A
PROFILE
Laman Web Staf UPM
DR. SITI NURHAYATIKHAIRATUN BINTI MOHD SHARIF
PENSYARAH KANAN
FAKULTI SAINS DAN TEKNOLOGI MAKANAN
snkhairatun@upm.edu.my
Laman Web UPM
PROFILE
snkhairatun
BM
EN

PROFESIONAL

NAMA :
(Dr.) SITI NURHAYATIKHAIRATUN BINTI MOHD SHARIF
JAWATAN :
PENSYARAH KANAN
PTJ :
FAKULTI SAINS DAN TEKNOLOGI MAKANAN

BIDANG PENYELIAAN
FOOD SERVICE MANAGEMENT
PENDIDIKAN
PHD HOSPITALITY MANAGEMENT
IOWA STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY
Graduated : 2018
MASTER IN GASTRONOMY
UNIVERSITI TEKNOLOGI MARA, SHAH ALAM, SELANGOR
Graduated : 2013
BACHELOR OF LAW (THIRD CLASS)
UNIVERSITI ISLAM ANTARABANGSA MALAYSIA, GOMBAK, SELANGOR
Graduated : 1999
BACHELOR OF SCIENCE (HONS) IN CULINARY ARTS MANAGEMENT SECOND CLASS (UPPER)
UNIVERSITI TEKNOLOGI MARA, SHAH ALAM, SELANGOR
Graduated : 2011
PENERBITAN JOURNAL
1. Identifying key factors for success: A SWOT analysis of Zhai Coffee
    Journal type: MYCITE
2. IDENTIFYING THE CHALLENGES FOOD TRUCK BUSINESSES IN BANGI, SELANGOR
    Journal type: MYCITE
3. International Culinary Influence on Street Food: An Observatory Study
    Journal type: Other Abstracting / Indexing Bodies
4. Spicy Business of Saudagar Rasa and Its Heritage Gourmet
    Journal type: Non Citation-Indexed
5. Factors Influencing Intention to Purchase Fraudulent Honey among Malaysian Consumers
    Journal type: Citation-Indexed Journal - ERA
6. Exploring Fraudulent Honey Cases from Readily Available Food Fraud Databases
    Journal type: Non Citation-Indexed
7. Understanding Conflict in the Franchised Restaurant Industry: Insights from Court Records
    Journal type: Non Citation-Indexed
8. Barriers in Venturing Home-based Food Business among Urban B40 Women in Selangor, Malaysia
    Journal type: Non Citation-Indexed
PENERBITAN
2021
Factors Influencing Intention to Purchase Fraudulent Honey among Malaysian Consumers
2020
International Culinary Influence on Street Food: An Observatory Study