A
PROFILE
UPM's Staff Profile
PROF. MADYA DR. RAJA NERINA BINTI RAJA YUSOF
ASSOCIATE PROFESSOR
nerina@upm.edu.my
nerina
BM
EN

PROFESSIONAL

NAME :
(Prof. Madya Dr.) RAJA NERINA BINTI RAJA YUSOF
POST :
ASSOCIATE PROFESSOR
ENTITY :

FIELD OF SUPERVISION
HALAL PRODUCTS MANAGEMENT / MANAGEMENT
EDUCATION
PHD
UNIVERSITY OF OTAGO, OTAGO, NEW ZELAND
Graduated : 2010
MASTER SAINS
UNIVERSITI PUTRA MALAYSIA, SERDANG, SELANGOR
Graduated : 2003
BACELOR SAINS (BUSINESS STUDIES)
INDIANA UNIVERSITY, INDIANA, UNITED STATES
Graduated : 1998
BOOK PUBLICATION
1. International Business
    ISPN: 978-967-11994-4-2
2. JOURNEY OF PASSION - UPM'S AACSB STORY
    ISPN: 978-967-5771-72-9
3. Halal logistics best practices towards supply chain performance
    ISPN: 9786297754666
4. Case Studies Of Selected SME Businesses
    ISPN: 978-967-12543-3-2
5. Marketing : A Compendium
    ISPN: 978-967-344-444-1
6. Instructor's Guide Business Management Cases in Malaysia
    ISPN: 978-967-344-371-0
7. Selected Issues in Hospitality and Tourism Sustainability
    ISPN: 978-967-344-430-4
JOURNAL PUBLICATION
1. Chris & Co.: Sustainability of Investment in Taiwan
    Journal type: Non Citation-Indexed
2. If You Were in My Shoes
    Journal type: Non Citation-Indexed
3. Tabung Haji's Global Standards for Hajj Management
    Journal type: Non Citation-Indexed
4. Petra University (PU) Press: A Division with a Delemma
    Journal type: Non Citation-Indexed
5. Psychometric Properties of Decision to Study Abroad Attributes among International Edu-tourists from Emerging Economies
    Journal type: Other Abstracting / Indexing Bodies
6. THE MOTIVATIONAL APPROACH OF RELIGION: THE SIGNIFICANCE OF RELIGIOUS ORIENTATION ON CUSTOMER BEHAVIOUR
    Journal type: Other Abstracting / Indexing Bodies
7. Religion in Consumer Behavior Research: The significance of Religious Commitment and Religious Affiliation
    Journal type: Other Abstracting / Indexing Bodies
8. Intention to Practice Reduce, Reuse & Recycle (3R) Among Expatriates Working in Malaysia
    Journal type: Citation-Indexed Journal - ERA
9. Determinants of Customer Loyalty: A Review and Future Directions
    Journal type: Other Abstracting / Indexing Bodies
10. CUSTOMER LOYALTY: ANTECEDENTS, APPROACHES AND INFLUENCES OF CULTURE AND RELIGION
    Journal type: Non Citation-Indexed
11. Complementary Roles of Domestic and International Networks in Sustaining Internationalization of SMEs: a Modeling Approach
    Journal type: Citation-Indexed Journal - ERA
12. Challenges in Implementing Muslim Friendly Hospitality Services (MFHS) in Shariah-Compliant Hotels in Malaysia
    Journal type: Citation-Indexed Journal - ERA
13. Discovering Meaning behind Consumer Involvement in Counterfeit Consumption Behaviour
    Journal type: Citation-Indexed Journal - ERA
14. Leveraging on Social Media as a Communication Channel for Improving Services of the Government of Malaysia
    Journal type: Citation-Indexed Journal - ERA
15. The influence of religious orientation on viewers’ loyalty towards satellite TV channels The case of Muslim viewers
    Journal type: Citation-Indexed - Scopus
16. Predicting Muslim Consumers’ Purchase Intention of Previously Retracted and Recertified Halal Products
    Journal type: Other Abstracting / Indexing Bodies
17. How does sociocultural identity influence Indonesian students’ intention to study in Malaysia?
    Journal type: Other Abstracting / Indexing Bodies
18. Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election
    Journal type: Citation-Indexed - Scopus
19. The Effect of Sociocultural Identities on Study Destination Choice
    Journal type: Citation-Indexed - Scopus
20. THE BENEFITS AND CHALLENGES OF KOREAN FIRMS IN ESTABLISHING INTER-FIRM NETWORK WITH SUPPLIERS IN MALAYSIA
    Journal type: Citation-Indexed Journal - ERA
21. The Motives and Selection Criteria of Korean Firms in Establishing Inter-Firm Network with Suppliers in Malaysia
    Journal type: Citation-Indexed Journal - ERA
22. Determinants of digital technology adoption and its impact on firm performance in manufacturing firms
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
23. Consumers’ Purchase Intentions Towards New Energy Vehicles Based on the Theory of Planned Behaviour on Perceived Value: An Empirical Survey of China
    Journal type: Citation-Indexed - Scopus
24. The Relationship of Omni-channel Retailing, Dynamic Capabilities and Firm Performance: Evidence from Chinese Cosmetics Industry
    Journal type: Citation-Indexed Journal - ERA
25. Omnichannel Retailing Environment, Omnichannel Conflict Management, and Firm Performance in the Retailing Setting
    Journal type: Citation-Indexed Journal - ERA
26. The Role of Perceived Risk and Environmental Concern in Consumers' Online Purchase Intention of Electric Cars in China
    Journal type: Other Abstracting / Indexing Bodies
27. Effect of International Entrepreneurial Orientation on the Internationalization of SMEs: The Contingent Effect of Export Promotion Programs
    Journal type: Citation-Indexed Journal - ERA
28. The Pursuit Of Happiness: Pleasure And Leisure Through Counterfeit Branded Fashion Goods Consumption
    Journal type: Non Citation-Indexed
29. “Confessions of Shopaholic”: Satisficing Wants through Counterfeit Branded Fashion Goods Consumption
    Journal type: Citation-Indexed Journal - ERA
30. Antecedents of Entrepreneurial Processes of Effectuation and Opportunity Creation
    Journal type: Citation-Indexed Journal - ERA
31. The Role of Counterfeit Consumption on Consumers’ Psychological Needs Satisfaction
    Journal type: Citation-Indexed - Scopus
32. A Bibliometric Review of Trends in Indigenous Tourism
    Journal type: Citation-Indexed Journal - ERA
33. The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries
    Journal type: Citation-Indexed Journal - ESCI
34. The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making
    Journal type: Citation-Indexed Journal - Social Science Citation Index (JCR)
35. Do The Math, Please!
    Journal type: Non Citation-Indexed
36. Lived Meanings of Counterfeit Branded Fashion Goods for Everyday Consumption
    Journal type: Citation-Indexed Journal - ERA
37. Internationalization of Chinese Manufacturing Firms: A Perspective from the Uppsala Model
    Journal type: Citation-Indexed Journal - ERA
38. Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings
    Journal type: Citation-Indexed - Scopus
39. A new level of refinement at Sirah Heritage Holdings
    Journal type: Citation-Indexed - Scopus
40. Driving SMEs’ Sustainable Competitive Advantage: The Role of Service Innovation, Intellectual Property Protection, Continuous Innovation Performance, and Open Innovation
    Journal type: Citation-Indexed - Scopus
PUBLICATION
2024
Internationalization of Chinese Manufacturing Firms: A Perspective from the Uppsala Model
2024
Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings
2024
Lived Meanings of Counterfeit Branded Fashion Goods for Everyday Consumption
2023
A Bibliometric Review of Trends in Indigenous Tourism
2022
Antecedents of Entrepreneurial Processes of Effectuation and Opportunity Creation
2022
The Role of Counterfeit Consumption on Consumers Psychological Needs Satisfaction
2021
Effect of International Entrepreneurial Orientation on the Internationalization of SMEs: The Contingent Effect of Export Promotion Programs
2021
Confessions of Shopaholic: Satisficing Wants through Counterfeit Branded Fashion Goods Consumption
2021
The roles of the countrys cognitive, affective, and personality aspects in international students decision-making
2020
Symbolic Political Communication, and Trust: A Young Voters Perspective of the Indonesian Presidential Election
2020
The Effect of Sociocultural Identities on Study Destination Choice
2020
THE BENEFITS AND CHALLENGES OF KOREAN FIRMS IN ESTABLISHING INTER-FIRM NETWORK WITH SUPPLIERS IN MALAYSIA
2020
The Motives and Selection Criteria of Korean Firms in Establishing Inter-Firm Network with Suppliers in Malaysia
2019
Predicting Muslim Consumers Purchase Intention of Previously Retracted and Recertified Halal Products
2019
Challenges in Implementing Muslim Friendly Hospitality Services (MFHS) in Shariah-Compliant Hotels in Malaysia
2019
Discovering Meaning behind Consumer Involvement in Counterfeit Consumption Behaviour
2019
How does sociocultural identity influence Indonesian students intention to study in Malaysia?
2019
Leveraging on Social Media as a Communication Channel for Improving Services of the Government of Malaysia
2019
The in?uence of religious orientation on viewers loyalty towards satellite TV channels The case of Muslim viewers
2019
Complementary Roles of Domestic and International Networks in Sustaining Internationalization of SMEs: a Modeling Approach
2018
Intention to Practice Reduce, Reuse & Recycle (3R) Among Expatriates Working in Malaysia
2018
Determinants of Customer Loyalty: A Review and Future Directions
2018
Religion in Consumer Behavior Research: The significance of Religious Commitment and Religious Affiliation
2017
Psychometric Properties of Decision to Study Abroad Attributes among International Edu-tourists from Emerging Economies
2017
THE MOTIVATIONAL APPROACH OF RELIGION: THE SIGNIFICANCE OF RELIGIOUS ORIENTATION ON CUSTOMER BEHAVIOUR
2016
Choice of Malaysia as Edu-Tourist Destination among International Edu-tourists: An Exploratory Factor analysis