PROFILE
Laman Web Staf UPM
DR. CHUA BEE LIA
PENSYARAH KANAN
FAKULTI SAINS DAN TEKNOLOGI MAKANAN
chuabeelia@upm.edu.my
PROFESIONAL
NAMA :
(Dr.) CHUA BEE LIA
JAWATAN :
PENSYARAH KANAN
PTJ :
FAKULTI SAINS DAN TEKNOLOGI MAKANAN
BIDANG PENYELIAAN
FOOD SERVICE MANAGEMENT / HOSPITALITY / MARKETING / TOURISM
PENERBITAN
2025
How cannabis tourism regulation and self-regulation shape resident support for ethical cannabis tourism
2025
Consumer multifaceted trust of central bank digital currency (CBDC) payment in travel and tourism
2025
Wellness Tourism Attributes and Tourist Outcomes: An Analysis of Configurational Effects
2025
Do employees and customers understand their new roles for collaborative value co-creation in technology-driven service settings?
2025
Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions
2025
Cars are ready to fly: Urban air mobility and psychological process of sustainable travel mode choices
2024
Promoting individual and organization-oriented sustainable behaviors among employees in tourism and hospitality
2024
A new tourism paradigm in the marketplace: Armchair travel and destination experiences
2024
Wellness tourism experience and destination brand love
2024
Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands
2024
Sustainability à la carte: A systematic review of green restaurant research (2010-2023)
2024
Travelers’ intentions and behaviors regarding central bank digital currency use
2024
When hospitality brands go green: Green brand authenticity and stereotypes in building customer-green brand relationships
2023
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
2023
Reconciling Civilizations: Eliciting residents’ attitude and behaviors for international Muslim tourism and development
2023
In search of a reciprocal relationship in dessert cafés: linking customer perceived innovativeness to value co-creation behavior
2023
Taste your way across the globe: a systematic review of gastronomy tourism literature (2000-2021)
2023
Pro-environmental employees and sustainable hospitality and tourism businesses: Exploring strategic reasons and global motives for green behaviors
2023
COVID-19 and the Airline Business: A New Decision-Making Process for Employee Loyalty and Job Insecurity
2023
Understanding the behavioral intention to use urban air autonomous vehicles
2023
Hawker culture ethnocentrism: Building an integrative framework for consumer intention toward hawker centers
2023
Emerging armchair travel: Investigation of authentic armchair travel experiences and their effect on armchair travel stickiness
2023
Influence of Thai Street Food Quality, Price, and Involvement on Traveler Behavioral Intention: Exploring Cultural Difference (Eastern versus Western)
2022
Country image of gastronomy and branding Hawker Culture: Local consumers' perception
2022
An Examination of the Influence of Emotional Solidarity on Value Cocreation with International Muslim Travelers
2022
Central bank digital currency as a payment method for tourists: Application of the Theory of Planned Behavior to the choice of digital Yuan/Won/Dollar
2022
Hotel privacy management and guest trust building: A relational signaling perspective
2022
Islamophobia: Differences across Western and Eastern community residents toward welcoming Muslim tourists
2022
Examining airline employees’ work-related stress and coping strategies during the global tourism crisis
2022
Hotel data privacy: Strategies to reduce customers' emotional violations, privacy concerns, and switching intention
2022
Green hotels: the state of green hotel research and future prospects
2022
Armchair tourism: Exploring individuals’ innovative travel experience in the with-corona era
2022
Digital currency and payment innovation in the hospitality and tourism industry
2021
Quality, emotion, price, and social values in building passenger loyalty: Impact of relationship quality (mediator) and in-flight physical environments (moderator)
2021
To dine, or not to dine on a cruise ship in the time of the COVID-19 pandemic: The tripartite approach towards an understanding of behavioral intentions among female passengers
2021
Tourists’ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention
2021
Impact of health risk perception on avoidance of international travel in the wake of a pandemic
2021
Cruise ship dining experiencescape: The perspective of female cruise travelers in the midst of the COVID-19 pandemic
2021
Participate in volunteer tourism again? Effect of volunteering value on temporal re-participation intention
2021
Mobile hotel reservations and customer behavior: Channel familiarity and channel type
2021
Investigating International Students’ Perception of Foodservice Attributes in Malaysian Research Universities
2020
Eliciting customers’ waste reduction and water saving behaviors at a hotel
2020
Predictors of intention for continuing volunteer tourism activities among young tourists
2020
The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism
2020
Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry
2020
Hedonic and Utilitarian Performances as Determinants of Mental Health and Pro-Social Behaviors among Volunteer Tourists
2020
Customer Restaurant Choice: An Empirical Analysis of Restaurant Types and Eating-out Occasions
2020
The Relative Importance of Volunteer Tourism (Sustainable/Pro-Social Form of Tourism) Motivation Factors for Young Tourists: A Descriptive Analysis by Continents, Gender, and Frequency
2020
Volunteer tourism (VT) traveler behavior: merging norm activation model and theory of planned behavior
2020
Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: Airline versus restaurant
2020
Consumers’ intention to adopt eco-friendly electric airplanes: The moderating role of perceived uncertainty of outcomes and attachment to eco-friendly products
2020
Relationships among Emotional and Material Rewards, Job Satisfaction, Burnout, Affective Commitment, Job Performance, and Turnover Intention in the Hotel Industry
2020
Travelers’ intentions for green behaviors at airports: Exploring the effect of green physical surroundings using mixed methods
2020
Variety-seeking motivations and customer behaviors for new restaurants: An empirical comparison among full-service, quick-casual, and quick-service restaurants
2019
Investigation of cruise vacationers’ behavioral intention formation in the fast-growing cruise industry: The moderating impact of gender and age
2019
The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior
2019
Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers
2019
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
2019
Hotel restaurants’ challenges and critical success factors in Klang Valley, Malaysia: the inseparable roles of support centers and revenue streams
2019
Triggers of traveler willingness to use and recommend eco-friendly airplanes
2019
Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention
2019
Role of Social Network Services (SNS) Sales Promotions in Generating Brand Loyalty for Chain Steakhouses
2019
Impact of core-product and service-encounter quality, attitude, image, trust and love on repurchase: Full-service vs low-cost carriers in South Korea
2019
International volunteer tourism and youth travelers – an emerging tourism trend
2018
Drivers of brand loyalty in the chain coffee shop industry
2018
Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers
2018
Price, people, location, culture and reputation: Determinants of Malaysia as study destination by international hospitality and tourism undergraduates
2017
Consequences of cruise line involvement: a comparison of first-time and repeat passengers
2017
Independent café entrepreneurships in Klang Valley, Malaysia – Challenges and critical factors for success: Does family matter?
2017
Shaping and enhancing airport lounge experiences: The application of brand personality and image congruity theories
2017
Investigating the key drivers of traveler loyalty in the airport lounge setting
2017
Role of service encounter and physical environment performaces, novelty, satisfaction, and affective commitment in generating cruise passenger loyalty
2016
Understanding Airline Travelers? Perceptions of Well-Being: The Role of Cognition, Emotion, and Sensory Experiences in Airline Lounges
2016
Cruise Passengers? Perception of Key Quality Attributes of Cruise Lines in North America
2015
Cruise Passengers' Perception of Key Quality Attributes of Cruise Lines in North America
2015
Impacts of cruise service quality and price on vacationers? cruise experience: Moderating role of price sensitivity
2015
The Role of Physical Environment in Leisure Service Consumption: Evidence From a Ski Resort Setting