PUBLICATION
2025
Leveraging Social Media for Strategic Business Excellence in Wine Tourism: Insights from China’s Helan Mountains
2025
Systematic Review of Factors and Barriers Influencing E-Commerce Adoption among SMEs over the Last Decade: A TOE Framework Perspective
2025
Why are individuals tracing travel trends? A case study of City Walk in Malaysia
2025
The formation of tourists’ behavioral intention in City Walk in Malaysia through the embodiment perspective
2025
Text mining in tourism and hospitality research: a bibliometric perspective
2024
The impact of sustainable tourism on quality of life among the marginalised community in Mabul Island, Sabah, Malaysia
2024
Systematic Review of Factors and Barriers Influencing E?Commerce Adoption among SMEs over the Last Decade: A TOE Framework Perspective
2024
Exploring the Formation of Behavioral Intention Toward Rural Tourism via Sensory Experience and Memorable Tourism Experiences, a Case Study in Henan, China
2024
IDENTIFICATION OF INDICATORS FOR THE IMPLEMENTATION OF A TRACEABILITY SYSTEM FOR SHARK AND RAY PRODUCTS AMONG INTERMEDIARIES IN PAHANG, MALAYSIA
2024
Do Residents Support Night Tourism in the Historic District? The Case of Wuhu Ancient City
2023
Why does “green” matter in supply chain management? Exploring institutional pressures, green practices, green innovation, and economic performance in the Chinese chemical sector
2023
Unleashing the potential: Enhancing technology adoption and innovation for micro, small and medium-sized enterprises (MSMEs)
2023
Insights into the Role of Community Participation as a Tool for Local Support: A Normative Model for Competitive and Sustainable Destination Development
2023
Comparative Analysis of International and Chinese Tourism Endowment Research in the Past 30 Years: Based on CiteSpace Knowledge Map
2023
Evaluation System of Tourism Endowment Destination Based on Tourism Endowment Index
2023
A Bibliometric Analysis of Residents’ Perceptions in Rural Tourism Development Using CiteSpace
2022
FACTORS INFLUENCING THE EFFECTIVENESS OF SUPPLY CHAIN TRACEABILITY SYSTEM IMPLEMENTATION FOR SHARK AND RAY PRODUCTS IN PAHANG, MALAYSIA: INSIGHTS FROM KEY INFORMANT INTERVIEWS
2022
MEANINGFUL COMMUNITY PARTICIPATION FOR EFFECTIVE DEVELOPMENT OF SUSTAINABLE TOURISM: BIBLIOMETRIC ANALYSIS TOWARDS A QUINTUPLE HELIX MODEL
2020
Wildlife Memorable Tourism Experiences as Antecedents of Visitor Loyalty at Sepilok Orangutan Rehabilitation Centre (SORC), Sabah, Malaysia
2020
The Impact of Sustainable Tourism on Quality of Life among the Marginalised Community in Mabul Island, Sabah, Malaysia.
2019
IMPACTS OF ECOTOURISM DEVELOPMENT IN TASIK KENYIR ON THE QUALITY OF LIFE AS PERCEIVED BY THE LOCAL COMMUNITY
2018
Visitors' Level of Awareness on Safety Instructions at Giant Panda Conservation Centre (GPCC) , Zoo Negara , Malaysia.
2018
Local Perception Scale on Ecotourism Impacts and Quality of Life
2018
Community Participation in Tourism Microenterprises among Amanah Ikhthiar Malaysia Borrowers in Semporna, Malaysia
2018
Factors Influencing Visitors' Evaluation of Service Quality in Giant Panda Conservation Centre (GPCC), Zoo Negara
2018
Conflicts to Consensus: Stakeholder Perspectives of Tioman Island Tourism Sustainability
2017
Performance Indicators of Energy Security and Sustainable Tourism in Enhancing Service Innovation of Island Tourism
2017
Performance of Community Resources Indicators for Tourism Development: A Case Study of Mah Meri Community in Carey, Island, Malaysia
2017
Strengthening Traditional Competenciesof Mah Meri Community for Indigenous Tourism Service Performance
2017
Measuring Sustainable Indigenous Tourism Indicators : A Case of Mah Meri Ethnic Group in Carey Island, Malaysia
2017
Service Quality of Maldivian Hospitality Industry: Chinese Tourists’ Perception
2016
Community participation in mitigating marine waste to reduce climatic change in tourism destinations
2016
Multi-criteria Decision Analysis for Responsible Management of Marine Protected Area in Semporna, Sabah
2016
Motivation to Visit the Giant Panda Conservation Centre in Zoo Negara, Malaysia
2016
Sustainability and the Tourism and Hospitality Workforce: A Thematic Analysis
2015
Adapting evidence-based intervention in rural tourism policies Pragmatic benchmarking considerations for tourism business operations in Semporna, Sabah, Malaysia
2015
Exploring the Perception of Rural Farmers on Agro Tourism in Cameron Highlands, Malaysia
2015
Participation of the Bidayuh Community In Tourism Developmental Initiatives in Bau, Malaysia
2014
Conflicts to consensus: Stakeholder perspectives of Tioman Island tourism sustainability
2014
Barriers to community participation in rural tourism: A case study of the communities of Semporna, Sabah, Malaysia.
2014
MALAYSIA?S NATIONAL ECOTOURISM PLAN FROM A SEMIOTIC PERSPECTIVE
2013
Rural resources as tourism capital: The case of Setiu Wetlands, Terengganu, Malaysia
2013
Marine waste management indicators in a tourism environment: Exploring possibilities for Semporna District, Sabah
2013
Scoping The Potentials and Pitfalls of Rural Tourism Policies: Constructivism as a Theoretical Lens
2012
FACTORS AFFECTING FARMERS? AGRO TOURISM INVOLVEMENT IN CAMERON HIGHLANDS, PAHANG
2012
FACTORS AFFECTING FARMERS' AGRO TOURISM INVOLVEMENT IN CAMERON HIGHLANDS, PAHANG
2012
Scoping the potentials and pitfalls of rural tourism policies: a constructivist perspective
2012
Investigating Farmers? Perception on Agriculture and Tourism Linkages: A Case of Cameron Highlands, Malaysia
2012
Multi-Criteria Decision Making Approach for Responsible Tourism Management
2011
Development of Farmer's Perception Scale on Agro Tourism in Cameron Highlands, Malaysia
2011
Developing Criteria and Indicators for Responsible Rural Tourism in Taman Negara National Park(TNNP) , Malaysia
2011
Why the Need to Triangulate in the Study of Tourism?s Economic Impact
2009
Responsible Tourism: An Inductive Approach