A
PROFILE
UPM's Staff Profile
YBHG. PROFESOR DR. NITTY HIRAWATY BINTI KAMARULZAMAN
DEPUTY DEAN
SCHOOL OF GRADUATE STUDIES
nitty@upm.edu.my
UPM WEBSITE
PROFILE
nitty
BM
EN

PROFESSIONAL

NAME :
(Ybhg. Profesor Dr.) NITTY HIRAWATY BINTI KAMARULZAMAN
MANAGERIAL POSITION :
DEPUTY DEAN
ENTITY :
SCHOOL OF GRADUATE STUDIES

PERMANENT POST :
PROFESSOR
ENTITY :
FACULTY OF AGRICULTURE

FIELD OF SUPERVISION
AGRIBUSINESS / FOOD SECURITY AND CLIMATE CHANGES
EDUCATION
PHD
LANCASTER UNIVERSITY, ENGLAND, UNITED KINGDOM
Graduated : 2007
MASTER (SAINS)
SEKOLAH PENGAJIAN SISWAZAH PENGURUSAN MALAYSIA, UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2003
BOOK PUBLICATION
1. International Business
    ISPN: 978-967-11994-4-2
2. Abgibusiness in Malaysia: Emerging Development and Challenges
    ISPN: 9789673448883
3. Halal logistics best practices towards supply chain performance
    ISPN: 9786297754666
JOURNAL PUBLICATION
1. Farmer?s acceptance towards fragrant rice farming: the case of non-granary areas in the East Coast, Malaysia
    Journal type: Citation-Indexed - Scopus
2. BENEFITS OF ESTABLISHING A LONG-TERM RELATIONSHIP IN THE MALAYSIAN PINEAPPLE INDUSTRY
    Journal type: Non Citation-Indexed
3. Will Consumers Purchase Stevia as a Sugar Substitute?: An Exploratory Study on Consumer Acceptance
    Journal type: Citation-Indexed - Scopus
4. Agility Barriers Analysis in the Malaysian Palm Oil Industry
    Journal type: Other Abstracting / Indexing Bodies
5. Hygiene Practices in Minimizing Aflatoxins Contamination in Peanut-Based Products: Manufacturers? Perspective
    Journal type: Other Abstracting / Indexing Bodies
6. E-Auctions: A Potential Tool for the Malaysian Agriculture Sector
    Journal type: Non Citation-Indexed
7. Application of e-Procurement Technologies for Selecting Suppliers of Agro-Based SMEs in Malaysia
    Journal type: Citation-Indexed - Scopus
8. Reverse logistics by food retailers in Klang Valley, Malaysia
    Journal type: Non Citation-Indexed
9. Factors behind third-party logistics providers readiness towards halal logistics
    Journal type: Other Abstracting / Indexing Bodies
10. STAKEHOLDERS? KNOWLEDGE, ATTITUDE, AND PRACTICES (KAP) TOWARDS AFLATOXINS CONTAMINATION IN PEANUT-BASED PRODUCTS
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
11. Application of knowledge management systems in Malaysian oil palm plantations? supply chain
    Journal type: Other Abstracting / Indexing Bodies
12. E-Procurement Adoption in the AgroBased Sector: A Malaysian Perspective
    Journal type: Citation-Indexed - Scopus
13. The impact of public assisted contract farming programmes in Malaysia
    Journal type: Non Citation-Indexed
14. Perceived Benefits of Green Logistics Practices by Malaysian Food based Manufacturers
    Journal type: Citation-Indexed - Scopus
15. The Potential Use of E-Procurement in the Malaysian Palm Oil Industry Supply Chain
    Journal type: Citation-Indexed - Scopus
16. Role of biopesticides in developing sustainable vegetable industry in Malaysia
    Journal type: Citation-Indexed - Scopus
17. Sustainability in food retail industry through reverse logistics
    Journal type: Other Abstracting / Indexing Bodies
18. The Use of Internet Applications in Managing Logistics Activities among Palm Oil Industry Participants
    Journal type: Other Abstracting / Indexing Bodies
19. EXPLORING THE POTENTIAL AND CHALLENGES OF MALAYSIAN AGRO-FOOD INDUSTRY?S INVOLVEMENT IN THE IMPLEMENTATION OF GREEN LOGISTICS PRACTICES
    Journal type: Non Citation-Indexed
20. Enhancing poultry industry competitiveness: consumer perspective on chicken meat quality based on sensory characteristics
    Journal type: Citation-Indexed - Scopus
21. Establishing Buyer-Supplier Relationship in Malaysian Pineapple Industry Supply Chain: Suppliers' Perspective
    Journal type: Non Citation-Indexed
22. Ranchers? knowledge towards sustainable swiftlet ranching
    Journal type: Non Citation-Indexed
23. Relationship between socio-economic variables and preference towards herbal-based products: the malay experience
    Journal type: Citation-Indexed - Scopus
24. CONSUMERS' PREFERENCES TOWARD ATTRIBUTES OF MANUFACTURED HALAL FOOD PRODUCTS
    Journal type: Citation-Indexed - Scopus
25. THE IMPACTS OF GAZETTEMENT ON ISLAND COMMUNITY OF TINGGI AND SIBU ISLANDS MARINE PARK, JOHOR
    Journal type: Non Citation-Indexed
26. Does Oil Palm Crop Age Make Technical Efficiency Difference Among Smallholders in Peninsular Malaysia?
    Journal type: Other Abstracting / Indexing Bodies
27. Impact of Reclamation on Fishery Activities in Malaysia
    Journal type: Non Citation-Indexed
28. Sustainable Resilience in Flood-Prone Rice Farming: Adaptive Strategies and Risk-Sharing Around Tempe Lake, Indonesia
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
29. Examining the effect of input factor allocation management on tangerine production: Evidence from Selayar Islands Regency, Indonesia
    Journal type: Citation-Indexed - Scopus
30. Measuring Consumers' preferences of stingless bee honey (meliponine honey) based on sensory characteristics
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
31. The Influences of Islamic Practices on Halal Supply Chain Integrity: A Study from the Perspective of Herbal Food SMEs in Malaysia
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
32. The impact of eWoM on halal tolerance among Malay Muslim consumers Exploring Islamic Tourism in Malaysia
    Journal type: Citation-Indexed - Scopus
33. Halal Integrity from Logistics Service Provider Perspective
    Journal type: Citation-Indexed - Scopus
34. Preserving Halal Integrity in Herbs and Herbal Industry Supply Chain
    Journal type: Non Citation-Indexed
35. Small-scale postharvest practices among plantain farmers and traders: A potential for reducing losses in rivers state, Nigeria
    Journal type: Citation-Indexed - Scopus
36. Factors influencing consumers' knowledge towards contaminated peanut-based products
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
37. The Relationship between marketing strategies and innovative market orientation on performance of halal-certified agro-food SMEs
    Journal type: Citation-Indexed - Scopus
38. Agro-food SMEs' intention to adopt halal traceability system
    Journal type: Citation-Indexed - Scopus
39. FACTORS INFLUENCING SMALLHOLDERS MUSHROOM GROWERS’ AWARENESS ON NEW MUSHROOM TECHNOLOGIES
    Journal type: MYCITE
40. The sustainability status of cut rose farming in Batu City: Uncovering data and facts from Indonesia’s largest cut rose producing city
    Journal type: Citation-Indexed - Scopus
41. Development and Optimization of a Supplier Selection Model for the Agro-Hub Supply Chain Network: A Case Study of Banten Province, Indonesia
    Journal type: Citation-Indexed - Scopus
42. Adoption of internet of things among Malaysian halal agro-food SMEs and its challenges
    Journal type: Citation-Indexed - Scopus
43. The Influences of Entrepreneurs Islamic Practices on Halal Supply Chain Integrity: A Study in Herbal Based Food Industry
    Journal type: Citation-Indexed - Scopus
44. Factors that Influence Acceptance of GM Labels on Halal Food Among Muslim Consumers
    Journal type: Non Citation-Indexed
45. Adoption Intention of Halal Traceability System among Agro-Food SMEs
    Journal type: Other Abstracting / Indexing Bodies
46. NEGOTIATION PARAMETERS OF NEEDS VERSUS INTEREST TOWARDS SUSTAINABILITY OF HALAL TALENTS IN MALAYSIA
    Journal type: MYCITE
47. Inbound Halal Logistics Practices: A Case of Local Mosques
    Journal type: Other Abstracting / Indexing Bodies
48. Relationship Between Awareness, Knowledge, and Attitude of Behavioural Intention Towards Halal Jobs among Malaysian Muslim University Students
    Journal type: Other Abstracting / Indexing Bodies
49. Generation Z’s Awareness of Eating at Halal Certified Restaurants
    Journal type: Non Citation-Indexed
50. Factors Influencing Consumers’ Behaviour Towards Fraudulent Dietary Supplements
    Journal type: Non Citation-Indexed
51. FACTORS INFLUENCING SMALL FARMERS TO PARTICIPATE IN SUGARCANE LOADING STATIONS IN THAILAND
    Journal type: Non Citation-Indexed
52. An investigation of adoption intention of halal traceability system among food SMEs
    Journal type: Citation-Indexed - Scopus
53. The Embodiment of Muslim Intention Elements in Buying Halal Food Products: A Literature Review
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
54. Review of Issues and Challenges in the Growing Use of Herbal-Based Products
    Journal type: MYCITE
55. Relationships between knowledge, attitude, and practices of food safety and hygiene among Muslim food truck handlers in the Klang Valley, Malaysia
    Journal type: Citation-Indexed - Scopus
56. Impacts of Workers on Performance: The Case of Malaysian Oil Palm Plantation
    Journal type: Citation-Indexed Journal - ERA
57. Value Chain and Stakeholders’ Analyses of Batik TulisIndustry in Indonesia
    Journal type: Citation-Indexed - Scopus
58. Nanotechnology in Food Production: A Comprehensive Bibliometric Analysis Using R-package
    Journal type: Citation-Indexed - Scopus
59. Effects of Land Reclamation Activities on Fish Catch Among Fishermen at Merambong Shoal, Johor
    Journal type: Non Citation-Indexed
60. Exploring the Factors Influencing Shrimp Farmers’ Adoption Intentions toward Improved Disease-Prevention Technologies
    Journal type: Citation-Indexed - Scopus
61. The Moderating Role of Barriers to Agility and their Impacts on Organisational Performance
    Journal type: Citation-Indexed Journal - ERA
62. ASSESSING ECONOMIC IMPACTS AND RETURNS TO INVESTMENT IN BORO RICE RESEARCH AND EXTENSION IN BANGLADESH
    Journal type: Non Citation-Indexed
63. Consumer Perception and Behaviour Towards Halal Store-Brand Products and Repurchase Intention: Insights for Marketing Strategy
    Journal type: Citation-Indexed Journal - ERA
64. Examining the Influence of Brand Recognition on the Intention to Repurchase Halal Store Brand Products: A Review
    Journal type: Citation-Indexed Journal - ERA
65. Factors Influencing Farmers’ Behavior Towards Modern Rice Varieties in Bangladesh
    Journal type: Non Citation-Indexed
66. The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs
    Journal type: Citation-Indexed Journal - ERA
67. The effectiveness of agricultural extension in rice farming in Bantaeng Regency, Indonesia: Employing structural equation modeling in search for the effective ways in educating farmers
    Journal type: Citation-Indexed Journal - ESCI
68. Does Consumer Like the Coffee? A Study of Product Quality of a Local Business Ground Roasted Coffee in North Sumatera
    Journal type: Non Citation-Indexed
69. Assessment of food safety knowledge, attitudes, and practices among street food vendors in Malaysia
    Journal type: Citation-Indexed - Scopus
PUBLICATION
2025
Sustainable Resilience in Flood-Prone Rice Farming: Adaptive Strategies and Risk-Sharing Around Tempe Lake, Indonesia
2024
Exploring the Factors Influencing Shrimp Farmers’ Adoption Intentions toward Improved Disease-Prevention Technologies
2024
The Moderating Role of Barriers to Agility and their Impacts on Organisational Performance
2024
The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs
2024
Assessment of food safety knowledge, attitudes, and practices among street food vendors in Malaysia
2024
Examining the Influence of Brand Recognition on the Intention to Repurchase Halal Store Brand Products: A Review
2024
Consumer Perception and Behaviour Towards Halal Store-Brand Products and Repurchase Intention: Insights for Marketing Strategy
2023
Relationships between knowledge, attitude, and practices of food safety and hygiene among Muslim food truck handlers in the Klang Valley, Malaysia
2023
Impacts of Workers on Performance: The Case of Malaysian Oil Palm Plantation
2023
Value Chain and Stakeholders’ Analyses of Batik TulisIndustry in Indonesia
2023
Nanotechnology in Food Production: A Comprehensive Bibliometric Analysis Using R-package
2022
The Embodiment of Muslim Intention Elements in Buying Halal Food Products: A Literature Review
2021
An investigation of adoption intention of halal traceability system among food SMEs
2021
Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers
2020
The Relationship between marketing strategies and innovative market orientation on performance of halal-certified agro-food SMEs
2020
Adoption of internet of things among Malaysian halal agro-food SMEs and its challenges
2020
Inbound Halal Logistics Practices: A Case of Local Mosques
2020
Relationship Between Awareness, Knowledge, and Attitude of Behavioural Intention Towards Halal Jobs among Malaysian Muslim University Students
2020
Agro-food SMEs' intention to adopt halal traceability system
2019
The impact of eWoM on halal tolerance among Malay Muslim consumers Exploring Islamic Tourism in Malaysia
2019
Measuring Consumers' preferences of stingless bee honey (meliponine honey) based on sensory characteristics
2019
Halal Integrity from Logistics Service Provider Perspective
2019
Small-scale postharvest practices among plantain farmers and traders: A potential for reducing losses in rivers state, Nigeria
2019
The Influences of Islamic Practices on Halal Supply Chain Integrity: A Study from the Perspective of Herbal Food SMEs in Malaysia
2019
The Influences of Entrepreneurs Islamic Practices on Halal Supply Chain Integrity: A Study in Herbal Based Food Industry
2019
Adoption of internet of things among Malaysian halal agro-food smes and its challenges
2019
Adoption Intention of Halal Traceability System among Agro-Food SMEs
2018
Muslim consumers’ awareness and perception of Halal food fraud
2018
Measuring consumers’ preferences of stingless bee honey (Meliponine honey) based on sensory characteristics
2018
Factors influencing consumers' knowledge towards contaminated peanut-based products
2017
Does Oil Palm Crop Age Make Technical Efficiency Difference Among Smallholders in Peninsular Malaysia?
2016
Towards a Sustainable Edible-Nest Swiftlet Ranching Industry: Knowledge Creation among Ranchers
2016
Assessing Visitors? Awareness on Sustaining Marine Ecosystem in Tinggi and Sibu Islands, Johor
2016
STAKEHOLDERS? KNOWLEDGE, ATTITUDE, AND PRACTICES (KAP) TOWARDS AFLATOXINS CONTAMINATION IN PEANUT-BASED PRODUCTS
2015
Stakeholders? Knowledge, Attitude, and Practices (KAP) towards Aflatoxins Contamination in Peanut-Based Products
2015
Hygiene Practices in Minimizing Aflatoxins Contamination in Peanut-Based Products: Manufacturers? Perspective
2015
AN EMPIRICAL ANALYSIS OF LONG-TERM BUYER-SUPPLIER RELATIONSHIPS IN AN AGRI-FOOD SUPPLY CHAIN
2015
FISHERMEN INVOLVEMENT IN SUSTAINABLE FISHERIES AT MERAMBONG SHOAL
2015
Agility Barriers Analysis in the Malaysian Palm Oil Industry
2015
Three Tier Ranking System for Assessing Firm Performance in a Multi Formated Retail Industry
2014
Will Consumers Purchase Stevia as a Sugar Substitute?: An Exploratory Study on Consumer Acceptance
2014
Enhancing poultry industry competitiveness: consumer perspective on chicken meat quality based on sensory characteristics
2014
Sustainability in food retail industry through reverse logistics
2014
CONSUMERS' PREFERENCES TOWARD ATTRIBUTES OF MANUFACTURED HALAL FOOD PRODUCTS
2014
Conceptual framework for estimating postharvest losses in food supply chains: the case of plantain fruits in Nigeria
2014
Factors behind third-party logistics providers readiness towards halal logistics
2013
Relationship between socio-economic variables and preference towards herbal-based products: the malay experience
2013
E-Procurement Adoption in the AgroBased Sector: A Malaysian Perspective
2013
Farmer?s acceptance towards fragrant rice farming: the case of non-granary areas in the East Coast, Malaysia
2013
Sustainability retailing: a Malaysian food retail industry experience
2013
QUALITY ASSURANCE FOR FOOD-BASED PRODUCTS IN MALAYSIA
2013
ASSESSMENT OF SUPPLIER SELECTION OF MALAYSIAN FISH-BASED SMES SUPPLY CHAIN
2013
Environment sustainability of Malaysian food retail industry: a study into sustainability retailing in Malaysia
2013
The Potential Use of E-Procurement in the Malaysian Palm Oil Industry Supply Chain
2013
Application of e-Procurement Technologies for Selecting Suppliers of Agro-Based SMEs in Malaysia
2012
Perceived Benefits of Green Logistics Practices by Malaysian Food based Manufacturers
2012
Role of biopesticides in developing sustainable vegetable industry in Malaysia
2011
CONSUMERS? PREFERENCES TOWARDS ATTRIBUTES OF MANUFACTURED HALAL FOOD PRODUCTS
2011
Application of knowledge management systems in Malaysian oil palm plantations? supply chain
2009
Application of Knowledge Management Systems in Malaysian Oil Palm Plantations' Supply Chain
2009
The Use of Internet Applications in Managing Logistics Activities among Palm Oil Industry Participants
2008
Establishing an E-Logistics in the Malaysian Palm Oil Industry