A
PROFILE
UPM's Staff Profile
DR. ANITA BINTI ROSLI
SENIOR LECTURER
anitarosli@upm.edu.my
UPM WEBSITE
PROFILE
anitarosli
BM
EN

PROFESSIONAL

NAME :
(Dr.) ANITA BINTI ROSLI
POST :
SENIOR LECTURER
ENTITY :

FIELD OF SUPERVISION
AGRICULTURAL ECONOMICS / AGRICULTURAL EXTENSION / AGRICULTURAL POLICY / ETHNIC STUDIES / MARKETING
EDUCATION
DOKTOR FALSAFAH
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2013
SARJANA EKONOMI
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2009
SARJANA MUDA SAINS SOSIAL (KEPUJIAN)
UNIVERSITI MALAYSIA SARAWAK, KUCHING, SARAWAK
Graduated : 2003
JOURNAL PUBLICATION
1. Issues and Challenges In the Production of Handicrafts by Iban and Orang Ulu Women in Central Sarawak
    Journal type: Non Citation-Indexed
2. TECHNICAL EFFICIENCY AMONG PEPPER FARMERS IN SARAWAK, MALAYSIA: A STOCHASTIC FRONTIER ANALYSIS
    Journal type: Citation-Indexed - Scopus
3. The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia
    Journal type: Citation-Indexed Journal - ERA
4. Iban Women and Side-Income Generation in Bintulu
    Journal type: Citation-Indexed Journal - ERA
5. Participation of Women in Side-Income: A case study of Iban Women as a Bread-earner in the Family in Sarawak
    Journal type: Citation-Indexed Journal - ERA
6. Iban Women Development and Empowerment: Role of Iban Women as Breadwinner in the Family
    Journal type: Citation-Indexed - Scopus
7. Consumer Evaluation System in Webcast Based on Data Analysis
    Journal type: Citation-Indexed - Scopus
8. Farming Practices Among Hill Paddy Smallholders in Sg. Asap, Belaga, Sarawak
    Journal type: Citation-Indexed Journal - ERA
9. Optimization of the Effect of Network Information Flow Advertising Based on User Behavior Data Encryption and Deep Learning
    Journal type: Citation-Indexed - Scopus
10. Operational Efficiency of Pharmaceutical Companies in China: Based on Three-Stage DEA with Undesirable Outputs
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
11. Evaluation of Operational Efficiency in China’s Pharmaceutical Industry and Analysis of Environmental Impacts
    Journal type: Citation-Indexed - Scopus
12. Role of Consumer IoT Smart Devices for Safety and Security of Data Privacy to Enhance User Experience of E-Commerce
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
13. Efficiency analysis of listed pharmaceutical companies in China: A method combining three-stage DEA with undesirable output, PCA, and tobit regression
    Journal type: Citation-Indexed Journal - Science Citation Index (JCR)
14. Evaluating the Effectiveness of Social Media in-Feed Advertising in China
    Journal type: Other Abstracting / Indexing Bodies
PUBLICATION
2025
Evaluation of Operational Efficiency in China’s Pharmaceutical Industry and Analysis of Environmental Impacts
2025
Operational Efficiency of Pharmaceutical Companies in China: Based on Three-Stage DEA with Undesirable Outputs
2025
Evaluating the Effectiveness of Social Media in-Feed Advertising in China
2025
Role of Consumer IoT Smart Devices for Safety and Security of Data Privacy to Enhance User Experience of E-Commerce
2025
Optimization of the Effect of Network Information Flow Advertising Based on User Behavior Data Encryption and Deep Learning
2025
Efficiency analysis of listed pharmaceutical companies in China: A method combining three-stage DEA with undesirable output, PCA, and tobit regression
2024
Service Quality Performance of E-Hailing Services in Sarawak Malaysia
2024
The Effects of Service Quality of Public Transport Towards Passenger Preferences: Evidence from Major Cities in Sarawak State, Malaysia
2023
Farming Practices Among Hill Paddy Smallholders in Sg. Asap, Belaga, Sarawak
2023
Participation of Women in Side-Income: A case study of Iban Women as a Bread-earner in the Family in Sarawak
2023
Iban Women Development and Empowerment: Role of Iban Women as Breadwinner in the Family
2023
TOWARDS BETTER PUBLIC TRANSPORT SERVICES: UNDERSTANDING SERVICE QUALITY ATTRIBUTES OF PUBLIC TRANSPORT IN STATES OF DEVELOPING COUNTRIES
2021
Iban Women and Side-Income Generation in Bintulu
2021
The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia
2020
The Nexus between Economic Growth and Natural Resource Abundance in Selected ASEAN countries before Pandemic Covid-19
2020
TECHNICAL EFFICIENCY AMONG PEPPER FARMERS IN SARAWAK, MALAYSIA: A STOCHASTIC FRONTIER ANALYSIS