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ENCIK ASRIZAM BIN ESAM
PEGAWAI PENYELIDIK
OFFICE OF THE DEPUTY VICE CHANCELLOR (RESEARCH & INNOVATION)
asrizam
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Strategy for IPM

- 15 Jan 2021
• An IP Strategy must address the management of IP internally as well as externally. The internal IPM is important because if IP in not identified and protected there will not be anything to manage! Secondly, the IPM strategy must be directed externally to have any effect on the company's competitiveness and economic wealth.
• Patents filing strategies - Patent filings may either be of an offensive nature or of a defensive nature;
• Offensive strategy is to;
 Obtain a Competitive Advantage:
 Generate Income
 Be used as bargaining chips:
 Transfer Patent Rights:
• Patent protection is obtained as part of a defensive strategy as follows:
• To Fence technology in
• To Block Competitors
• To confuse or Intimidate Competitors


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