A
PROFILE
UPM's Staff Profile
DR. ARYATY BINTI ALWIE
aryaty@upm.edu.my
UPM WEBSITE
PROFILE
aryaty
BM
EN

PROFESSIONAL

NAME :
(Dr.) ARYATY BINTI ALWIE
POST :
ENTITY :

FIELD OF SUPERVISION
AGRIBUSINESS / BUSINESS ECONOMICS / MANAGEMENT / MARKETING


EDUCATIONAL BACKGROUND
2009
Doctor of Philosphy (Marketing)
2002
Master of Science (Marketing)
1997
Bachelor of Science (Agribusiness)
1994
Diploma in Agribusiness
WORKING EXPERIENCE
2000
Lecturer
Cybernectic College of Technology
Taman Maluri, Kuala Lumpur
1998
Untrained Temporary Teacher
SMK (BM) Saratok
Sarawak
SKILL
Computer Software: SPSS, SPSS AMOS
TEACHING
2021
Research Method
Principles of Marketing
Agribusiness Project
Principles of Management
Introduction to Agriculture Marketing
Agribusiness Marketing
Agri-entrepreneurship
Marketing for Agro-bio Products
Basic Entrepreneurship
AREA OF SPECIALISATION
2020
Entrepreneurship
Marketing
Services Marketing
Relationship Quality in Marketing
RESEARCH AREA
Small and Medium Industry (SMI)
Entrepreneurship
Marketing
Services Marketing
Islamic Marketing
Customer Relationship Marketing
Relationship Quality in Merketing
CURRENT RESEARCH
2021
Formation of a New Relationship Marketing Model to Strengthen the Sustainability of Rural Women's Micro-Entrepreneurs on the Face of the Economic Environment due to Covid-19.
PUBLICATION
2024
The Duality of Technological Innovation and Dynamic Capabilities: The Micro-Foundation of China's Construction Machinery Industry's Rise Up the Global Value Chain
2024
Digital Transformation and Green Innovation Synergy: Double Drivers for Global Value Chain Upgrading in China's Construction Machinery Industry
2024
SITUATIONAL FACTORS, SOURCES OF STRAIN, AND ETHICAL CONSIDERATIONS OF SELF-EMPLOYED INDIVIDUALS IN CONFLICT AFFECTED REGIONS OF PAKISTAN
2024
The synergistic effects of customer orientation and knowledge management on firm performance
2023
MODERATING EFFECT OF HALAL CERTIFICATION ON THE RELATIONSHIP OF BRAND EQUITY AND REPURCHASE INTENTION OF COSMETICS IN MALAYSIA
2022
Job Satisfaction as Mediator between Job Characteristics, Personality Traits, Work Engagement and Voluntary Turnover Intention: A conceptual Paper
RANDOM IMAGE