A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. NURUL'AIN BINTI MOHD HASSAN
ASSOCIATE PROFESSOR
FACULTY OF MODERN LANGUAGES AND COMMUNICATION
namh@upm.edu.my
UPM WEBSITE
PROFILE
namh
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) NURUL'AIN BINTI MOHD HASSAN
POST :
ASSOCIATE PROFESSOR
ENTITY :
FACULTY OF MODERN LANGUAGES AND COMMUNICATION

FIELD OF SUPERVISION
COMMUNICATION TECHNOLOGY / HUMAN COMMUNICATION / MANAGEMENT / MASS COMMUNICATION / ORGANIZATIONAL COMMUNICATION


PUBLICATION
2024
Leveraging Electronic Word-of-Mouth to Enhance Mobile App Consumer Satisfaction: The Mediating Role of Brand Awareness
2024
Purchase intentions for cultural heritage products in E-commerce live streaming: An ABC attitude theory analysis
2024
The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction
2024
Enhancing Corporate Social Responsibility through Microblog Platform: A Consumer Behavior Information Analysis Approach
2023
A Systematic Literature Review of Localization Strategies of the Global Format Reality TV in China in the Past Decade (2012 2022)
2023
From Global to Local: Examining the Localization Strategies of Transnational Format Reality TV The Voice of China
2023
Customer Satisfaction in the Field of Corporate Social Responsibility Research - A Visual Analysis based on Citespace Software
2023
Local Government Weibo Use and Public Engagement in COVID-19: A Mediating Role of Government Trust, Credibility, and Transparency
2023
The Performance of Corporate Social Responsibility Communication in the Web2.0 Era: A Bibliometric Analysis of CSR Communication in Social Media Field
2023
The Communication Strategy of Brand Advertising in the New Media Era
2022
Carlsberg reputation as an influencing factor between consumer attitude towards corporate social responsibility and brand acceptance
2022
Corporate social responsibility initiatives and consumer satisfaction in an internet-based company: A mediating role of communication in the social media
2021
Framing 'China' in Malaysian political sphere: A content analysis of China related reports during the 2018 election of The Star
2021
The Influence of Self-Efficacy in Ethical Consideration and Decision-Making Process: Views from Malaysian Public Relations Practitioners
2021
Framing Theory Application in Public Relations: The Lack of Dynamic Framing Analysis in Competitive Context
2020
Determinants of Internal Corporate Social Responsibility Practices and Employee Engagement: A Study of Malaysian Private Higher Education Institution
2020
Mediating Role of Job Satisfaction on Internal Corporate Social Responsibility Practices and Employee Engagement in Higher Education Sector
2020
Determinants of Corporate Reputation: A Study of Consumers' Perspective of Malaysian Aviation Company
2019
Students' perception on the selected facets of reputation quotient: A case study of a Malaysian public university
2019
Internal corporate social responsibility practices and employees' job satisfaction in a Malaysian banking company
2019
Roles and ethical consequences of non-performance of public relations practitioners in Nigeria
2018
Application of selected facets of RepTrak reputation model on Carlsberg Malaysia as one of the companies in tobacco, gambling, alcohol and pornography (TGAP) industry
2018
Corporate social responsibility practices from the employees' perspectives: A case of Malaysian Higher Education Institution
2018
Predictors of employees' job satisfaction through corporate social responsibility (CSR) practices in Malaysian banking company
2017
Managing standards in corporate social responsibility online: A case study of a Malaysian higher learning institution