A
PROFILE
Laman Web Staf UPM
PROF. MADYA DR. FARAH ADIBAH BINTI CHE ISHAK
PROFESOR MADYA
FAKULTI SAINS DAN TEKNOLOGI MAKANAN
farahadibah@upm.edu.my
Laman Web UPM
PROFILE
farahadibah
BM
EN

PROFESIONAL

NAMA :
(Prof. Madya Dr.) FARAH ADIBAH BINTI CHE ISHAK
JAWATAN :
PROFESOR MADYA
PTJ :
FAKULTI SAINS DAN TEKNOLOGI MAKANAN

BIDANG PENYELIAAN
FOOD MANAGEMENT / FOOD SERVICE MANAGEMENT / HOSPITALITY / TOURISM
PENDIDIKAN
PHD
ROYAL HOLLOWAY, UNIVERSITY OF LONDON
Graduated : 2016
SARJANA PENGURUSAN PERKHIDMATAN MAKANAN
UNIVERSITI TEKNOLOGI MARA, SHAH ALAM, SELANGOR
Graduated : 2010
SARJANA MUDA SAINS DENGAN KEPUJIAN (PENGURUSAN PERKHIDMATAN MAKANAN)
UNIVERSITI TEKNOLOGI MARA, SHAH ALAM, SELANGOR
Graduated : 2007
PENERBITAN BUKU
1. Nature's Yield and Wonders of Art (NYAWA'19) FOOD
    ISPN: 9789676904726
PENERBITAN JOURNAL
1. Material management in themed restaurants: Inspiring the experience economy
    Journal type: Other Abstracting / Indexing Bodies
2. THE UTILIZATION OF SOCIAL MEDIA AS A MARKETING TOOL IN FOOD TRUCK BUSINESS
    Journal type: Other Abstracting / Indexing Bodies
3. Sustaining Heritage Through Culinary Tourism: Exploring International Tourists' Ethnic Dining Experiences in Kuala Lumpur, Malaysia
    Journal type: Non Citation-Indexed
4. The Multifaceted of Themed Restaurant: Exploring the Unique and Vulnerable Elements in Staging Authentic Dining Experience
    Journal type: Citation-Indexed Journal - ERA
5. Modern Malaysian Cuisine: Identity, culture, or modern-day fad?
    Journal type: Citation-Indexed - Scopus
6. Issues and Challenges of Malaysian Local Herbs toward the Development of Local Herbs-Based Culinary Products
    Journal type: Citation-Indexed Journal - ERA
7. Exploring the Issues and Challenges in Managing Themed Restaurant in Klang Valley, Malaysia
    Journal type: Citation-Indexed Journal - ERA
8. The Implementation of Self-Ordering Kiosks (SOKs): Investigating the Challenges in Fast Food Restaurants
    Journal type: Citation-Indexed Journal - ERA
9. Explicating chefs’ creativity in utilising Malaysian local herbs toward the development of modern Malaysian cuisine: A proposition of a conceptual framework for creative culinary process
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
10. Investigating Motivations for Customers to use Interactive Self-service Technology in Fast-food Restaurant
    Journal type: Citation-Indexed Journal - ERA
11. Staging Memorable Dining Experience in Food Tourism: A Narrative Literature Review of Ethnic Restaurants
    Journal type: Citation-Indexed Journal - ERA
12. Challenges among Small and Medium F&B Operators during Covid-19 Pandemic: An Entrepreneurial Resilience Perspectives
    Journal type: Citation-Indexed Journal - ERA
13. Issues and Challenges of Malaysian Local Herbs Towards the Development of Local Herbs-Based Culinary Products
    Journal type: Citation-Indexed Journal - ERA
14. Enhancing Fast-Food Experiences: Customer Roles in Using Self-Service Technology
    Journal type: Citation-Indexed Journal - ERA
15. Restoring Restaurant Design and Layout: Towards Safer Dining Out Experience
    Journal type: MYCITE
16. The Elements of Customer Relationship Management and Their Impact on Customer Satisfaction: A Study of Five-Star Hotels in Malaysia
    Journal type: Non Citation-Indexed
17. From food to memories: A narrative literature review on experience economy realms in theme restaurants
    Journal type: Citation-Indexed - Scopus
18. Exploring Malaysia’s restaurants as multicultural foodscape
    Journal type: MYCITE
PENERBITAN
2025
From food to memories: A narrative literature review on experience economy realms in theme restaurants
2025
From food to memories: A narrative literature review on experience economy realms in theme restaurants
2024
Enhancing Fast-Food Experiences: Customer Roles in Using Self-Service Technology
2023
Challenges among Small and Medium F&B Operators during Covid-19 Pandemic: An Entrepreneurial Resilience Perspectives
2023
Investigating Motivations for Customers to use Interactive Self-service Technology in Fast-food Restaurant
2023
Staging Memorable Dining Experience in Food Tourism: A Narrative Literature Review of Ethnic Restaurants
2022
Explicating chefs’ creativity in utilising Malaysian local herbs toward the development of modern Malaysian cuisine: A proposition of a conceptual framework for creative culinary process
2021
The Implementation of Self-Ordering Kiosks (SOKs): Investigating the Challenges in Fast Food Restaurants
2021
Exploring the Issues and Challenges in Managing Themed Restaurant in Klang Valley, Malaysia
2020
Issues and Challenges of Malaysian Local Herbs Towards the Development of Local Herbs-Based Culinary Products
2020
Issues and Challenges of Malaysian Local Herbs toward the Development of Local Herbs-Based Culinary Products
2020
Modern Malaysian Cuisine: Identity, culture, or modern-day fad?
2020
The Multifaceted of Themed Restaurant: Exploring the Unique and Vulnerable Elements in Staging Authentic Dining Experience
2019
MODERN MALAYSIAN CUISINE: BETWEEN IDENTITY CONFUSIONS AND MODERN-DAY ALCHEMY
2018
Consuming themed restaurant experience: Exploring the customer journey
2018
THE UTILIZATION OF SOCIAL MEDIA AS A MARKETING TOOL IN FOOD TRUCK BUSINESS
2017
Material management in themed restaurants: Inspiring the experience economy