A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. AFIDA BINTI MOHAMAD ALI
ASSOCIATE PROFESSOR
FACULTY OF MODERN LANGUAGES AND COMMUNICATION
afida@upm.edu.my
UPM WEBSITE
PROFILE
afida
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) AFIDA BINTI MOHAMAD ALI
POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF MODERN LANGUAGES AND COMMUNICATION

FIELD OF SUPERVISION
APPLIED COMPARATIVE LINGUISTICS / DISCOURSE STUDIES / ENGLISH LANGUAGE
EDUCATION
PHD
LANCASTER UNIVERSITY, ENGLAND, UNITED KINGDOM
Graduated : 2006
MASTER (HUMAN SCIENCES)
UNIVERSITI ISLAM ANTARABANGSA MALAYSIA, GOMBAK, SELANGOR
Graduated : 2001
BACELOR SAINS (HUMAN)
UNIVERSITI ISLAM ANTARABANGSA MALAYSIA, GOMBAK, SELANGOR
Graduated : 1999
JOURNAL PUBLICATION
1. Getting Physical with the market: A study of Metaphors in the Business Times
    Journal type: Citation-Indexed - Scopus
2. FACEBOOK AS A TOOL FOR DISCURSIVE RESISTANCE: A CASE STUDY
    Journal type: Other Abstracting / Indexing Bodies
3. Combining Problem-Solution Categories and Communicative Acts: An Analysis of Malaysian and British Business Journalistic Texts
    Journal type: Citation-Indexed - Scopus
4. Exploring the Macrostructure of Management Forewords of Corporate Annual Reports
    Journal type: Other Abstracting / Indexing Bodies
5. Communicating Beyond the Conventional Functions: An Assessment of Newspaper Announcements
    Journal type: Other Abstracting / Indexing Bodies
6. A Literature Review of Rapport Management in Business
    Journal type: Citation-Indexed - Scopus
7. Help, Change, Plan ? A Corpus Analysis of Key Semantic Domains in Business Solutions
    Journal type: Other Abstracting / Indexing Bodies
8. Review of Studies on Corporate Annual Reports During 1990-2012
    Journal type: Non Citation-Indexed
9. LANGUAGE USE BY FRONTLINE EMPLOYEES IN THE RAIL INDUSTRY
    Journal type: Non Citation-Indexed
10. Critical Discourse Analysis in New Media: Theoretical and Methodological Challenges
    Journal type: Non Citation-Indexed
11. Exploring the Genre of Academic Oral Presentations: A Critical Review
    Journal type: Other Abstracting / Indexing Bodies
12. Immigration in the United States 2016 Presidential Debates: A Functional Analysis
    Journal type: Other Abstracting / Indexing Bodies
13. A Genre-based Investigation of the Introduction Sections of Academic Oral Presentations
    Journal type: Citation-Indexed - Scopus
14. Construction, Identification, and Evaluation of Dengue Promotional Campaign Posters in a Language Classroom
    Journal type: Citation-Indexed Journal - ERA
15. Genre-based Analysis of Travel Guides: A Study on Malaysia, Thailand and the Philippines
    Journal type: Other Abstracting / Indexing Bodies
16. A Review on the Rhetorical Structure and Linguistic Features of Corporate Annual Reports
    Journal type: Citation-Indexed Journal - ERA
17. A Review of Studies on Specialized Learner Corpora
    Journal type: Citation-Indexed - Scopus
18. Assessing Perlocutionary Effects through Directive Speech Acts in an Autistic Child during Joint Comprehension Activities
    Journal type: Citation-Indexed Journal - ERA
19. Pseudo-patriotic Undertone of Unity Discourse in Nigeria’s Print Media
    Journal type: Citation-Indexed - Scopus
20. A Comparative Study of Corpus-based and Corpus-driven Approaches
    Journal type: Non Citation-Indexed
21. Complex Speech Act as a Performance of Fallacies in Nouri al-Maliki’s Political Speeches
    Journal type: Citation-Indexed - Scopus
22. Argumentative Tactic of Rhetorical Fallacies in Political Discourse
    Journal type: Citation-Indexed - Scopus
23. A Corpus-Based Longitudinal Study of Diction in Chinese and British News Reports on Chang’e Project
    Journal type: Non Citation-Indexed
24. CONCEPTUAL METAPHORS UNDERLYING VISUAL AND AUDITORY PERCEPTION VERBS IN ENGLISH AND HAUSA ROMANCE FICTION
    Journal type: MYCITE
25. Semantic fields of problem in business English: Malaysian and British journalistic business texts
    Journal type: Citation-Indexed - Scopus
26. Features of Hedging Strategies Performed by the Federal Reserve Chair in Press Conferences
    Journal type: Citation-Indexed - Scopus
27. Structural Patterns o f Lexical Bundles i n Business Studies Research Articles
    Journal type: Citation-Indexed Journal - ERA
28. Investigating Methodological Trends of Hedging Strategies in Academic Discourse: A Systematic Literature Review
    Journal type: Citation-Indexed - Scopus
29. A comparative move analysis of problem-solution discourse within risk management reports by Malaysian and American banks
    Journal type: MYCITE
30. English Language Teachers’ SpeakingAssessment Beliefs and Practices in MalaysianSecondary Schools
    Journal type: Citation-Indexed - Scopus
EDUCATIONAL BACKGROUND
PhD. in Applied Linguistics (CORPUS LINGUISTICS)Lancaster University, UK (2001-2005)

Master M.HSc. in English Language Studies International Islamic University Malaysia. (1999-2001)

First Degree B.HSc. in English Language and Literature. nternational Islamic University Malaysia. (Graduated 1998)
PROJECT
A DISCOURSE ANALYSIS OF THE FEATURES OF RADIOTELEPHONY COMMUNICATION BETWEEN AIR TRAFFIC CONTROLLER AND PILOTS IN THE CONTEXT OF MALAYSIA AVIATION fbmk research 01-MAY-2007
A Genre Analysis of Oral Case Presentations by Medical Students in Their Clinical Years
Rugs 2012-2015
Advancing a Critilcal linguistic discourse theory on the discourse of Malaysian Financial Market analysis Fundamental Research grant scheme 01-FEB-2007
Communication structure and dynamics of bedside teaching and learning Research University Grant Scheme 01-SEP-2012
LANGUAGE USE AND BUSINESS MANAGEMENT COMMUNICATION PRACTICES IN MALAYSIA MANUFACTURING AND CONTRACTING ORGANIZATIONS RUGS 01-OCT-2009
Language use and needs of Front-line Employees of Rail Transportation services in Klang Valley Faculty Grant 01-JAN-2008
Learning Style Among Medical Students Throughout The 5 Years Course Geran Insentif Penyelidikan & Pengajaran 01-AUG-2012
Management Communication practices and Language Use in Agricultural based and Agriculture related Malaysian Multinational Corporations (Mncs) Sciencefund RMKe 9 17-JAN-2007
CONSULTANCY SERVICES
PM Dr Mardziah Hayati Abdullah,
PM Dr Faiz Abdullah,
Puan Sabariah Md Rashid,
Dr. Afida Mohamad Ali
BELIEVE English Language Enrichment Course for MAS call-center staff. MAS 20,000 April -May 2006 Completed
PM Dr Shameem Rafik Galea,
Puan Sabariah Md Rashid,
Dr Shamala Paramasivam,
Dr Afida Mohamad Ali, Dr Zalina Mohd Kasim
Aviation English Proficiency Test and Training for Air Traffic Controllers – UPM and Department of Civil Aviation. Depar
Prof Chan Swee heng, PM Dr Shameem Rafik Galea,
Puan Sabariah Md Rashid,
Dr Shamala Paramasivam,
Dr Afida Mohamad Ali, Dr Zalina Mohd Kasim, Dr Ain Nadzimah Abdullah
UPM English Language Testing for Pilots Upm DCA 15 August 2008 – Ongoing
CONFERENCE / WORKSHOP / SEMINAR
"Realizing Sustainable Development through Company Strengths versus Global Weaknesses: A Genre Analysis of Multi-national Agricultural-based Company Brochures 2009 Malaysian International Conference on Languages, Literatures and Cultures (MICOLLAC). fbm
A CRITICAL REVIEW OF STUDIES ON CORPORATE ANNUAL REPORTS my caselt 2012 - malaysian international conference on academic strategies in english language teaching uitm shah alam , academy of language studies 27/11/2012
A Genre Analysis of Online Company Announcements ¡V A Malaysian Study¡¦ Symposium on English as the Language of Asian Business and Professions (ELABP), The Hong Kong Polytechnic University 05/11/2009
A Multi-faceted Outlook on the Genre of Corporate Annual Reports 3rd Global Advances in Business Communication Conference and Exhibition 2011 UTM johor 08/06/2011
Applied linguistics approaches and methods: perspective from corpus approach postgraduate students seminar in applied linguistics lecture series English department, FBMK 23/11/2012
LANGUAGE USE OF FRONT-LINE EMPLOYEES’ OF RAIL TRANSPORTATION SERVICES IN KLANG VALLEY English and Asia: First International Conference 2008 on Language and Linguistics, Nov 24-27 Department of English Language and Literature, International Islamic Uni
Language Use In Agricultural Related Organizations UPALS ICL 2009 - An International Conference On Languages akademi pengajian bahasa uitm penang 27/05/2009
Promotional Discourse Of Agricutural-Based Industries UPALS ICL 2009 - An International Conference On Languages akademi pengajian bahasa uitm penang 27/05/2009
language use and communicative functions of front-line work in rail transportation services 2nd conference of the asia-pacific rim lsp and professional communication association fac. of languages, UM and asia-pacific rim lsp and professional communicati
“GETTING PHYSICAL WITH THE MARKET: A STUDY OF METAPHORS IN THE BUSINESS TIMES 7th International ‘Language for Specific Purposes’ Seminar on ‘Glocalisation of New Literacies’ UTUM Skudai 04/05/201
Guest speaker for workshop "Applied linguistics approaches and methods:Perspective from Corpus approach" 23 November 2012
Speaker for a corpus tools workshop on Wordsmith tools . For Language Academy staff UTM semarak campus. 6 April 2015
Guest speaker for Medic Camp, held by Faculty of Medicine, UPM.
Topic "Genre of Oral case presentations and medical students communication skills"
10 April 2015.
TEACHING
INTRODUCTION TO DISCOURSE ANALYSIS Bachelor Semester 1 2013/2014
RESEARCH METHODS IN ENGLISH Bachelor Semester 1 2013/2014
GENRE STUDIES Master Semester 1 2013/2014
INTRODUCTION TO THE HISTORY OF ENGLISH Bachelor Semester 1 2012/2013
GENRE STUDIES Master Semester 1 2012/2013
RESEARCH METHODS IN ENGLISH Bachelor Semester 2 2012/2013
INTRODUCTION TO DISCOURSE ANALYSIS Bachelor Semester 2 2012/2013
ESP THEORY AND PRACTICE Master Semester 2 2012/2013

INTRODUCTION TO THE HISTORY OF ENGLISH Bachelor Semester 3 2011/2012
INTRODUCTION TO DISCOURSE ANALYSIS Bachelor Semester 1 2010/2011
RESEARCH METHODS IN ENGLISH Bachelor Semester 2 2010/2011
ESP THEORY AND PRACTICE Master Semester 2 2010/2011
PERSPECTIVES ON LANGUAGE USE IN MEDIA COMMUNICATION Master Semester 1 2010/2011
INTRODUCTION TO DISCOURSE ANALYSIS Bachelor Semester 1 2009/2010
GENRE STUDIES PhD Semester 1 2009/2010
INTRODUCTION TO THE HISTORY OF ENGLISH Bachelor Semester 2 2009/2010
MEDIA AS SEMIOTIC SYSTEM Master Semester 2 2009/2010
INTRODUCTION TO DISCOURSE ANALYSIS Bachelor Semester 1 2008/2009
CORPUS STUDIES IN LANGUAGE LEARNING Bachelor Semester 2 2012/2013

RESEARCH METHODS IN ENGLISH Bachelor Semester 2 2012/2013
COMMITTEE
No. Position Department/Faculty/Other Institution Year Duration
1. Penyelaras ISO Jabatan Bahasa Inggeris, FBMK mulai 21 Ogos 2007. 2 years
2. Editor Laman Web Jabatan Bahasa Inggeris FBMK.
2007 -2010 3 years
3. Ahli jawatankuasa Seminar
NON-JOB RELATED ACTIVITY
PJJ COURSE BBI3422 INSTRUCTOR Extension UPM 2013
REVIEW ARTICLE FOR JOURNAL OF CREATIVE PRACTICES IN LANGUAGE LEARNING AND TEACHING Expert Reference uitm KEDAH 2013
MONOGRAPH " PERCEPTIONS, ACCEPTANCE AND CAPABILITEIS OF CLIENTS AND EMPLOYEES TOWARDS CHANGEMANAGEMENT IN ACCRUAL BASED ACCOUNTING Expert Reference FAKULTI ECONOMY UPM & JABATAN AKAUNTAN NEGARA MALAYSIA 2013
TERTIARY ENGLISH PROGRAM Expert Reference UPM ET 2013
pertanika journal Expert Reference upm 2013
PJJ COURSE INSTRUCTOR Extension UNIVERSITI PUTRA MALAYSIA 2012
Code switching in Malaysian English Radio comedy Conference Reviewer Disciplinary Practices in Realising Discourse Functions of Grammatical Subjects in the Result and Discussion Section of Research Articles 2012
Disciplinary Practices in Realising Discourse Functions of Grammatical Subjects in the Result and Discussion Section of Research Articles Conference Reviewer Podcasting in ESL classrooms: Learners’ perceptions, beliefs and attitudes 2012
Creative Practices in Language Learning and Teaching (CPLT) journal Expert Reference uitm kedah 2012
Comparing Collaborative Writing in Class and on Wiki Conference Reviewer national research and innovation conference for graduate students in the social sciences 2012
Podcasting in ESL classrooms: Learners’ perceptions, beliefs and attitudes Conference Reviewer national research and innovation conference for graduate students in the social sciences 2012
subject matter expert Expert Reference faculty perubatan upm 2012
Expert rater for UPM test on communication in english TOCIE 2011 Extension universiti putra malaysia 2011
English Instructor for Tertiary english program 2011 Extension universiti putra malaysia 2011
TEP networking evening with students 2011 Extension upm 2011
Guest speaker on astro awani program U wartawan Expert Reference astro awani program U wartawan 2011
English language learning strategies employed by malay part time learners of uitm. Conference Reviewer asean conference on scientific and soal science research 2011
PJJ Course Instructor Extension UPM 2011
Great serdang debate 2009 Expert JUDGE kolej tun dr ismail upm 2009
Speech transcriptions Expert Reference Perdana Global Peace Forum 2007 2007
AREA OF SPECIALISATION
GENRE ANALYSIS/ DISCOURSE ANALYSIS,

ENGLISH FOR SPECIFIC PURPOSES

STUDIES IN PROFESSIONAL GENRES e.g. business, medical, web genres.
CORPUS LINGUISTICS, CORPUS-BASED ANALYSIS OF LANGUAGE.

TRAINING IN WORDSMITH TOOLS AND OTHER INTERNET-BASED CORPUS TOOLS FOR LANGUAGE DATA ANALYSIS.
PUBLICATION
2024
Structural Patterns o f Lexical Bundles i n Business Studies Research Articles
2024
Features of Hedging Strategies Performed by the Federal Reserve Chair in Press Conferences
2023
Semantic Extensions of Hausa Visual and Auditory Perception Verbs gani and ji in Romance Fiction
2022
Argumentative Tactic of Rhetorical Fallacies in Political Discourse
2022
Complex Speech Act as a Performance of Fallacies in Nouri al-Maliki’s Political Speeches
2021
Assessing Perlocutionary Effects through Directive Speech Acts in an Autistic Child during Joint Comprehension Activities
2021
Pseudo-patriotic Undertone of Unity Discourse in Nigeria’s Print Media
2021
Lexicalisation and metaphorisation of Nigeria’s unity in selected national newspapers’ congratulatory announcements
2020
A Review of Studies on Specialized Learner Corpora
2020
A Review on the Rhetorical Structure and Linguistic Features of Corporate Annual Reports
2019
A Genre-based Investigation of the Introduction Sections of Academic Oral Presentations
2019
A Linguistic Analysis of Unity in Nigerian Newspaper Congratulatory Announcements
2019
Genre-based Analysis of Travel Guides: A Study on Malaysia, Thailand and the Philippines
2019
Pseudopatriotic Undertone of Unity Discourse in Ethnically Diverse Nigeria: The Example of Newspaper Congratulatory Announcements
2019
Construction, Identification, and Evaluation of Dengue Promotional Campaign Posters in a Language Classroom
2018
Exploring the Genre of Academic Oral Presentations: A Critical Review
2018
Immigration in the United States 2016 Presidential Debates: A Functional Analysis
2016
FACEBOOK AS A TOOL FOR DISCURSIVE RESISTANCE: A CASE STUDY
2015
Exploring the Macrostructure of Management Forewords of Corporate Annual Reports
2015
A CRITICAL ANALYSIS OF THE DISCOURSE OF ONLINE RESISTANCE IN IRAN
2015
A Literature Review of Rapport Management in Business
2014
REVIEW OF STUDIES ON ORAL CASE PRESENTATIONS IN CLINICAL SETTINGS
2013
Combining Problem-Solution Categories and Communicative Acts: An Analysis of Malaysian and British Business Journalistic Texts
2012
Getting Physical with the market: A study of Metaphors in the Business Times
2010
Help, Change, Plan ? A Corpus Analysis of Key Semantic Domains in Business Solutions
2007
Semantic fields of problem in business English: Malaysian and British journalistic business texts