006
Product design safety for young children. Birmingham: Seminar on Product Design and Practice Research, March 23-24, 2002
JAWATANKUASA
Jawatankuasa Pembentukan Program Sarjana Reka Bentuk (Perabot), Jabatan Reka Bentuk Perindustrian
Jawatankuasa Kokurikulum dan Program Baharu, Jabatan Reka Bentuk Perindustrian
Jawatankuasa Penyelaras Kursus Semester II Sesi Akademik 2012/2013, Jabatan Reka Bentuk Perindustrian
Committee, The 11th Asia Pasific Industrial Engineering and Management Conference (APEIMS)-University of Malaya
ANUGERAH DAN PENCAPAIAN
Excellent Services Award, Universiti Putra Malaysia
Bronze medal for the invention/innovation of food marinade container, PRPI-UPM
Anugerah kualiti penulisan buku Reka Bentuk Perindustrian: Pengenalan, Dewan Bahasa dan Pustaka
Anugerah Kualiti Penulisan Buku Reka Bentuk Perindustrian: Pengenalan - DBP
Silver medal for the invention/innovation of guava peeler, PRPI-UPM
Gold medal for the invention/innovation of pineapple peeler, PRPI-UPM
KEGIATAN LUAR BIDANG TUGAS
Paper Reviewer-Journal of Product Innovation Management, 2013 (ID JPIM-01-13-0004)
Associate Editor, Design Principles and Practices: An International Journal, Vo.5(1).
Penilai Buku - Senireka: Dari Idea ke Lakaran, Dewan Bahasa dan Pustaka, Kuala Lumpur
Persatuan Pereka Bentuk Perindustrian Malaysia (PEREKA), 2010-present
Penilai Buku - Senireka: Ergonomik, Dewan Bahasa dan Pustaka, Kuala Lumpur
Program Reviewer-Sarjana Muda Gunaan dan Seni Reka (UIAM)-Jabatan Perkhidmatan Awam (JPA)
Exco Alumni Senilukis dan Senireka UiTM, 2008-2010
Paper Reviewer, International Journal on Sustainable Tropical Design Research and Practice, vol.3, 2008
Persatuan Pegawai Akademik, University Putra Malaysia, 2008-present
Persatuan Penduduk Taman Seksyen 8 Fasa 2, Bandar Baru Bangi, Selangor, 2007-present
PROJEK PENYELIDIKAN
Mega science framework study for sustained national development 3.0 (2014-2050): The future of Malaysian furniture industry - Academic Science Malaysia Grant (RM300,000)
Vehicle development: Anthropometric survey of sitting posture for occupant comfortability and safety. RUGS-UPM (RM47,800)
Affective design and performance of bio-composite furniture and building components - Affective kenaf furniture design. EPU-INTROP Research Grant (RM41,000)
Affective design and performance of bio-composite furniture and building components - Affective integrated design management. EPU-INTROP Research Grant (RM41,000)
PENERBITAN
2025
Integrating Design Expert Insights for Achieving Market Success in New Product Development
2025
Modern packaging design and artistic innovations: Towards a new concept of packaging design
2025
The Application of Interaction Design in Cultural Heritage Tourism: A Systematic Literature Review
2025
Creative Transformation of Cultural Heritage Handicraft Products in the Digital Age
2025
Satisfaction Needs of Children's Furniture: A Literature Review of Children's Psychological Needs, Functional Needs, and Aesthetic Needs
2024
Development of Integrating Design Value Product Culture Aesthetic Framework for Linxia Handicraft Toward Marketability
2024
Genetic visualization of cultural heritage: A case study of Zhuxian Town woodblock prints
2024
The Aesthetic Framework of Unity in Variety: Connected Perception Theory Optimizes Aesthetic Experience
2024
Application of Modern Design Cultural in Chinese Traditional Handicraft Products for New Apperance and Commercial Value
2024
Sustainable agility of product development process based on a rough cloud technique: A case study on China’s small and medium enterprises
2024
A thematic review on traditional handicraft from design perspective publications from 2002–2022: Analysis of trends for future studies
2024
GA optimization-based BRB AI reasoning algorithm for determining the factors affecting customer churn for operators
2024
Integrating Chinese ink painting into visual communication education: Fostering creativity, aesthetic sensibilities, and visual communication skills among students
2024
New Media of Shanxi Ancient Architecture Tourism Development
2024
Application and Commercial Value of Traditional Chinese Auspicious Patterns in Modern Jewellery Design
2024
CROSSOVER AND EXTENSION OF HAND-DRAWN MAP IN HERITAGE TOURISM: A CASE STUDY
2024
Literature Review on Chinese Character Design
2024
A weighted fuzzy approach for the agility of sustainable product development process assessment: A case study in Chinese medium-sized enterprises
2024
Exploring the divergence in research focus and trends between domestic and International traditional handicraft studies
2024
The Significant Development of Chinese Traditional Ink Painting as a New Concept in Visual Communication Design
2024
Artificial Intelligence in Packaging Design: Integrating Traditional Chinese Cultural Elements for Cultural Preservation and Innovation
2024
A Review of The Research on Chinese typeface Design and its User Groups
2024
The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product
2024
Emotional Attachments in Children's Toy Design Dimensions and Strategies: A Grounded Theory Approach
2024
THE TRENDS OF POTENTIAL USER RESEARCH FROM 2014-2023 BASED ON BIBLIOMETRIC AND BERTOPIC
2024
From Handicraft to Cultural Heritage: Redefining the Role of Traditional Handicraft in Shanxi's Cultural Expression
2023
Integarate Muji’s Character Into New Chinese Packaging Design for Better Value and Aesthetic Appearance
2023
A Systematic Review on the Implementation of Agility in Sustainable Design Development
2021
Utilising the urban tree waste as alternative for furniture lumber: A case study in Kuala Lumpur
2020
User specification for successful new product: A case study in car design
2020
DECISION-MAKING FOR PRODUCT DESIGN DEFINITION METHOD IN THE EARLY STAGE OF DESIGN PROCESS OF A SUCCESSFUL NEW PRODUCT
2019
The Development of Sustainable Product Design Method for Sustainable and Successful New Products
2019
Users' emotional responses and perceived product quality towards sustainable design
2018
User involvement method in the early stage of new product development process for successful product
2018
Evaluation Theories of Product Definition Method for A Successful New Product
2013
The Characteristics of a New Product Through User Knowledge in the Early Stage of a Design Process
2012
Users' Requirements and Preferences in the Success of a New Product: A Case Study of Automotive Design