A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. NOLILA BINTI MOHD NAWI
HEAD OF DEPARTMENT
FACULTY OF AGRICULTURE
nolila@upm.edu.my
UPM WEBSITE
PROFILE
nolila
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) NOLILA BINTI MOHD NAWI
MANAGERIAL POSITION :
HEAD OF DEPARTMENT
ENTITY :

PERMANENT POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF AGRICULTURE

FIELD OF SUPERVISION
AGRIBUSINESS / CONSUMER SCIENCE / FOOD SECURITY AND CLIMATE CHANGES
EDUCATION
PHD
CURTIN UNIVERSITY OF TECHNOLOGY, AUSTRALIA
Graduated : 2009
MASTER SAINS (PERNIAGAANTANI)
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2001
BACELOR SAINS (PERNIAGAANTANI)
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 1999
BOOK PUBLICATION
1. Abgibusiness in Malaysia: Emerging Development and Challenges
    ISPN: 9789673448883
2. Essence of Marketing
    ISPN: 978-967-11994-3-5
JOURNAL PUBLICATION
1. Factors Affecting the Development of Long-Term Relationships Among SME Entrepreneurs in the Malaysian Agro-Based Industry
    Journal type: Citation-Indexed - Scopus
2. Factors Affecting Supplier Selection in the Malaysian Fresh Produce Industry
    Journal type: Citation-Indexed - Scopus
3. Consumers? Awareness towards Organic Rice in Malaysia
    Journal type: Citation-Indexed - Scopus
4. Factors Affecting the Selection 6f Alternative Preferred Customers by Western Australian Apple Growers
    Journal type: Non Citation-Indexed
5. Consumers? Attitude towards the Food Safety Certificate (FSC) in Malaysia
    Journal type: Citation-Indexed - Scopus
6. Growers? Perceptions towards the Needs of their Downstream Customers in the Western Australian Apple Supply Chain
    Journal type: Citation-Indexed - Scopus
7. What Suppliers Seek from Their Downstream Buyers
    Journal type: Citation-Indexed - Scopus
8. Factors Influencing Consumers? Purchasing Behaviour towards Organic Rice in Malaysia
    Journal type: Citation-Indexed - Scopus
9. FACTORS INFLUENCING MALAYSIAN PURCHASING DECISION OF DAIRY PRODUCT BASED ON COUNTRY OF ORIGIN (COO)
    Journal type: Non Citation-Indexed
10. Factors Influencing Consumer’s Intention towards Online Grocery Shopping
    Journal type: Non Citation-Indexed
11. Consumers Preferences towards Meat and Meat Products with Traceability Systems in Klang Valley, Malaysia
    Journal type: Non Citation-Indexed
12. PUBLIC PERCEPTION TOWARDS SUSTAINABLE MANGROVE FOREST PROGRAMS IN MALAYSIA
    Journal type: Citation-Indexed - Scopus
13. Consumer’s Perception on the Quality of Controversial Contents in Edible Bird’s Nest Products
    Journal type: Non Citation-Indexed
14. The Relationship between Food Product with the JAKIM Halal Certification and Performance of Certified Halal Food Manufacturers
    Journal type: Other Abstracting / Indexing Bodies
15. Segmenting Consumers Purchase Intention towards Edible Bird’s Nest Products using the Decision Tree Techniques
    Journal type: Citation-Indexed - Scopus
16. ADOPTION OF SUSTAINABLE PRACTICES AMONG FOOD AND BEVERAGE SMES IN PENINSULAR MALAYSIA
    Journal type: Non Citation-Indexed
17. Actual Purchase Behavior of Edible Bird’s Nest Products in Malaysia Using Cluster Analysis
    Journal type: Citation-Indexed - Scopus
18. Marketing of Apricot Supplied to the Market in Kandahar, Afghanistan
    Journal type: Citation-Indexed - Scopus
19. Factors influencing post-harvest losses of apples among growers in Paktia, Afghanistan
    Journal type: Citation-Indexed - Scopus
20. Contributions of Agricultural Economics Research towards Sustainable Natural Resources
    Journal type: Other Abstracting / Indexing Bodies
21. Mediating Role of Satisfaction between Relationship Marketing and Business Performance of Paddy Farmers in Bangladesh
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
22. Consumers’ preference on goat’s milk based on sensory attributes
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
23. TRUST AND COMMUNICATION INFLUENCE ON FARM PERFORMANCE FOR PADDY FARMERS: A STUDY IN BANGLADESH
    Journal type: Citation-Indexed - Scopus
24. Influential factors of apricot market supply in Kandahar, Afghanistan
    Journal type: Citation-Indexed - Scopus
25. Farmers’ Farm Performance is Correlated with the Dimensions of Relationship Marketing: A Study in Bangladesh
    Journal type: Citation-Indexed - Scopus
26. Modeling And Forecasting Fresh Agro-Food Commodity Consumption Per Capita In Malaysia Using Machine Learning
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
27. Investigating Yield Variability and Technical Efficiency of Smallholders Pineapple Production in Johor
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
28. Consumers’ preferences and willingness-to-pay for traceability systems in purchasing meat and meat products
    Journal type: Citation-Indexed - Scopus
29. Oil Palm Production in the 20th Century and Beyond: The Impact of Climate Change in Malaysia
    Journal type: Citation-Indexed - Scopus
30. Socioeconomic Factors Influencing Non-Farm Income Diversification in Rural Nigeria: A Case Study of Yobe State
    Journal type: Non Citation-Indexed
31. Analyzing Marketing Mix Strategies and Personal Factors Influencing BISI Hybrid Maize Seed Purchases: Insights from Agricultural Development in Soppeng District, Indonesia
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
PUBLICATION
2025
Analyzing Marketing Mix Strategies and Personal Factors Influencing BISI Hybrid Maize Seed Purchases: Insights from Agricultural Development in Soppeng District, Indonesia
2024
Oil Palm Production in the 20th Century and Beyond: The Impact of Climate Change in Malaysia
2023
Consumers’ preferences and willingness-to-pay for traceability systems in purchasing meat and meat products
2022
Consumers’ preference on goat’s milk based on sensory attributes
2022
Modeling And Forecasting Fresh Agro-Food Commodity Consumption Per Capita In Malaysia Using Machine Learning
2022
Investigating Yield Variability and Technical Efficiency of Smallholders Pineapple Production in Johor
2022
TRUST AND COMMUNICATION INFLUENCE ON FARM PERFORMANCE FOR PADDY FARMERS: A STUDY IN BANGLADESH
2022
Influential factors of apricot market supply in Kandahar, Afghanistan
2022
Farmers’ Farm Performance is Correlated with the Dimensions of Relationship Marketing: A Study in Bangladesh
2021
Mediating Role of Satisfaction between Relationship Marketing and Business Performance of Paddy Farmers in Bangladesh
2020
Marketing of Apricot Supplied to the Market in Kandahar, Afghanistan
2020
Contributions of Agricultural Economics Research towards Sustainable Natural Resources
2020
Factors influencing post-harvest losses of apples among growers in Paktia, Afghanistan
2019
Actual Purchase Behavior of Edible Bird’s Nest Products in Malaysia Using Cluster Analysis
2019
Segmenting Consumers Purchase Intention towards Edible Bird’s Nest Products using the Decision Tree Techniques
2018
PUBLIC PERCEPTION TOWARDS SUSTAINABLE MANGROVE FOREST PROGRAMS IN MALAYSIA
2018
Modeling Purchase Intention towards Edible Bird’s Nest Products among Malaysians
2018
Factors Influencing Consumers’ Preferences toward the Used of Traceability Systems in Purchasing Meat and Meat Products
2018
The Relationship between Food Product with the JAKIM Halal Certification and Performance of Certified Halal Food Manufacturers
2017
Public Awareness towards the Importance of Mangrove Forest in Malaysia ? A Preliminary Study
2017
Public Perception towards Sustainable Mangrove Forest Programs in Malaysia
2015
Growers? Perceptions towards the Needs of their Downstream Customers in the Western Australian Apple Supply Chain
2014
IMPACT OF POLICY TRANSFER ON PRODUCTION OF OIL PALM FRESH FRUIT BUNCHES AMONG INDEPENDENT SMALLHOLDERS IN PENINSULAR MALAYSIA
2014
Factors Influencing Consumers? Purchasing Behaviour towards Organic Rice in Malaysia
2014
Consumers? Attitude towards the Food Safety Certificate (FSC) in Malaysia
2014
Consumers? Awareness towards Organic Rice in Malaysia
2013
Factors Affecting the Development of Long-Term Relationships Among SME Entrepreneurs in the Malaysian Agro-Based Industry
2013
Factors Affecting Supplier Selection in the Malaysian Fresh Produce Industry
2011
What Suppliers Seek from Their Downstream Buyers