PROFILE

UPM's Staff Profile

PROF. MADYA DR. MASRAH AZRIFAH BINTI AZMI MURAD

DEPUTY DIRECTOR (CORPORATE DATA)

FACULTY OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY

masrah@upm.edu.my

PROFESSIONAL

UPM WEBSITE

PROFILE

masrah

PROFESSIONAL

NAME :

(Prof. Madya Dr.) MASRAH AZRIFAH BINTI AZMI MURAD

MANAGERIAL POSITION :

DEPUTY DIRECTOR (CORPORATE DATA)

ENTITY :

PERMANENT POST :

ASSOCIATE PROFESSOR

ENTITY :

FACULTY OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY

FIELD OF SUPERVISION

EDUCATIONAL TECHNOLOGY / INFORMATION RETRIEVAL / INFORMATION SYSTEMS / INTELLIGENT SYSTEMS

EDUCATION

PHD
UNIVERSITY OF BRISTOL, BRISTOL, ENGLAND
Graduated : 2005

SARJANA TEKNOLOGI MAKLUMAT
UNIVERSITI KEBANGSAAN MALAYSIA, BANGI, SELANGOR
Graduated : 1999

BACHELOR OF SCIENCES (BUSINESS ADMINISTRATION)
DREXEL UNIVERSITY
Graduated : 1997

INTERNATIONAL DIPLOMA IN COMPUTER STUDIES
THE INTERNATIONAL CENTRE FOR INFORMATION TECHNOLOGY, UNITED KINGDOM
Graduated : 1991

JOURNAL PUBLICATION

1. An analysis of ontology engineering methodologies: a literature review
Journal type: Citation-Indexed - Scopus

2. Presentation Mining Tool: From Slides to Mind Maps
Journal type: Citation-Indexed - Scopus

3. A review on soft computing techniques in automated negotiation
Journal type: Citation-Indexed - Scopus

4. COMPARING TWO CORPUS-BASED METHODS
Journal type: Other Abstracting / Indexing Bodies

5. An agent-based supplier selection framework: fuzzy case-based reasoning perspective
Journal type: Citation-Indexed - Scopus

6. A Refined Methodology for Paraphrase Acquisition
Journal type: Non Citation-Indexed

7. Pareto-optimal Algorithm in Bilateral Automated Negotiation
Journal type: Citation-Indexed - Scopus

8. Evaluation of Frequent-Path Adaptability Aspect in ADWEF Applying Basic Business Processes
Journal type: Citation-Indexed - Scopus

9. Sentiment Classification of Financial News Using Statistical Features
Journal type: Citation-Indexed Journal - Science Citation Index (JCR)

10. Privacy and Security Problems in Using Health Information Application in Smart National Identity Card (SNIC)
Journal type: Citation-Indexed - Scopus

11. The Role of Measurement, Analysis and Knowledge Management Criterion in MBNQA Model to Manage Institutions of Higher Education
Journal type: Citation-Indexed Journal - ERA

12. The Effect of Information Systems Criterion on the EFQM Model in Institutions of Higher Education
Journal type: Citation-Indexed - Scopus

13. Malay Documents Clustering Algorithm based on Singular Value Decomposition
Journal type: Other Abstracting / Indexing Bodies

14. Adaptable Decentralized Service Oriented Architecture
Journal type: Citation-Indexed Journal - Science Citation Index (JCR)

15. An Experimental Study of Classification Algorithms for Crime Prediction
Journal type: Citation-Indexed - Scopus

16. A Negation Query Engine for Complex Query Transformations
Journal type: Citation-Indexed - Scopus

17. A Proposed Framework for the Development of an Interactive Natural Language Interface to Ontologies
Journal type: Citation-Indexed - Scopus

18. Term Weighting Schemes Experiment based on SVD for Malay Text Retrieval
Journal type: Non Citation-Indexed

19. Business Process Distribution: An Intelligent Approach
Journal type: Non Citation-Indexed

20. GENERATING PARETO-OPTIMAL OFFERS IN BILATERAL AUTOMATED NEGOTIATION WITH ONE-SIDE UNCERTAIN IMPORTANCE WEIGHTS
Journal type: Citation-Indexed Journal - Science Citation Index (JCR)

21. A Survey of Searching and Information Extraction on a Classical Text Using Ontology-based semantics modeling: A Case of Quran
Journal type: Citation-Indexed Journal - Science Citation Index (JCR)

22. User Guidance for Effective Query Interpretation in Natural Language Interfaces to Ontologies
Journal type: Non Citation-Indexed

23. Measuring Word Similarity Based on the Optimal Transformation and Combination of Features
Journal type: Other Abstracting / Indexing Bodies

24. EMERGING AND PROSPERING TRENDS IN CRIME ANALYSIS AND INVESTIGATION SYSTEMS: A LITERATURE REVIEW
Journal type: Citation-Indexed - Scopus

25. The Role of Similarity Measurement in an Agent-Based Supplier Selection Framework
Journal type: Citation-Indexed - Scopus

26. An Adaptive e-Assessment to Estimate Examinees' Ability based on Neural Network Approach
Journal type: Citation-Indexed - Scopus

27. Sarcastic Tweets Detection Based on Sentiment Hashtags Analysis
Journal type: Citation-Indexed - Scopus

28. A hybrid method of feature extraction and naive bayes classification for splitting identifiers
Journal type: Citation-Indexed - Scopus

29. An ontology development approach using concept maps driven by automatic term extraction
Journal type: Citation-Indexed - Scopus

30. A mathematical evaluation for measuring correctness of domain ontologies using concept maps
Journal type: Citation-Indexed Journal - Science Citation Index (JCR)

31. Online Information Seeking: A Review of the Literature in the Health Domain
Journal type: Other Abstracting / Indexing Bodies

32. Online Health Information Seeking and Information Quality: A Preliminary Contemplation
Journal type: Citation-Indexed - Scopus

33. Quantitative Assessment of Concept Maps for Conceptualizing Domain Ontologies: A Case of Quran
Journal type: Citation-Indexed - Scopus

34. The Design of Knowledge-Based Sentiment Analysis to Detect Depression Based on Youths' Song Listening Behaviour: A Preliminary Study
Journal type: Citation-Indexed Journal - ERA

35. The Usability of Training Management System for Teachers’ Professional Development: A Preliminary Study
Journal type: MYCITE

36. Exploratory factor analysis of the items for measuring consumers' online health information seeking
Journal type: Citation-Indexed - Scopus

37. Exploring Items for Measuring Self-initiated Professional Development Construct in The Context of Continuous Professional Development System Usage
Journal type: Citation-Indexed Journal - ERA

38. THE SOCIAL MEDIA EFFECT: HOW K-POP FANS ARE DRIVEN BY SOCIAL INFLUENCE AND COMMUNITY NORMS
Journal type: MYCITE

39. Understanding Technology Acceptance and Use in Social Media Platforms: A Systematic Literature Review and the Development of Research Framework
Journal type: Citation-Indexed - Scopus

40. The Impact of Hallyu Globalization on Attitudes and Behavior of Malaysians
Journal type: Non Citation-Indexed

41. A Model for Enhancing Pattern Recognition in Clinical Narrative Datasets through Text-Based Feature Selection and SHAP Technique
Journal type: Citation-Indexed - Scopus

42. Advancing music emotion recognition: large‑scale dataset construction and evaluator impact analysis
Journal type: Citation-Indexed Journal - Science Citation Index (JCR)

43. A Weighted Difference Loss Approach for Enhancing Multi-Label Classification
Journal type: Citation-Indexed Journal - Science Citation Index (JCR)

44. Enhancing Diagnostic Precision through AI in Medical Imaging: A Comprehensive Review of Advances and Challenges
Journal type: Citation-Indexed - Scopus

45. Exploring the Influence of Performance Expectancy on Social Media Usage among Korean Pop (K-pop) Fans: An Observational Qualitative Study
Journal type: MYCITE

PUBLICATION

2025

A Weighted Difference Loss Approach for Enhancing Multi-Label Classification

2025

Advancing music emotion recognition: large?scale dataset construction and evaluator impact analysis

2024

Understanding Technology Acceptance and Use in Social Media Platforms: A Systematic Literature Review and the Development of Research Framework

2024

Information behaviour model of e-health literacy for online health information-seeking effectiveness

2024

A Model for Enhancing Pattern Recognition in Clinical Narrative Datasets through Text-Based Feature Selection and SHAP Technique

2024

Crop Yield Prediction in Agriculture: A Comprehensive Review of Machine Learning and Deep Learning Approaches, with Insights for Future Research and Sustainability

2023

Exploratory factor analysis of the items for measuring consumers' online health information seeking

2023

Exploring Items for Measuring Self-initiated Professional Development Construct in The Context of Continuous Professional Development System Usage

2022

EXPLORATORY FACTOR ANALYSIS OF THE ITEMS FOR MEASURING CONSUMERS� ONLINE HEALTH INFORMATION-SEEKING

2021

The Design of Knowledge-Based Sentiment Analysis to Detect Depression Based on Youths' Song Listening Behaviour: A Preliminary Study

2020

Quantitative Assessment of Concept Maps for Conceptualizing Domain Ontologies: A Case of Quran

2019

Online Health Information Seeking and Information Quality: A Preliminary Contemplation

2019

Quantitative assessment of Concept Maps for Conceptualizing Domain Ontologies: A case of Quran

2018

A mathematical evaluation for measuring correctness of domain ontologies using concept maps

2018

Online Information Seeking: A Review of the Literature in the Health Domain

2017

Sentiment Classification of Financial News Using Statistical Features

2017

An ontology development approach using concept maps driven by automatic term extraction

2017

A hybrid method of feature extraction and naive bayes classification for splitting identifiers

2016

Presentation Mining Tool: From Slides to Mind Maps

2016

Sarcastic Tweets Detection Based on Sentiment Hashtags Analysis

2015

An agent-based supplier selection framework: fuzzy case-based reasoning perspective

2015

The Role of Measurement, Analysis and Knowledge Management Criterion in MBNQA Model to Manage Institutions of Higher Education

2015

The Effect of Information Systems Criterion on the EFQM Model in Institutions of Higher Education

2014

A Proposed Framework for the Development of an Interactive Natural Language Interface to Ontologies

2014

Privacy and Security Problems in Using Health Information Application in Smart National Identity Card (SNIC)

2014

An Adaptive e-Assessment to Estimate Examinees' Ability based on Neural Network Approach

2013

EMERGING AND PROSPERING TRENDS IN CRIME ANALYSIS AND INVESTIGATION SYSTEMS: A LITERATURE REVIEW

2013

A Survey of Searching and Information Extraction on a Classical Text Using Ontology-based semantics modeling: A Case of Quran

2013

An Experimental Study of Classification Algorithms for Crime Prediction

2013

A Negation Query Engine for Complex Query Transformations

2013

An analysis of ontology engineering methodologies: a literature review

2013

The Role of Similarity Measurement in an Agent-Based Supplier Selection Framework

2012

Measuring Word Similarity Based on the Optimal Transformation and Combination of Features

2012

Evaluation of Frequent-Path Adaptability Aspect in ADWEF Applying Basic Business Processes

2012

GENERATING PARETO-OPTIMAL OFFERS IN BILATERAL AUTOMATED NEGOTIATION WITH ONE-SIDE UNCERTAIN IMPORTANCE WEIGHTS

2011

Pareto-optimal Algorithm in Bilateral Automated Negotiation

2011

A review on soft computing techniques in automated negotiation

2011

Adaptable Decentralized Service Oriented Architecture

2011

COMPARING TWO CORPUS-BASED METHODS

2010

Pareto-optimal Algorithm in Bilateral Automated Negotiation with Maximum Greedy Trade-offs

2009

Malay Documents Clustering Algorithm based on Singular Value Decomposition

DISCLAIMER: All contents are my personal view & experience. UPM will not be held responsible or liable for any issue including misfortune, accidents, injury, death, damage, lost, delay or inconvenience.

All rights reserved. Any materials cannot be reproduced or stored in any form without the written consent of the publisher. If there are contents that inappropriate, infringe any copyright or against any Malaysia law or regulation, please report it here.

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