A
PROFILE
Laman Web Staf UPM
DR. NORLIANA BINTI HASHIM
PENSYARAH KANAN
FAKULTI BAHASA MODEN DAN KOMUNIKASI
h_norliana@upm.edu.my
Laman Web UPM
PROFILE
h_norliana
BM
EN

PROFESIONAL

NAMA :
(Dr.) NORLIANA BINTI HASHIM
JAWATAN :
PENSYARAH KANAN
PTJ :
FAKULTI BAHASA MODEN DAN KOMUNIKASI

BIDANG PENYELIAAN
COMMUNICATION TECHNOLOGY / CORPORATE COMMUNICATION / MASS COMMUNICATION / ORGANIZATIONAL COMMUNICATION
PENDIDIKAN
DOKTOR FALSAFAH KOMUNIKASI
UNIVERSITI KEBANGSAAN MALAYSIA
Graduated : 2017
SARJANA SAINS SOSIAL (PENGURUSAN KOMUNIKASI)
UNIVERSITI KEBANGSAAN MALAYSIA
Graduated : 2013
IJAZAH SARJANA MUDA PENGURUSAN AWAM DENGAN KEPUJIAN
UNIVERSITI UTARA MALAYSIA
Graduated : 2006
PENERBITAN BUKU
1. LAPORAN KAJIAN PENGESANAN GRADUAN UPM 2017
    ISPN: 9789832408613
PENERBITAN JOURNAL
1. Perspektif Sebenar Kebolehpasaran Graduan di Malaysia Melalui Tingkah Laku Komunikasi Publik
    Journal type: Other Abstracting / Indexing Bodies
2. Peranan Perhubungan Awam dalam Segmentasi Publik terhadap Isu Kebolehpasaran Graduan
    Journal type: Non Citation-Indexed
3. STOPS: MENGUNGKAI ISU KEBOLEHPASARAN GRADUAN DI MALAYSIA
    Journal type: Citation-Indexed - Scopus
4. Faktor-faktor yang Mempengaruhi Hubungan Organisasi Publik Menurut Persepsi Alumni Sebuah Fakulti di Universitas Kebangsaan Malaysia
    Journal type: Non Citation-Indexed
5. Pengurusan Komunikasi Pemimpin dalam Organisasi dan Hubungannya Terhadap peningkatan Produktiviti Pekerja
    Journal type: Other Abstracting / Indexing Bodies
6. MALAY AND NON-MALAY WORKING ADULTS: MULTIGROUP-ANALYSIS ON THE DIFFERENCES OF INFLUENCE BETWEEN THE FREQUENT WATCHED PROGRAMS ON PORTAL TV AND SATISFACTION ON GRATIFICATION NEEDS
    Journal type: Citation-Indexed Journal - ERA
7. Viewers’ Choice: Discrete Choice Elements of Viewer’s in Portal Television Usage and Preferred Types of Programs Watched Frequency in Achieving Gratifications
    Journal type: Citation-Indexed Journal - ERA
8. APPLYING THE ELABORATION LIKELIHOOD MODEL TO ANALYZE THE EFFECTS OF DEPRESSION PUBLIC SERVICE ANNOUNCEMENTS AMONG MALAYSIAN COLLEGE STUDENTS
    Journal type: Other Abstracting / Indexing Bodies
9. Relationship between Whatsapp Usage and Employee Engagement in Ministry of Communication and Multimedia Malaysia
    Journal type: Citation-Indexed Journal - ERA
10. Intercultural Adjustment in High Context Communication: The Mediating Role of Intercultural Willingness to Communicate on AUM Theory
    Journal type: Citation-Indexed Journal - ERA
11. Examining Factors of Health Information Communicant Activeness of Chinese Residents in Outdoor Activities during Public Health Emergencies
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
12. Preferred Reporting Items for A Systematic Review and Meta-Analysis (Prisma): The Relationship between Social Media Use and Political Participation Behavior
    Journal type: Citation-Indexed Journal - ERA
13. The Relationship between Manager’s Communication Style and Employees’ Job Satisfaction
    Journal type: Citation-Indexed Journal - ERA
14. The Influencing Factors of Public Communication Behavior for Public Health Emergencies
    Journal type: Citation-Indexed Journal - ERA
15. Teori Situasi Publik (STP): Mengungkai Isu Komunikasi WhatsApp di Malaysia
    Journal type: Citation-Indexed - Scopus
16. Digital and Social Interaction: A systematic Literature Review of TikTok's Appeal via Uses and Gratification Theory
    Journal type: Citation-Indexed - Scopus
17. Mediating Effect of Emotional Response Between Streamers’ Characteristics and Consumer Purchase Intention in E-Commerce Live Streaming
    Journal type: Citation-Indexed - Scopus
18. Situational Theory of Problem Solving (STOPS): A Foundational Theory of Publics and It’s Application in an Eastern Cultural Context
    Journal type: Citation-Indexed Journal - ERA
19. Unveiling the Technology Acceptance Model: A Systematic Review of Evolution, Impact Across Industries and Future Directions
    Journal type: Citation-Indexed - Scopus
20. Unraveling the Social Media Experience: A Captivating Exploration of Uses and Gratifications Theory
    Journal type: Citation-Indexed Journal - ERA
21. Mediating Effect of Cognitive Image and Emotional Image on Tourism live-streaming of Users
    Journal type: Citation-Indexed - Scopus
22. Navigating new media: the impact of short video platforms on political news consumption among Chinese university students
    Journal type: Citation-Indexed - Scopus
PENERBITAN
2025
The Mediating Role of Parasocial Relationships in the Influence of Intimate Source Disclosure on Purchase Intention in China’s Luxury Cosmetics Market
2025
Navigating new media: the impact of short video platforms on political news consumption among Chinese university students
2025
Mediating Effect of Cognitive Image and Emotional Image on Tourism live-streaming of Users
2024
Digital and Social Interaction: A systematic Literature Review of TikTok's Appeal via Uses and Gratification Theory
2024
Mediating Effect of Emotional Response Between Streamers’ Characteristics and Consumer Purchase Intention in E-Commerce Live Streaming
2024
Unveiling the Technology Acceptance Model: A Systematic Review of Evolution, Impact Across Industries and Future Directions
2024
Situational Theory of Problem Solving (STOPS): A Foundational Theory of Publics and It’s Application in an Eastern Cultural Context
2023
Examining Factors of Health Information Communicant Activeness of Chinese Residents in Outdoor Activities during Public Health Emergencies
2023
The Influencing Factors of Public Communication Behavior for Public Health Emergencies
2023
Preferred Reporting Items for A Systematic Review and Meta-Analysis (Prisma): The Relationship between Social Media Use and Political Participation Behavior
2023
Unraveling the Social Media Experience: A Captivating Exploration of Uses and Gratifications Theory
2023
Teori Situasi Publik (STP): Mengungkai Isu Komunikasi WhatsApp di Malaysia
2022
Intercultural Adjustment in High Context Communication: The Mediating Role of Intercultural Willingness to Communicate on AUM Theory
2022
Relationship between Whatsapp Usage and Employee Engagement in Ministry of Communication and Multimedia Malaysia
2021
Viewers’ Choice: Discrete Choice Elements of Viewer’s in Portal Television Usage and Preferred Types of Programs Watched Frequency in Achieving Gratifications
2021
MALAY AND NON-MALAY WORKING ADULTS: MULTIGROUP-ANALYSIS ON THE DIFFERENCES OF INFLUENCE BETWEEN THE FREQUENT WATCHED PROGRAMS ON PORTAL TV AND SATISFACTION ON GRATIFICATION NEEDS
2021
APPLYING THE ELABORATION LIKELIHOOD MODEL TO ANALYZE THE EFFECTS OF DEPRESSION PUBLIC SERVICE ANNOUNCEMENTS AMONG MALAYSIAN COLLEGE STUDENTS
2020
Pengurusan Komunikasi Pemimpin dalam Organisasi dan Hubungannya Terhadap peningkatan Produktiviti Pekerja
2018
Perspektif Sebenar Kebolehpasaran Graduan di Malaysia Melalui Tingkah Laku Komunikasi Publik
2016
STOPS: MENGUNGKAI ISU KEBOLEHPASARAN GRADUAN DI MALAYSIA
2013
The Relationship between Manager’s Communication Style and Employees’ Job Satisfaction