PROFILE
UPM's Staff Profile
YBHG. PROFESOR DR. ZAITON BINTI SAMDIN
DEPUTY DIRECTOR
INSTITUTE OF TROPICAL FORESTRY AND FOREST PRODUCTS
zaisa@upm.edu.my
PROFESSIONAL
NAME :
(Ybhg. Profesor Dr.) ZAITON BINTI SAMDIN
MANAGERIAL POSITION :
DEPUTY DIRECTOR
ENTITY :
INSTITUTE OF TROPICAL FORESTRY AND FOREST PRODUCTS
PERMANENT POST :
PROFESSOR
ENTITY :
FIELD OF SUPERVISION
BUSINESS ECONOMICS / ECONOMICS / TOURISM / BIORESOURCE MANAGEMENT / ENVIRONMENTAL ECONOMICS, PLANNING AND MANAGEMENT / SUSTAINABLE RECREATION AND ECOTOURISM / TROPICAL RAINFOREST ECOSYSTEM SERVICES
PUBLICATION
2025
Carbon Credit: Harnessing Green Solutions for Climate Mitigation
2025
Economic valuation and sustainable utilization of Nypa forest resources in the Setiu Wetlands, Malaysia
2025
Land Use Mapping of Areas with Intense Socio-Economic Activities using Integrated Unmanned Aerial Vehicle and Geographic Information System
2025
Gastronomical Charm in Decoding Tourist Consumption Patterns in Sarawak, Malaysia
2025
HOUSEHOLD PREFERENCES TOWARDS ENERGY LABELS IN MALAYSIA: A PATHWAY TO SUSTAINABILITY
2024
Wood-based Solid Biofuel in Malaysia: Export Status and Policy Review
2024
A Review of the Potential Socioeconomic Impacts of Bamboo Plantation on Local Community
2023
Balancing Ambitions and Realities: Stakeholder Perspectives on Jurisdictional Approach Outcomes in Sabah’s Forests
2023
Understanding Stakeholders’ Perspectives on the Collaborative Governance Challenges in Sabah’s (Malaysian Borneo) Jurisdictional Approach
2022
Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists’ perceptions
2022
Examining the Relationship between Visitors Wildlife Value Orientation and Risk Perceptions: A study of the Borneo Pygmy Elephant in Sabah, Malaysian Borneo
2022
THE FUTURE OF SOCIAL ENTERPRISE CAFÉ IN MALAYSIA: A STUDY ON MILLENNIALS’ PERCEPTION AND INTENTION
2021
Travel Risk in the Ecotourism Industry Amid Covid-19 Pandemic: Ecotourists' Perceptions
2021
Assessing visitors’ preferences and willingness to pay for the Malayan Tiger conservation in a Malaysian National Park: A choice experiment method
2021
DETERMINATION OF FACTOR IN WILLINGNESS TO PAY FOR FIREFLY CONSERVATION IN KUALA SELANGOR, MALAYSIA USING CONTINGENT VALUATION METHOD
2020
A REVIEW ON THE POTENTIAL SOCIO-ECONOMIC IMPACT OF EUCALYPTUS PLANTATION ON LOCAL COMMUNITY
2020
LOCAL COMMUNITY AND VISITOR AWARENESS OF FIREFLY CONSERVATION IN KUALA SELANGOR, MALAYSIA
2020
The Influence of Place Attachment on Pro-Environmental Behavioural Intentions of Ecotourists in Taman Negara National Park, Pahang, Malaysia
2020
EUCALYPTUS IN MALAYSIA: REVIEW ON ENVIRONMENTAL IMPACTS
2019
Environmental-friendly food products’ packaging: Women’s purchasing preferences
2019
CONSERVATION OF MANGROVES IN KUALA PERLIS, MALAYSIA—A CASE STUDY OF SOCIO-ECONOMIC ATTRIBUTES OF FISHERMEN DRIVING VALUATION IN SUSTAINING LIVELIHOODS THROUGH FOREST MANAGEMENT
2018
Factors Affecting Users' Perception Towards Conservation of Biodiversity in Matang Mangrove Forest Reserve (MMFR), Perak, Malaysia
2018
Shifting from “Experience Economy” to “Memorable Tourism Experience”: An Overview from Ecotourism
2018
Potential of Eucalyptus Plantation in Malaysia
2016
Sustainable Tourism Practices among Hotels in Malaysia: Financial and Non-Financial Benefits
2013
Sustainability of Ecotourism Resources at Taman Negara National Park: Contingent Valuation Method
2013
Ecotourism in Taman Negara National Park: Issues and Challenges
2012
Willingness to Pay for Conservation Fee at Penang National Park
2012
PROFILES OF ECOTOURISTS? AT MULU NATIONAL PARK BASED ON MARKET SEGMENTATION CHARACTERISTICS
2012
Hotels Involvement in Sustainable Tourism Practices in Klang Valley, Malaysia
2012
Ecotourism in Taman Negara National Park: Issues and challenges
2012
WILLINGNESS TO PAY FOR CONSERVATION FEE AT PENANG NATIONAL PARK
2010
Are There Differences in Willingness to Pay among Visitors and Non-visitors of Taman Negara National Park
2010
Factors Influencing the Willingness to Pay for Entrance Permit: The Evidence from Taman Negara National Park
2008
Willingness to Pay in Taman Negara: A Contingent Valuation Method