A
PROFILE
Laman Web Staf UPM
YBHG. PROFESOR DR. ZAITON BINTI SAMDIN
TIMBALAN PENGARAH
INSTITUT PERHUTANAN TROPIKA DAN PRODUK HUTAN
zaisa@upm.edu.my
Laman Web UPM
PROFILE
zaisa
BM
EN
NAMA:
(YBHG. PROFESOR DR.) ZAITON BINTI SAMDIN
JAWATAN PENTADBIRAN:
  Timbalan Pengarah
  Institut Perhutanan Tropika Dan Produk Hutan
JAWATAN HAKIKI:
  Profesor
  Sekolah Perniagaan Dan Ekonomi




BIDANG PENYELIAAN
Business Economics / Economics / Tourism / Bioresource Management / Environmental Economics, Planning And Management / Sustainable Recreation And Ecotourism / Tropical Rainforest Ecosystem Services
PENERBITAN
2025:
Carbon Credit: Harnessing Green Solutions for Climate Mitigation
2025:
Economic valuation and sustainable utilization of Nypa forest resources in the Setiu Wetlands, Malaysia
2025:
Land Use Mapping of Areas with Intense Socio-Economic Activities using Integrated Unmanned Aerial Vehicle and Geographic Information System
2025:
Gastronomical Charm in Decoding Tourist Consumption Patterns in Sarawak, Malaysia
2025:
HOUSEHOLD PREFERENCES TOWARDS ENERGY LABELS IN MALAYSIA: A PATHWAY TO SUSTAINABILITY
2024:
Wood-based Solid Biofuel in Malaysia: Export Status and Policy Review
2024:
A Review of the Potential Socioeconomic Impacts of Bamboo Plantation on Local Community
2023:
Balancing Ambitions and Realities: Stakeholder Perspectives on Jurisdictional Approach Outcomes in Sabah’s Forests
2023:
Understanding Stakeholders’ Perspectives on the Collaborative Governance Challenges in Sabah’s (Malaysian Borneo) Jurisdictional Approach
2022:
Travel risk in the ecotourism industry amid COVID-19 pandemic: ecotourists’ perceptions
2022:
Examining the Relationship between Visitors Wildlife Value Orientation and Risk Perceptions: A study of the Borneo Pygmy Elephant in Sabah, Malaysian Borneo
2022:
THE FUTURE OF SOCIAL ENTERPRISE CAFÉ IN MALAYSIA: A STUDY ON MILLENNIALS’ PERCEPTION AND INTENTION
2021:
Travel Risk in the Ecotourism Industry Amid Covid-19 Pandemic: Ecotourists' Perceptions
2021:
Assessing visitors’ preferences and willingness to pay for the Malayan Tiger conservation in a Malaysian National Park: A choice experiment method
2021:
DETERMINATION OF FACTOR IN WILLINGNESS TO PAY FOR FIREFLY CONSERVATION IN KUALA SELANGOR, MALAYSIA USING CONTINGENT VALUATION METHOD
2020:
A REVIEW ON THE POTENTIAL SOCIO-ECONOMIC IMPACT OF EUCALYPTUS PLANTATION ON LOCAL COMMUNITY
2020:
LOCAL COMMUNITY AND VISITOR AWARENESS OF FIREFLY CONSERVATION IN KUALA SELANGOR, MALAYSIA
2020:
The Influence of Place Attachment on Pro-Environmental Behavioural Intentions of Ecotourists in Taman Negara National Park, Pahang, Malaysia
2020:
EUCALYPTUS IN MALAYSIA: REVIEW ON ENVIRONMENTAL IMPACTS
2019:
Environmental-friendly food products’ packaging: Women’s purchasing preferences
2019:
CONSERVATION OF MANGROVES IN KUALA PERLIS, MALAYSIA—A CASE STUDY OF SOCIO-ECONOMIC ATTRIBUTES OF FISHERMEN DRIVING VALUATION IN SUSTAINING LIVELIHOODS THROUGH FOREST MANAGEMENT
2018:
Factors Affecting Users' Perception Towards Conservation of Biodiversity in Matang Mangrove Forest Reserve (MMFR), Perak, Malaysia
2018:
Shifting from “Experience Economy” to “Memorable Tourism Experience”: An Overview from Ecotourism
2018:
Potential of Eucalyptus Plantation in Malaysia
2016:
Sustainable Tourism Practices among Hotels in Malaysia: Financial and Non-Financial Benefits
2013:
Sustainability of Ecotourism Resources at Taman Negara National Park: Contingent Valuation Method
2013:
Ecotourism in Taman Negara National Park: Issues and Challenges
2012:
Willingness to Pay for Conservation Fee at Penang National Park
2012:
PROFILES OF ECOTOURISTS? AT MULU NATIONAL PARK BASED ON MARKET SEGMENTATION CHARACTERISTICS
2012:
Hotels Involvement in Sustainable Tourism Practices in Klang Valley, Malaysia
2012:
Ecotourism in Taman Negara National Park: Issues and challenges
2012:
WILLINGNESS TO PAY FOR CONSERVATION FEE AT PENANG NATIONAL PARK
2010:
Are There Differences in Willingness to Pay among Visitors and Non-visitors of Taman Negara National Park
2010:
Factors Influencing the Willingness to Pay for Entrance Permit: The Evidence from Taman Negara National Park
2008:
Willingness to Pay in Taman Negara: A Contingent Valuation Method