A
PROFILE
UPM's Staff Profile
PUAN WONG FOONG YEE
SENIOR LECTURER
fywong@upm.edu.my
UPM WEBSITE
PROFILE
fywong
BM
EN

PROFESSIONAL

NAME :
(Puan) WONG FOONG YEE
POST :
SENIOR LECTURER
ENTITY :

FIELD OF SUPERVISION
MANAGEMENT / MARKETING
EDUCATION
MASTER PENTADBIRAN PERNIAGAAN
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 1997
BACELOR SAINS (PEMBANGUNAN MANUSIA)
UNIVERSITI PERTANIAN MALAYSIA, SERDANG, SELANGOR
Graduated : 1993
BOOK PUBLICATION
1. strategic management
    ISPN: 978 983 45095 8 3
2. Marketing: A Compendium
    ISPN: 978-967-344-444-1
3. BUSINESS PRACTICES IN MALAYSIA
    ISPN: 978-967-5771-52-1
4. Strategic Management Second Edition
    ISPN: 978-983-47-1044-6
JOURNAL PUBLICATION
1. Increasing Market Share at Genelan Sdn Bhd
    Journal type: Non Citation-Indexed
2. The Influence of Sustainable Organization Practices and Employee Well-Being on Turnover Intention
    Journal type: Citation-Indexed - Scopus
3. Price Sensitivity-Consumer Satisfaction Relationship towards Electrical Appliances
    Journal type: Non Citation-Indexed
4. The Case of Sinaran Construction Bhd (SCB)
    Journal type: Non Citation-Indexed
5. Increasing Market Share at Geneland Sdn Bhd
    Journal type: Non Citation-Indexed
6. Influence of Brand Loyalty on Consumer Sportswear
    Journal type: Other Abstracting / Indexing Bodies
7. Factors Affecting Customer Loyalty in the Telecommunications Industry in the Klang Valley, Malaysia
    Journal type: Citation-Indexed - Scopus
8. Factors Influencing Customer Satisfaction and Loyalty to Internationally Branded Clothes
    Journal type: Citation-Indexed - Scopus
9. The Effect of a Psychological Climate for Creativity on Job Satisfaction and Work Performance
    Journal type: Citation-Indexed - Scopus
10. Cause-Related Marketing: It's Influence on Consumers' Choice of Hypermarket
    Journal type: Citation-Indexed - Scopus
11. Price Fairness, Guest Emotions, Satisfaction and Behavioral Intentions in Peer to Peer Accommodation Sector
    Journal type: Non Citation-Indexed
12. Social Media Influencers’ Impact to Purchase Intention: The Moderating Effect of Brand Engagement
    Journal type: Non Citation-Indexed
13. Understanding of guest behavioral intentions in peer-to-peer accommodation sector
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
14. Predictors of turnover intention among multinational corporation employees
    Journal type: Citation-Indexed - Scopus
15. Camera to Compass: Unreveling the Impact of Travel Vlogs on Tourist Visit Intentions
    Journal type: Citation-Indexed - Scopus
16. Effectiveness of Social Media Influencers and their Impact on Customers' Attitudes and Buying Intention
    Journal type: Citation-Indexed - Scopus
17. Factors affecting Malaysians purchase intention for foreign automobiles and the mediation effect of trust
    Journal type: Citation-Indexed - Scopus
PUBLICATION
2024
Effectiveness of Social Media Influencers and their Impact on Customers' Attitudes and Buying Intention
2024
Camera to Compass: Unreveling the Impact of Travel Vlogs on Tourist Visit Intentions
2022
Understanding of guest behavioral intentions in peer-to-peer accommodation sector
2022
Predictors of turnover intention among multinational corporation employees
2018
Cause-Related Marketing: It's Influence on Consumers' Choice of Hypermarket
2017
Cause-related Marketing: It’s Influence on Consumers’ Choice of Hypermarket
2016
The Influence of Sustainable Organization Practices and Employee Well-Being on Turnover Intention
2015
Factors Affecting Customer Loyalty in the Telecommunications Industry in the Klang Valley, Malaysia
2014
The Effect of a Psychological Climate for Creativity on Job Satisfaction and Work Performance
2013
Factors Influencing Customer Satisfaction and Loyalty to Internationally Branded Clothes
2012
Factors Influencing Consumer Choice of Branded International Clothes
2008
Influence of Brand Loyalty on Consumer Sportswear