A
PROFILE
UPM's Staff Profile
PUAN WONG FOONG YEE
fywong@upm.edu.my
UPM WEBSITE
PROFILE
fywong
BM
EN

PROFESSIONAL

NAME :
(Puan) WONG FOONG YEE
POST :
ENTITY :

FIELD OF SUPERVISION
MANAGEMENT / MARKETING


PUBLICATION
2024
Effectiveness of Social Media Influencers and their Impact on Customers' Attitudes and Buying Intention
2024
Camera to Compass: Unreveling the Impact of Travel Vlogs on Tourist Visit Intentions
2022
Understanding of guest behavioral intentions in peer-to-peer accommodation sector
2022
Predictors of turnover intention among multinational corporation employees
2018
Cause-Related Marketing: It's Influence on Consumers' Choice of Hypermarket
2017
Cause-related Marketing: It’s Influence on Consumers’ Choice of Hypermarket
2016
The Influence of Sustainable Organization Practices and Employee Well-Being on Turnover Intention
2015
Factors Affecting Customer Loyalty in the Telecommunications Industry in the Klang Valley, Malaysia
2014
The Effect of a Psychological Climate for Creativity on Job Satisfaction and Work Performance
2013
Factors Influencing Customer Satisfaction and Loyalty to Internationally Branded Clothes
2012
Factors Influencing Consumer Choice of Branded International Clothes
2008
Influence of Brand Loyalty on Consumer Sportswear