A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. FARAH ADIBAH BINTI CHE ISHAK
ASSOCIATE PROFESSOR
FACULTY OF FOOD SCIENCE AND TECHNOLOGY
farahadibah@upm.edu.my
UPM WEBSITE
PROFILE
farahadibah
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) FARAH ADIBAH BINTI CHE ISHAK
POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF FOOD SCIENCE AND TECHNOLOGY

FIELD OF SUPERVISION
FOOD MANAGEMENT / FOOD SERVICE MANAGEMENT / HOSPITALITY / TOURISM


PUBLICATION
2025
From food to memories: A narrative literature review on experience economy realms in theme restaurants
2025
From food to memories: A narrative literature review on experience economy realms in theme restaurants
2024
Enhancing Fast-Food Experiences: Customer Roles in Using Self-Service Technology
2023
Challenges among Small and Medium F&B Operators during Covid-19 Pandemic: An Entrepreneurial Resilience Perspectives
2023
Investigating Motivations for Customers to use Interactive Self-service Technology in Fast-food Restaurant
2023
Staging Memorable Dining Experience in Food Tourism: A Narrative Literature Review of Ethnic Restaurants
2022
Explicating chefs’ creativity in utilising Malaysian local herbs toward the development of modern Malaysian cuisine: A proposition of a conceptual framework for creative culinary process
2021
The Implementation of Self-Ordering Kiosks (SOKs): Investigating the Challenges in Fast Food Restaurants
2021
Exploring the Issues and Challenges in Managing Themed Restaurant in Klang Valley, Malaysia
2020
Issues and Challenges of Malaysian Local Herbs Towards the Development of Local Herbs-Based Culinary Products
2020
Issues and Challenges of Malaysian Local Herbs toward the Development of Local Herbs-Based Culinary Products
2020
Modern Malaysian Cuisine: Identity, culture, or modern-day fad?
2020
The Multifaceted of Themed Restaurant: Exploring the Unique and Vulnerable Elements in Staging Authentic Dining Experience
2019
MODERN MALAYSIAN CUISINE: BETWEEN IDENTITY CONFUSIONS AND MODERN-DAY ALCHEMY
2018
Consuming themed restaurant experience: Exploring the customer journey
2018
THE UTILIZATION OF SOCIAL MEDIA AS A MARKETING TOOL IN FOOD TRUCK BUSINESS
2017
Material management in themed restaurants: Inspiring the experience economy