PROFILE

UPM's Staff Profile

DR. NORLIANA BINTI HASHIM

SENIOR LECTURER

FACULTY OF MODERN LANGUAGES AND COMMUNICATION

h_norliana@upm.edu.my

PROFESSIONAL

UPM WEBSITE

PROFILE

h_norliana

PROFESSIONAL

NAME :

(Dr.) NORLIANA BINTI HASHIM

POST :

SENIOR LECTURER

ENTITY :

FACULTY OF MODERN LANGUAGES AND COMMUNICATION

FIELD OF SUPERVISION

COMMUNICATION TECHNOLOGY / CORPORATE COMMUNICATION / MASS COMMUNICATION / ORGANIZATIONAL COMMUNICATION

EDUCATION

DOKTOR FALSAFAH KOMUNIKASI
UNIVERSITI KEBANGSAAN MALAYSIA
Graduated : 2017

SARJANA SAINS SOSIAL (PENGURUSAN KOMUNIKASI)
UNIVERSITI KEBANGSAAN MALAYSIA
Graduated : 2013

IJAZAH SARJANA MUDA PENGURUSAN AWAM DENGAN KEPUJIAN
UNIVERSITI UTARA MALAYSIA
Graduated : 2006

BOOK PUBLICATION

1. LAPORAN KAJIAN PENGESANAN GRADUAN UPM 2017
ISPN: 9789832408613

JOURNAL PUBLICATION

1. Perspektif Sebenar Kebolehpasaran Graduan di Malaysia Melalui Tingkah Laku Komunikasi Publik
Journal type: Other Abstracting / Indexing Bodies

2. Peranan Perhubungan Awam dalam Segmentasi Publik terhadap Isu Kebolehpasaran Graduan
Journal type: Non Citation-Indexed

3. STOPS: MENGUNGKAI ISU KEBOLEHPASARAN GRADUAN DI MALAYSIA
Journal type: Citation-Indexed - Scopus

4. Faktor-faktor yang Mempengaruhi Hubungan Organisasi Publik Menurut Persepsi Alumni Sebuah Fakulti di Universitas Kebangsaan Malaysia
Journal type: Non Citation-Indexed

5. Pengurusan Komunikasi Pemimpin dalam Organisasi dan Hubungannya Terhadap peningkatan Produktiviti Pekerja
Journal type: Other Abstracting / Indexing Bodies

6. MALAY AND NON-MALAY WORKING ADULTS: MULTIGROUP-ANALYSIS ON THE DIFFERENCES OF INFLUENCE BETWEEN THE FREQUENT WATCHED PROGRAMS ON PORTAL TV AND SATISFACTION ON GRATIFICATION NEEDS
Journal type: Citation-Indexed Journal - ERA

7. Viewers’ Choice: Discrete Choice Elements of Viewer’s in Portal Television Usage and Preferred Types of Programs Watched Frequency in Achieving Gratifications
Journal type: Citation-Indexed Journal - ERA

8. APPLYING THE ELABORATION LIKELIHOOD MODEL TO ANALYZE THE EFFECTS OF DEPRESSION PUBLIC SERVICE ANNOUNCEMENTS AMONG MALAYSIAN COLLEGE STUDENTS
Journal type: Other Abstracting / Indexing Bodies

9. Relationship between Whatsapp Usage and Employee Engagement in Ministry of Communication and Multimedia Malaysia
Journal type: Citation-Indexed Journal - ERA

10. Intercultural Adjustment in High Context Communication: The Mediating Role of Intercultural Willingness to Communicate on AUM Theory
Journal type: Citation-Indexed Journal - ERA

11. Examining Factors of Health Information Communicant Activeness of Chinese Residents in Outdoor Activities during Public Health Emergencies
Journal type: Citation-Indexed Journal - Science Citation Index (JCR)

12. Preferred Reporting Items for A Systematic Review and Meta-Analysis (Prisma): The Relationship between Social Media Use and Political Participation Behavior
Journal type: Citation-Indexed Journal - ERA

13. The Relationship between Manager’s Communication Style and Employees’ Job Satisfaction
Journal type: Citation-Indexed Journal - ERA

14. The Influencing Factors of Public Communication Behavior for Public Health Emergencies
Journal type: Citation-Indexed Journal - ERA

15. Teori Situasi Publik (STP): Mengungkai Isu Komunikasi WhatsApp di Malaysia
Journal type: Citation-Indexed - Scopus

16. Digital and Social Interaction: A systematic Literature Review of TikTok's Appeal via Uses and Gratification Theory
Journal type: Citation-Indexed - Scopus

17. Mediating Effect of Emotional Response Between Streamers’ Characteristics and Consumer Purchase Intention in E-Commerce Live Streaming
Journal type: Citation-Indexed - Scopus

18. Situational Theory of Problem Solving (STOPS): A Foundational Theory of Publics and It’s Application in an Eastern Cultural Context
Journal type: Citation-Indexed Journal - ERA

19. Unveiling the Technology Acceptance Model: A Systematic Review of Evolution, Impact Across Industries and Future Directions
Journal type: Citation-Indexed - Scopus

20. Unraveling the Social Media Experience: A Captivating Exploration of Uses and Gratifications Theory
Journal type: Citation-Indexed Journal - ERA

21. Mediating Effect of Cognitive Image and Emotional Image on Tourism live-streaming of Users
Journal type: Citation-Indexed - Scopus

22. Navigating new media: the impact of short video platforms on political news consumption among Chinese university students
Journal type: Citation-Indexed - Scopus

PUBLICATION

2025

The Mediating Role of Parasocial Relationships in the Influence of Intimate Source Disclosure on Purchase Intention in China�s Luxury Cosmetics Market

2025

Navigating new media: the impact of short video platforms on political news consumption among Chinese university students

2025

Mediating Effect of Cognitive Image and Emotional Image on Tourism live-streaming of Users

2024

Digital and Social Interaction: A systematic Literature Review of TikTok's Appeal via Uses and Gratification Theory

2024

Mediating Effect of Emotional Response Between Streamers� Characteristics and Consumer Purchase Intention in E-Commerce Live Streaming

2024

Unveiling the Technology Acceptance Model: A Systematic Review of Evolution, Impact Across Industries and Future Directions

2024

Situational Theory of Problem Solving (STOPS): A Foundational Theory of Publics and It�s Application in an Eastern Cultural Context

2023

Examining Factors of Health Information Communicant Activeness of Chinese Residents in Outdoor Activities during Public Health Emergencies

2023

The Influencing Factors of Public Communication Behavior for Public Health Emergencies

2023

Preferred Reporting Items for A Systematic Review and Meta-Analysis (Prisma): The Relationship between Social Media Use and Political Participation Behavior

2023

Unraveling the Social Media Experience: A Captivating Exploration of Uses and Gratifications Theory

2023

Teori Situasi Publik (STP): Mengungkai Isu Komunikasi WhatsApp di Malaysia

2022

Intercultural Adjustment in High Context Communication: The Mediating Role of Intercultural Willingness to Communicate on AUM Theory

2022

Relationship between Whatsapp Usage and Employee Engagement in Ministry of Communication and Multimedia Malaysia

2021

Viewers� Choice: Discrete Choice Elements of Viewer�s in Portal Television Usage and Preferred Types of Programs Watched Frequency in Achieving Gratifications

2021

MALAY AND NON-MALAY WORKING ADULTS: MULTIGROUP-ANALYSIS ON THE DIFFERENCES OF INFLUENCE BETWEEN THE FREQUENT WATCHED PROGRAMS ON PORTAL TV AND SATISFACTION ON GRATIFICATION NEEDS

2021

APPLYING THE ELABORATION LIKELIHOOD MODEL TO ANALYZE THE EFFECTS OF DEPRESSION PUBLIC SERVICE ANNOUNCEMENTS AMONG MALAYSIAN COLLEGE STUDENTS

2020

Pengurusan Komunikasi Pemimpin dalam Organisasi dan Hubungannya Terhadap peningkatan Produktiviti Pekerja

2018

Perspektif Sebenar Kebolehpasaran Graduan di Malaysia Melalui Tingkah Laku Komunikasi Publik

2016

STOPS: MENGUNGKAI ISU KEBOLEHPASARAN GRADUAN DI MALAYSIA

2013

The Relationship between Manager�s Communication Style and Employees� Job Satisfaction

DISCLAIMER: All contents are my personal view & experience. UPM will not be held responsible or liable for any issue including misfortune, accidents, injury, death, damage, lost, delay or inconvenience.

All rights reserved. Any materials cannot be reproduced or stored in any form without the written consent of the publisher. If there are contents that inappropriate, infringe any copyright or against any Malaysia law or regulation, please report it here.

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