A
PROFILE
UPM's Staff Profile
DR. NORAZLYN BINTI KAMAL BASHA
SENIOR LECTURER
norazlyn@upm.edu.my
UPM WEBSITE
PROFILE
norazlyn
BM
EN

PROFESSIONAL

NAME :
(Dr.) NORAZLYN BINTI KAMAL BASHA
POST :
SENIOR LECTURER
ENTITY :

FIELD OF SUPERVISION
MARKETING
EDUCATION
MASTER PENTADBIRAN PERNIAGAAN (PEMASARAN)
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2009
BACHELOR OF MANAGEMENT (MARKETING)
UNIVERSITI SAINS MALAYSIA, PULAU PINANG
Graduated : 2007
JOURNAL PUBLICATION
1. International students? university preferences: how different are Malaysian and Chinese students?
    Journal type: Citation-Indexed - Scopus
2. Management Students' Intention to Use English in University
    Journal type: Citation-Indexed - Scopus
3. Evaluating Student’s Preferences for University Brands through Conjoint Analysis and Market Simulation
    Journal type: Citation-Indexed - Scopus
4. To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
5. An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success
    Journal type: Other Abstracting / Indexing Bodies
6. Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
7. Internal and External Factors Influencing Millennials‟ Sharing Behaviour of Online Video Advertisements
    Journal type: Citation-Indexed Journal - ERA
8. A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention
    Journal type: Citation-Indexed - Scopus
9. Why Not Travel to Malaysia? Variations in Inbound Tourists’ Perceptions toward Halal-Friendly Destination Attributes
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
10. A Bibliometric Analysis of Smart Home Acceptance by the Elderly (2004-2023)
    Journal type: Citation-Indexed Journal - ESCI
11. Millennials on Sharing Online Video Ads- What Do We Know, and What can We Do About it?
    Journal type: Citation-Indexed - Scopus
12. Effective Short-Video Platform Advertising on Chinese Consumers’ Online Purchase Intention
    Journal type: Citation-Indexed - Scopus
13. Mapping the Landscape of Natural Food Consumption Barriers: A Bibliometric Analysis of Academic Publications
    Journal type: Citation-Indexed - Scopus
PUBLICATION
2025
Effective Short-Video Platform Advertising on Chinese Consumers’ Online Purchase Intention
2024
Mapping the Landscape of Natural Food Consumption Barriers: A Bibliometric Analysis of Academic Publications
2023
Why Not Travel to Malaysia? Variations in Inbound Tourists’ Perceptions toward Halal-Friendly Destination Attributes
2022
Internal and External Factors Influencing Millennials? Sharing Behaviour of Online Video Advertisements
2022
A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention
2022
Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?
2021
Unravelling determinants of webrooming behaviour- a qualitative inquiry
2021
Gender and Age Differences in the Sharing Behavior of Online Video Advertisements: The Case of Selangor, Malaysia
2021
An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success
2021
Millennials on Sharing Online Video Ads- What Do We Know, and What can We Do About it?
2020
Searching online and buying offline_ Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention _ Elsevier Enhanced Reader
2019
Evaluating Student’s Preferences for University Brands through Conjoint Analysis and Market Simulation
2019
To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services
2018
The Impact of Service Personal Values on Continuance Intention towards On-Demand Ridesharing Services
2018
To grab or not to grab? The role of trust and perceived value in the sharing economy
2016
Management Students' Intention to Use English in University
2016
International students? university preferences: how different are Malaysian and Chinese students?