Intellectual Property Management
- 15 Jan 2021
• Business innovation is systemic and requires careful consideration of all aspects of the business.
• IPM is a highly sophisticated topic and requires an understanding of IP law, technology, economics and finance.
• Companies need a proper incentive for taking the financial risk for developing
new products or knowledge and therefore should be allowed to make an
appropriate financial return on their R&D efforts.
• IP was to protect the competitive position of the company’s products and
markets, IP was almost universally thought of as a legal process, and therefore the responsibility for IP decisions fell outside the responsibilities of managers.
• Managing IPM is to actively reconcile opportunity with market context and allocate resources to realize a profitable end. This requires knowledge of management disciplines such as economics, marketing, operations, finance, accounting, technology, organizational form, distribution and all possible combinations thereof.
• IPM requires an integration of the legal processes of IP acquisition, IP maintenance, IP exploitation and IP enforcement with business strategies and objectives.